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Entrepreneurial Intention of MSME Actors in Indonesia: An Empirical Study on the Influence of Entrepreneurship Learning and the Moderating Role of Subjective Norms Indra Gunawan; Rhian Indradewa; Unggul Kustiawan
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1484

Abstract

Entrepreneurship is one of the strategic pillars in driving national economic growth, particularly through the role of Micro, Small, and Medium Enterprises (MSMEs), which contribute more than 60% of Indonesia’s Gross Domestic Product (GDP). This study aims to analyse the factors affecting entrepreneurial intention among MSME actors in Indonesia who have participated in entrepreneurship training. Specifically, the study examines the influence of entrepreneurial motivation, market orientation, entrepreneurial orientation, entrepreneurial learning, entrepreneurial attitude, and entrepreneurial self-efficacy on entrepreneurial intention, as well as testing the role of subjective norms as a moderating variable. Using a quantitative approach and the Partial Least Squares Structural Equation Modelling (PLS-SEM) method, data were collected from 380 MSME respondents across the Greater Jakarta area. The findings reveal that entrepreneurial learning significantly mediates the relationship between market orientation and entrepreneurial intention, as well as between entrepreneurial motivation and entrepreneurial intention. Meanwhile, subjective norms were found to moderate the relationship between entrepreneurial attitude and entrepreneurial intention, but not the relationship between entrepreneurial self-efficacy and intention. These findings contribute theoretically to the understanding of the cross-path relationships between psychological and contextual variables in shaping entrepreneurial intention. In practical terms, entrepreneurship training should be designed to strengthen active learning and foster social norms that support entrepreneurial intention.
Sistem Manajemen Risiko Berbasis ISO 31000:2018 di RS Khusus Tumbuh Kembang GSH Titi Anggraeni Nasution; Rhian Indradewa; Tantri Yanuar Rahmat Syah; Rian Adi Pamungkas
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 5 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i5.2593

Abstract

Rumah Sakit Khusus Tumbuh Kembang adalah fasilitas pelayanan kesehatan yang terdiri dari pelayanan multidisiplin yang memantau dan menangani masalah pertumbuhan dan perkembangan anak sejak lahir sampai berusia18 tahun atau pengobatan terhadap anak yang mengalami gangguan pada tumbuh kembang. Penelitian ini bertujuan untuk menganalisis bagaimana manajemen risiko diterapkan sesuai dengan standar ISO 31000:2018. Penelitian ini dilakukan dengan menggunakan metode kualitatif deskriptif, para peneliti mengumpulkan data yang relevan melalui studi literatur dan tinjauan pustaka yang berkaitan dengan masalah atau topik penelitian. Hal ini dilakukan dengan mengidentifikasi dan mengevaluasi risiko di RS Khusus Tumbuh Kembang GSH dengan menggunakan model yang telah dikembangkan sebelumnya, dan menyarankan tindakan manajemen risiko yang sesuai untuk mengatasi risiko yang telah teridentifikasi dalam kasus studi di RS Khusus Tumbuh Kembang GSH. Berdasarkan penelitian yang telah dilakukan di RS Khusus Tumbuh Kembang GSH menggunakan metode ISO 31000 : 2018 didapatkan kesimpulan bahwa analisis risiko pada fasilitas pelayanan Kesehatan yaitu Rumah Sakit dikategorikan menjadi empat tahapan. Tahap pertama adalah identifikasi, kedua adalah analisis Risiko, ketiga Evaluasi Risiko, dan Perlakuan Risiko. Dengan metode yang digunakan didapatkan hasil bahwa terdapat 2 jenis risiko yaitu risiko internal dan risiko eksternal. Risiko internal terdiri dfari risiko pemasaran, risiko operasional, risiko human capital, risiko keuangan. Sedangkan risiko eksternal terdiri dari risiko politik, risiko ekonomi, risiko social, risiko teknologi dan risiko lainnya. Diberikan juga rekomendasi mitigasi yang tepat untuk 35 risiko untuk tingkat low, moderate, high dan extreme.
Operational Planning of 'Remedies' Postpartum Care Center: Ensuring of Service Providing to Consumers Yudha Hartlanda Martianto; Rhian Indradewa; Unggul Kustiawan; Rian Adi Pamungkas
Journal of Management Economic and Financial Vol. 3 No. 3 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i3.80

