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All Journal AFEBI Islamic Finance and Economic Review Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Novita Yuliana
Diponegoro University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis Influence of Human Resource Management Practices on Study Employee Performance at PO. Haryanto Kudus Novita Yuliana; Fuad Mas'ud
AFEBI Islamic Finance and Economic Review Vol 5, No 01 (2020)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/aifer.v5i01.441

Abstract

Islamic business management has begun to applied by several companies to set and achieve goals. The phenomenon shows that there are companies that implement Islamic business management that can achieve success, growing rapidly, and compete with others companies that do not apply Islamic business management principles. The company is PO. Haryanto Kudus. The success of a business is supported by several factors, one important factor is the support of human resources. A company needs to pay attention to human resource management to achieve the goals. This study aims to analyze the effect of human resource management practices on employee performance on PO. Haryanto Kudus. Data collection method are done through interviews and questionnaires. The object of this research are 83 employees at PO. Haryanto Kudus. This study uses multiple linear regression analysis techniques from the application of SPSS 23. The results of the analysis shows that employee recruitment and selection, performance appraisal, and compensation are in a positive and significant effect on employee performance in PO. Haryanto Kudus.Keywords: Human Resources, Recruitment and Selection of Employee, Performance Appraisal, Compensation.
PEMBERDAYAAN SDM UMKM DALAM MENUNJANG WIRAUSAHA: PELATIHAN DESAIN KREATIF DAN PROMOSI DIGITAL Novita Yuliana; Triana Hasty Kusuma; Dwi Puji Ratnawati
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): September
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i3.1324

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM dalam menggunakan aplikasi desain grafis Canva dan strategi promosi digital guna meningkatkan penjualan produk fashion di UMKM Zhanka Kid’s. Sebelumnya, para peserta, yang terdiri dari pemilik dan karyawan UMKM, memiliki keterbatasan pengetahuan mengenai teknologi, terutama dalam menggunakan aplikasi Canva dan promosi digital. Melalui pelatihan dan pendampingan yang diberikan, peserta kini mampu memahami dan mengoptimalkan fitur Canva untuk membuat desain label fashion dan poster promosi yang lebih menarik dan informatif. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam menggunakan Canva secara efektif, yang berkontribusi pada peningkatan penjualan produk UMKM. Namun, kegiatan ini juga menghadapi beberapa tantangan, seperti variasi tingkat pengetahuan awal peserta dan keterbatasan waktu pelatihan, yang memengaruhi kedalaman materi yang dapat disampaikan. Keunggulan kegiatan ini terletak pada keterlibatan aktif peserta dan dukungan sumber daya manusia yang memadai, sementara metode yang digunakan, yaitu konsultasi awal, pelatihan praktis, dan pendampingan langsung, dinilai berhasil dalam mencapai tujuan kegiatan. Untuk pengembangan selanjutnya, disarankan agar materi pelatihan lebih ditingkatkan dan disesuaikan dengan tingkat pengetahuan awal peserta, serta durasi pelatihan diperpanjang untuk pendalaman materi. Dengan demikian, kegiatan ini diharapkan mampu memberikan dampak yang lebih besar bagi keberlanjutan pengembangan UMKM.
PEMASARAN GLOBAL DI ERA KECERDASAN BUATAN : PELUANG DAN TANTANGAN UNTUK BRAND INTERNASIONAL Triana Hasty Kusuma; Sari Wijayanti; Novita Yuliana; Rizka Fatkhin Nisa; Stevi Jimry Poluan
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.7106

Abstract

The advancement of Artificial Intelligence (AI) technology has significantly transformed global marketing strategies, particularly for international brands. This study aims to identify the opportunities and challenges faced by brands in integrating AI into their global marketing approaches. Using a qualitative method, data were collected through in-depth interviews and document analysis from various relevant sources. The findings reveal that AI offers substantial opportunities in service personalization, operational efficiency, and predictive insights into consumer behavior. However, several challenges remain, including technological infrastructure gaps, data privacy issues, and organizational resistance to digital transformation. Therefore, international brands must adopt adaptive, ethical, and sustainable strategies in implementing AI to effectively compete in the ever-evolving global market.
Co-Authors Dwi Puji Ratnawati Fuad mas'ud Nisa, Rizka Fatkhin Sari Wijayanti Stevi Jimry Poluan Triana Hasty Kusuma