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All Journal Jurnal Abdimas Sang Buana Jurnal Gici Jurnal Keuangan dan Bisnis
Gena Prasetya Noor
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Humanities Economics, Econometrics & Finance Social Sciences Other

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PENINGKATAN KOMPETENSI GURU MELALUI PELATIHAN PEMBUATAN MODUL PEMBELAJARAN SMK NIBA BUSINESS SCHOOL Endaryono, Bakti Toni; Noor, Gena Prasetya; Rifai, Nurdin; Susilo, Herman
Jurnal Abdimas Sang Buana Vol 6 No 1 (2025): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v6i1.4171

Abstract

Research approach carried out with the aim of solving problems by teachers in the context of learning, with the benefits of improving the quality of learning, improving teacher profesionalism, adjusting learning methods, creating a better learning environment and as a means of teacher evaluation and self-reflection. The purpose of this community service activity in addition to the Tri dharma activities of lecturers is to provide teachers with a deep understanding of, and provide teacher skills on making learning modules at SMK NIBA Business School. This activity method uses the PAR (Participatory Action Research) method with a lecture approach, discussion with the FGD (Focus Group Discussion) strategy by involving the participation of activity participants, namely teachers, education personnel and students. This community service activity is carried out with 4 steps which include (1) providing material about PTK, (2) providing discussion opportunities for participants, (3) participants are given practice in making learning modules and (4) participants are given guidance on compiling reports on the results of class action research activities. The results of this community service activity are (1) the achievement of goals about teachers understanding in depth about classroom action research and understanding about the PTK cycle. (2) teachers are able to create creative learning module designs with the SAM (Successive Approximation Model) design model (3) Teachers are able to create constructivism-based learning. The conclusion of this community service activity is that educators (teachers) at SMK NIBA Business School are able to understand improve teacher competence in making creative learning modules.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian Produk Herbalife Nutrition di Ghidza Club Cibinong Gena; Nurjanah, Rina
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 17 No 1 (2025): Jurnal Gici Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v17i1.392

Abstract

The aim of this research is to determine and analyze the influence of product quality, service quality and price on purchasing decisions for Herbalife Nutrition products at Ghidza Club Cibinong. The type of research used is quantitative research in the form of an associative strategy with research methods in the form of data collection using questionnaires, observations and interviews. The data analysis model used is multiple linear regression analysis. The sample consists of 50 respondents. The results of the regression test show that 84.5% of purchasing decision factors can be explained by Product Quality, Service Quality and Price while the remaining 15.5% is explained by other factors not examined in this research. meanwhile, the results of the F test show that simultaneously the variables Product Quality, Service Quality and Price simultaneously have a positive and significant effect on purchasing decisions with the analysis results being the value Fcount (90.133) > Ftable (2.790). The results of the t test show that the product quality variable shows the results of t-count analysis (7.252), the service quality variable shows the results of t-count analysis (3.466), and the price variable shows the results of t-count analysis (2.368), where ttable (2.011) then partially the three variables this has a positive and significant effect on the decision to purchase Herbalife Nutrition products at Ghidza Club Cibinong. The dominant variable influencing purchasing decisions is product quality.
Co-Authors Endaryono, Bakti Toni Herman Susilo Nurdin Rifai Nurjanah, Rina