Abstract

Remedies Postpartum Care Center aims to provide holistic healthcare services for postpartum mothers, especially during the critical period of 0-14 days after delivery. During this period, mothers usually experience various physical, mental, and emotional challenges that require special attention. Remedies offers comprehensive services, including psychological consultation, nutritional care, lactation support, and recovery facilities with modern technology. With a structured operational planning strategy, Remedies strives to be a high-quality postpartum healthcare provider and provide a memorable experience for consumers when receiving services at Remedies. To ensure the effectiveness of care, the operational planning implemented includes human resource management, facility optimization, and the use of digital-based technology to improve service quality. In terms of marketing, Remedies utilizes digital strategies to raise public awareness of the importance of postpartum care, while expanding the reach of services to more mothers who need intensive support. Research on the effectiveness of postpartum care shows that holistic services such as those offered by Remedies can significantly improve the physical and mental recovery of mothers. With a data-driven approach and digital marketing strategy, Remedies plans to increase market share and become a leader in the industry. Thus, mature operational planning will contribute to creating more optimal and sustainable health services for postpartum mothers.
Implementation of Technology-Enabled Field Service Management (FSM) for Enhancing Operational Effectiveness A Case Study of PT Biner Sinergi Optima Lambok Parulian; Rhian Indradewa; Unggul Kustiawan; Ketut Sunaryanto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9981

Abstract

The rapid advancement of digital transformation has driven organizations across various industries to integrate information and communication technologies into their operational processes to enhance efficiency, productivity, service quality, and organizational competitiveness. Within the security services industry, challenges related to human resource management, field supervision, operational monitoring, and compliance with customer service standards remain significant issues that require innovative and technology-driven solutions. This study aims to analyze the implementation of the Smart Field Service Management (Smart-FSM) model as a digital-based operational framework for security service management at PT Biner Sinergi Optima. This research employs a qualitative descriptive approach using documentation study methods, with data derived from the company’s operational planning documents and digital transformation initiatives. The Smart-FSM model integrates several advanced technologies, including cloud computing, the Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), and drone-based patrol systems, to support real-time monitoring, data-driven decision-making, and operational optimization. The findings indicate that the implementation of Smart-FSM contributes significantly to improving supervisory effectiveness, accelerating response and decision-making processes, increasing transparency in service delivery, and strengthening compliance with operational standards. Furthermore, the system supports the achievement of a minimum Service Level Agreement (SLA) target of 90%, while simultaneously reducing operational inefficiencies and associated costs. The integration of these digital technologies also provides a sustainable competitive advantage through enhanced service quality, operational reliability, and customer satisfaction. Therefore, Smart-FSM can be considered a relevant and innovative operational model to support the digital transformation agenda of the security services industry in Indonesia and improve organizational performance in an increasingly technology-oriented business environment.
Customer Loyalty Formation in Medical Device E-Commerce: The Role of Value Co-Creation, Brand Image, and E-Service Quality through Customer Satisfaction Imam Subagyo; Rhian Indradewa
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i3.416

Abstract

Background: Online sales have widened access to personal-use medical devices in Indonesia, but repeat purchasing is difficult to sustain because buyers must judge safety, authenticity, service reliability, and provider credibility at the same time. How these judgments combine to create loyalty remains insufficiently resolved. Objective: The study tested whether value co-creation (VCC), brand image (BI), e-service quality (ESQ), and customer perceived value (CPV) explain customer satisfaction (CS) and customer loyalty (CL), and whether CS carries any of those effects to CL. Methods: Survey data from 301 Indonesian consumers who had bought personal-use medical devices at least twice during the previous six months were analyzed with PLS-SEM in SmartPLS 3.0. Results: VCC (T = 2.341; p = 0.019) and BI (T = 2.206; p = 0.027) were associated with CS; CPV (T = 0.617; p = 0.541) and ESQ (T = 1.836; p = 0.064) were not. CL was associated with CS (T = 2.857; p = 0.004), ESQ (T = 2.852; p = 0.004), VCC (T = 5.386; p < 0.001), and BI (T = 3.255; p = 0.001), but not CPV (T = 1.377; p = 0.168). All four CS-mediated paths were non-significant. Conclusion: In this market, loyalty is explained more convincingly by direct relational, brand, and service effects than by a common satisfaction-mediated mechanism. Customer participation, brand credibility, and dependable digital service therefore deserve managerial priority.
DAKSA MEDICAL LABORATORY BUSINESS DEVELOPMENT PROJECT PLANNING AND OPERATIONAL STRATEGY Morten Elson; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Ketut Sunaryato
Journal of Economic, Business and Engineering (JEBE) Vol. 6 No. 1 (2024): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v6i1.7118

