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All Journal Jurnal Kajian Manajemen Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI MANAJEMEN DEWANTARA Jurnal Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi
Unggul Kustiawan
Universitas Esa Unggul
Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh kepuasaan pelanggan, kualitas layanan dan promosi di sosial media yang dimediasi oleh komitmen dan kepercayaan terhadap loyalitas pelanggan Traveloka Joel Faruk Sofyan; Indriyani Kristin; Unggul Kustiawan
Jurnal Kajian Manajemen Bisnis Vol 11, No 2 (2022): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.11866400

Abstract

Perkembangan teknologi informasi yang sangat cepat tidak saja merubah cara konsumen dalam berbelanja, akan tetapi juga cara-cara yang digunakan oleh perusahaan untuk mempengaruhi dan menjaga loyalitas konsumen atas produk atau layanan perusahaan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kepuasan pelanggan, kualitas layanan dan promosi di media sosial terhadap loyalitas pelanggan, yang dimediasi oleh komitmen dan kepercayaan pada pengguna Traveloka. Penelitian ini dilakukan pada bulan April – Juli 2022 dengan menyebarkan kuestioner secara online kepada responden yang dipilih dengan purposive sampling dengan jumlah 120 orang dan PLS-SEM digunakan sebagai alat inferensi. Penelitian ini menemukan bahwa kepuasaan pelanggan berpengaruh positif atas komitmen dan kepercayaan, kualitas layanan dan promosi di media sosial berpengaruh positif atas kepercayaan, dan komitmen dan kepercayaan mampu memediasi hubungan antara kepuasaan pelanggan, kualitas layanan, promosi di sosial media dan loyalitas pelanggan.  
Risk Management Process of “Mining Contractors Services Company” In Indonesia Agustin Vilianni; Unggul Kustiawan
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Pertambangan memiliki peran yang sangat penting dalam membangun negara kita. Pertambangan juga memberikan peran yang sangat signifikan dalam perekonomian nasional kita. Peran pertambangan terlihat jelas dimana pertambangan sebagai sumber penerimaan negara, memberikan kontribusi bagi pembangunan daerah, baik dalam bentuk dana bagi hasil maupun program pembangunan pemberdayaan masyarakat, memberikan nilai lebih pada neraca pertambangan, meningkatkan investasi, memberikan efek berantai positif pada pekerjaan. Manajemen risiko adalah proses interaktif yang digunakan oleh perusahaan pertambangan dan pengolahan untuk mengidentifikasi, mengevaluasi, dan memitigasi bahaya di tempat kerja guna mengurangi risiko bahaya seperti kebakaran, ledakan, tanah longsor yang tertimbun, gas beracun, suhu ekstrim, dan lain-lain. Jadi, manajemen risiko merupakan suatu alat yang jika digunakan dengan baik akan menghasilkan dan menciptakan lingkungan kerja yang aman, bebas dari ancaman bahaya dan kecelakaan di tempat kerja. Penambangan dan pengolahan batu bara merupakan kegiatan yang sangat berisiko, tidak hanya menyangkut keselamatan kerja. Oleh karena itu, untuk menjamin kelancaran operasi produksi, terhindar dari kecelakaan kerja, kejadian berbahaya dan penyakit akibat kerja, perlu diterapkan Keselamatan dan Kesehatan Kerja (K3) dalam kegiatan pertambangan dan pengolahan. PT. ANP akan menerapkan prinsip manajemen risiko dalam ISO 31000:2018. Analisis ini membantu kontraktor pertambangan kami dalam membuat keputusan yang tepat untuk memitigasi risiko dan menjadi kontraktor pertambangan multinasional.
MANAGEMENT CHARACTERISTICS AS DETERMINANTS OF EMPLOYEE CREATIVITY: INTERACTIONAL AND DISTRIBUTIVE JUSTICE ON EMPLOYEE JOB SATISFACTION Riska Amelya; Unggul Kustiawan
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The discussion in this study discusses the influence of humble leadership, rough supervision, interactional and distributive interactions that affect employee job satisfaction as a factor that mediates the effect of exogenous variables on endogenous variables, namely employee creativity. The purpose- of this study is to determine what factors influence employee creativity and employee job satisfaction. This research was conducted by distributing online questionnaires with purposive sampling of skin care company employees whose tenure was more than one year and this study used the SEM method using SPSS and Lisrel software. The findings- in this study are that all the proposed factors have a positive effect on the vocal variables of this research, although there is a difference with one hypothesis proposed, namely the role of rough supervision on employee job satisfaction.
Factors Affecting Repurchase Intention Of Paracetamol Users In Jabodetabek Andri Kurniawan; Unggul Kustiawan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7288

Abstract

This study aims to investigate the relationship between brand heritage, brand trust, brand loyalty, repurchase intention, and brand strength in several paracetamol brands of PT. Oryza Medica Indonesia in the Greater Jakarta area, Indonesia. Data collection was carried out online with the population, namely users of the paracetamol brand PT. Oryza Medica Indonesia, of as many as 138 people. This type of quantitative research method uses SEM-Lisrel analysis. The results of the study show that brand heritage has a positive influence on brand trust. In addition, brand heritage also has a positive influence on brand strength. Furthermore, brand trust has a positive influence on repurchase intentions. However, brand trust does not have a positive effect on brand loyalty. Furthermore, brand trust has a positive influence on repurchase intentions. In addition, it was found that brand strength has a positive influence on brand loyalty. In the context of paracetamol users, this study emphasizes the importance of increasing consumer trust and loyalty to increase repurchase intention by providing insight into the importance of understanding and managing relationships in the context of brand investment by providing products and services that meet customer expectations to strengthen brand positions and maintain market share. strong market. Keywords: Brand Heritage, Brand Trust, Brand Loyalty, Repurchase Intention, Brand Strength
The Influence Of High Performance Working Systems On Work Performance Effects Of Job Responsibility And Work Fatigue Muhammad Naufal Khossy; Unggul Kustiawan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7319

