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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) MANAJEMEN Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan International Journal of Economics and Management Research Community: Jurnal Pengabdian Pada Masyarakat Jurnal Riset Manajemen dan Ekonomi International Journal of Management Research and Economics Journal of Management and Informatics Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan International Journal of Economics and Management Research
Pemilia Sulistyowati
Sekolah Tinggi Ilmu Ekonomi Modern
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Edwin Zusrony; Pemilia Sulistyowati; Dhevi Dadi Kusumaningtyas; Gibson Manalu; Jaelani Jaelani; Asri Winanti Madyoningrum; Endang Kustami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Co-Authors Asri Winanti Madyoningrum Edwin Zusrony Endang Kustami Gibson Manalu Hellen Cahya Permata Hendri Rasminto Heni Susilowati Heri Poerbantaro Heri Poerbantor Heri Poerbantor Jaelani Jaelani Jaelani Jaelani Kusna Djati Purnama Kusumaningtyas, Dhevi Dadi Miftahurrohman Ratnaningrum, Ratnaningrum Risma Nurhapsari Risma Nurhapsari Sefna Efrideyesa use Setia Iriyanto Setia Iriyanto Sherly Dwi Ditzi Savitri Siti mutmainnah Sukamto Sukamto Sukamto Sukamto Sutari Sri Rejeki Titin Hargyatni Wahyudi Wahyudi Wahyudi Wahyudi Widodo Wibisono