Abstract

Building a Medical Laboratory business in Bekasi district requires operational process planning according to plan. Therefore, it is necessary to analyze operational plans in business development and long-term strategies that are appropriate to achieve the business objectives of developing Daksa Laboratory. The purpose of this research is to analyze the company's operational plans in developing the Medical Laboratory Business. This research uses qualitative research methods. Data collection techniques in this research use literature study, interviews and observation. The data collected was then evaluated and analyzed thematically. The results of the research show that the operational plan for developing the Daksa Medical Laboratory business has been well prepared. This operational planning is carried out through several stages of selecting the construction site, service facility infrastructure, service planning and operational implementation programs.
DESAIN OPERASIONAL TERINTEGRASI: KESIAPAN DAN DIFERENSIASI LAYANAN PADA RENCANA PENGEMBANGAN MADANI ISLAMIC BOARDING SCHOOL Nagita Yuanita; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Regina Deka Sofia
MANAGER: Journal of Management and Administration Science Vol. 5 No. 1 (2026): MANAGER: Journal of Management and Administration Science, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v5i1.1916

Abstract

Managing an Islamic boarding school requires the integration of academic services, Islamic boarding activities, round-the-clock student care, facilities, technology, health, safety, and parent communication. Existing studies, however, often examine these elements separately, while research on the operational design of a new institution before opening remains limited. This study identifies the operational decisions embedded in the MADANI ISLAMIC BOARDING SCHOOL (MADANI IBS) development plan, analyzes their interrelationships as an integrated service system, and assesses the documentary evidence supporting service readiness and differentiation. A qualitative case study based on document analysis was employed. Chapter VI of the Operational Plan served as the principal data source, while the complete Business Plan was used to cross-check strategic, human resource, financial, and risk-related information. The analysis involved document inventory, thematic coding, process-linkage mapping, and evidence-status assessment. The findings indicate that MADANI IBS’s design integrates the National Curriculum, Cambridge programme, Islamic boarding curriculum, Turkish Uthmani Qur’an memorization, child-friendly boarding, five technology pillars, quality control, and phased capacity development. Conceptual integration is strongest in educational and student-care processes, whereas readiness evidence remains partial regarding detailed physical capacity, staffing formation, technology architecture, emergency procedures, procurement, and maintenance. The study proposes a strategy operations alignment model that distinguishes conceptual integration from execution readiness. Managerially, service differentiation can only be sustained when each service promise is translated into adequate capacity, clear ownership, operational controls, and verifiable readiness evidence.
Financial Planning and Investment Feasibility Analysis in Technology-Based Security Outsourcing: A Case Study of PT Biner Sinergi Optima Ardhi Teguh Nurmantyo; Rhian Indradewa; Unggul Kustiawan; Ketut Sunaryanto
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 3 (2026): September : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i3.7203