Abstract

This study explores the effect of a high performance working system on work performance, the effects of job responsibility and work fatigue. Quantitative research using the Structural Equation Model (SEM) method, starting in 2023 by focusing on employees who have worked in companies that implement high performance systems and have worked for more than one year, then work in the Jabodetabek industrial area, and have supervisors. Data collection was carried out by distributing online questionnaires to 200 respondents. Data processing uses SmartPLS 3. The findings of this study indicate that a high performance working system (HPWS) can increase job responsibility. HPWS can also affect employee work fatigue with a large number of work targets that must be done. In addition, HPWS also affects work performance where employees with high performance will experience excessive fatigue due to work. The results of this research are expected to provide valuable insights for managers and company stakeholders in understanding the key elements that need to be considered in developing a high performance system. Keywords: High Performance Working System, Job Responsibility, Work Fatigue, Work Performance
PERAN CUSTOMER EXPERIENCE TERHADAP LOYALTY, WORD OF MOUTH DAN RETENTION MELALUI RELATIONSHIP QUALITY Dian Anggraini Puspitasari; Unggul Kustiawan
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.16367

Abstract

Customer experience with a positive value will increase loyalty to bank service providers if it leads to relationship quality so that it will avoid churnout from potential customers and provide sustainable growth for the company. The purpose of this study was to determine the role of the bank's customer experience in influencing loyalty, word of mouth and retention supported by the intervening relationship quality variable. This research is a quantitative research using the Structural Equation Model (SEM) method which was processed using PLS 3. Respondents in this study were customers of Bank BUMN and had filled out questionnaires online. The results of this study are that customer experience has a positive and significant effect on loyalty, word of mouth and retention through relationship quality as a mediating variable. This research has important managerial implications for companies, especially marketing management in making developing business strategies by considering aspects of Customer Experience and Relationship Quality so that the company's goals are to increase transactions, build long-term relationships with consumers and have a competitive advantage in market can be reached.
How High Quality Rice Shapes Repeat Purchases and Word of Mouth: The Role of Value and Satisfaction Diana Fajarwati; Holby Boy Martua Manurung; Unggul Kustiawan; Puspita Chairun Nisa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5780

Abstract

Organic rice has gained importance due to its health benefits, especially for individuals aged 28 and older who have adopted a healthy diet. Organic rice is known to reduce the risk of diseases like diabetes, cancer, obesity, and brain development disorders. This highlights the significant impact of organic rice quality, encouraging consumers to purchase it without hesitation. This study investigates the influence of Food Quality, Perceived Value, Price Fairness, and Customer Satisfaction on Repurchase Intention and Word of Mouth in the context of offline organic rice sales.A sample of 125 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between variables. The findings reveal that Food Quality positively affects Price Fairness and Customer Satisfaction, while Price Fairness also positively impacts Perceived Value. In turn, Perceived Value enhances Customer Satisfaction, and Customer Satisfaction leads to higher Repurchase Intention and Word of Mouth. Of the eight proposed hypotheses, six were accepted (H1, H3, H4, H6, H7, H8), while two (H2 and H5) were rejected. Future researchers should consider these variables carefully to avoid inconsistent results. In this study, the Revisit Intention variable was adjusted to Repurchase Intention for better alignment with the research context.
Influence of Electronic Word of Mouth (WOM) and Brand Image on 'Semangat Coffe' Purchase Intentions Muhammad Rizky; Puspita Chairun Nisa; Unggul Kustiawan; Ika Baskara
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6042

Abstract

This study examines the influence of Electronic Word of Mouth (E-WOM) and Brand Image on Purchase Intention in the context of coffee shops in Bekasi, Indonesia. The rising trend of coffee culture among Generation Z has shifted consumer behavior towards frequenting coffee shops over opting for instant coffee. E-WOM has emerged as a key source of information for prospective customers, shaping trust and decision-making through reviews on platforms like Google and social media. Brand Image is another critical factor, shaping consumer perceptions and fostering loyalty through positive brand associations. A quantitative approach with Structural Equation Modeling (SEM) was used to analyze data from a sample of Generation Z consumers. The findings reveal that E-WOM significantly impacts both Brand Image and Purchase Intention, highlighting the role of online reviews in influencing consumers’ decisions to visit coffee shops. Additionally, Brand Image positively affects Purchase Intention, underscoring its importance in driving consumer loyalty and repeat visits. This study extends previous research by focusing on a different cultural and geographical context, contributing to our understanding of how E-WOM and Brand Image shape consumer behavior in the Indonesian coffee shop industry.
Co-Authors Agustin Vilianni Andri Kurniawan Dian Anggraini Puspitasari Diana Fajarwati Holby Boy Martua Manurung Ika Baskara Indriyani Kristin Muhammad Naufal Khossy Muhammad Rizky Puspita Chairun Nisa Riska Amelya Sofyan, Joel Faruk