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All Journal EKSPANSI Journal of Economicate Studies IEJST (Industrial Engineering Journal of the University of Sarjanawiyata Tamansiswa) KASBANA : Jurnal Hukum Ekonomi Syariah DEVELOPMENT : Journal of Community Engagement International Journal of Education and Social Science (IJESS) Journal of Applied Islamic Economics and Finance Jurnal Dimamu Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Gunung Djati Conference Series Research Horizon Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah) International Journal of Linguistics, Communication, and Broadcasting
Yuni Mayanti
UIN Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Research Horizon

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Intellectual Assets, CSR, and Innovation Performance of MSMEs in Bandung Regency Mayanti, Yuni; Mintarsih, Mimin; Indraswari, Nurul Myristica
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.841

Abstract

Innovation is essential for the survival and growth of Micro, Small, and Medium Enterprises (MSMEs) amid global competition, particularly in Bandung Regency, a center of the creative economy in West Java. This study aims to analyze the role of intellectual assets and Corporate Social Responsibility (CSR) in enhancing MSME innovation performance. A qualitative descriptive method was applied through observations and interviews with ten MSMEs of varying scales. The findings reveal that intellectual assets comprising human, structural, and relational capital serve as primary drivers of innovation. Human capital stimulates creativity through knowledge and skills, structural capital ensures organizational support for continuous innovation, and relational capital facilitates collaboration with stakeholders. Integrating intellectual assets with CSR practices strengthens social legitimacy and fosters sustainable innovation aligned with the triple bottom line (people, planet, profit). CSR implementation not only improves corporate image but also promotes eco-innovation, cost efficiency, and product differentiation. The study concludes that the synergy between intellectual assets and CSR generates a unique, hard-to-imitate competitive advantage, shifting MSME innovation orientation from mere profit toward socio-environmental sustainability. These findings emphasize that strategic management of intellectual capital and CSR can serve as a foundation for MSMEs to compete in national and global markets.
Co-Authors Andani, Riva Barkah, Muhammad Caesario Dewi Purwanti, Amelia Diki Ahmad Elis Ratna Wulan Hasanah, Depi i magi, Bahmid Irma Shantilawati Jujun Jamaludin Kamali, Ahmad Nurkamali Kusnara, Hasti Pramesti Lestari, Delia Maharani, Indah Maharani Mintarsih, Mimin Muharram Fauzi, Yasir Nurul Myristica Indraswari Putri Zafira Ruhliandini Rani Putri Kusuma Dewi Rohmanto, Ricky Ruhliandini, Putri Zafira Sarusu, Armansyah M. Suherman, Jajang Yasir Muharram Fauzi