Abstract

Digital transformation in the security outsourcing industry encourages companies to develop more adaptive, efficient, and integrated business models through the implementation of Field Service Management (FSM) technology. This study aims to analyze financial planning, evaluate investment feasibility, and assess the financial performance of PT Biner Sinergi Optima as a technology-based security outsourcing company. The study employs a quantitative descriptive approach using a business feasibility study method through the analysis of five-year projected financial statements, including income statements, balance sheets, and cash flow statements. Investment feasibility analysis was conducted using Net Present Value (NPV), Internal Rate of Return (IRR), and Return on Investment (ROI), supported by financial ratio analysis to evaluate liquidity, solvency, profitability, and activity performance. The results indicate that the company has strong business prospects and is financially feasible, as reflected by an NPV value of IDR 8,290,650,017 and an IRR of 21%, which exceeds the Weighted Average Cost of Capital (WACC) of 10.77%–15%. In addition, ROI increased from -11% in the first year to 233% in the fifth year, indicating improvements in financial performance, operational effectiveness, and the company's ability to sustain long-term business growth.
Model Pengumpulan Minyak Jelantah (Used Cooking Oil) untuk Bahan Baku Biofuel Rhian Indradewa
Abdimas Mandalika Vol 5, No 6 (2026): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i6.41811

Abstract

Abstract: Used cooking oil (UCO) is a household waste stream with potential as a biofuel feedstock but is often poorly managed. This community service activity aimed to map household UCO practices and formulate an integrated collection model. Education and socialization were combined with a survey of 250 households in Jabodetabek and descriptive analysis. Results show that 60% disposed of UCO, 22% reused it, and only 4% sold it, although 86% recognized the health risk of improper reuse. The proposed model connects households and micro-enterprises with collection points, aggregators, filtration, storage, quality testing, and delivery to a biofuel refinery. The findings indicate a knowledge-behavior gap and highlight the need for accessible collection points, transparent incentives, traceability, and stronger local institutions to support circular-economy implementation.Abstrak: Minyak jelantah atau used cooking oil (UCO) merupakan limbah rumah tangga yang berpotensi menjadi bahan baku biofuel, tetapi pengelolaannya masih belum optimal. Kegiatan pengabdian ini bertujuan memetakan praktik pengelolaan UCO rumah tangga dan merumuskan model pengumpulan terintegrasi. Edukasi dan sosialisasi dikombinasikan dengan survei terhadap 250 rumah tangga di Jabodetabek dan analisis deskriptif. Hasil menunjukkan bahwa 60% responden membuang UCO, 22% menggunakannya kembali, dan hanya 4% menjualnya, meskipun 86% mengetahui risiko kesehatan dari penggunaan ulang yang tidak tepat. Model yang dirumuskan menghubungkan rumah tangga dan usaha mikro dengan titik koleksi, agregator, filtrasi, penyimpanan, pengujian kualitas, dan pengiriman ke kilang biofuel. Temuan menunjukkan adanya kesenjangan pengetahuan-perilaku serta perlunya titik koleksi yang mudah diakses, insentif transparan, ketertelusuran, dan penguatan kelembagaan lokal untuk mendukung ekonomi sirkular.
Formulation of a Strategic Plan and Operational Plan for a Maternal Telehealth Startup: A Case Study of Hallo Mama Steffani Anggraita Sari; Rhian Indradewa; Dimas Angga Negoro; Rian Adi Pamungkas
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.7599

Abstract

This study examines the formulation of a strategic plan and an operational plan for Hallo Mama, a maternal telehealth startup in Indonesia. Using a descriptive case study approach, the strategic plan was analyzed through the Input–Matching–Decision Stage framework, including the External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Competitive Profile Matrix (CPM), SWOT analysis, Internal–External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM). The operational plan was designed around establishment stages, service process design, operations delivery, staffing requirements, service supply chain, and cost projections. The QSPM analysis identifies Market Penetration as the priority strategy with a Total Attractiveness Score (TAS) of 5.74, while Differentiation Focus is selected as the most appropriate competitive positioning. The operational plan is translated into a comprehensive service blueprint, tiered Basic and Premium service packages, a structured service supply chain model, and five-year OPEX and CAPEX projections totaling IDR 828,500,000 in capital expenditure within a maximum operating capital budget of IDR 2,000,000,000. The findings provide practical and managerial insights into the application of strategic management and operational planning for digital health startups in Indonesia, particularly those operating in maternal healthcare, postpartum care, and digital-doula services, while offering a scalable business model for sustainable growth and service quality improvement.