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All Journal Jurnal Ilmu Komputer Matrix : Jurnal Manajemen Teknologi dan Informatika Jurnal Bisnis dan Kewirausahaan SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Just TI (Jurnal Sains Terapan Teknologi Informasi) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Pengabdian Kepada Masyarakat SEWAGATI Jurnal Ekonomi Bisnis dan Manajemen
Ni Made Kariati
Politeknik Negeri Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Dampak Literasi Keuangan dan Gaya Hidup terhadap Perilaku Impulsive Buying Mahasiswa Gen Z: Studi Kasus Pengguna E-Wallet Dana di Politeknik Negeri Bali I Wayan Gangga Sulaksana; Ni Made Kariati; Gede Sedana Wibawa Yasa
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2245

Abstract

The development of e-wallets like DANA has brought convenience to digital transactions, which indirectly has the potential to trigger unplanned purchasing behavior among the younger generation. This research focuses on examining how financial literacy and lifestyle influence impulsive buying behavior among Generation Z students using the DANA application at Politeknik Negeri Bali. By applying a quantitative approach, data collection was conducted on 110 active student respondents, with the sample size drawn using the Slovin formula. All primary data obtained were then processed and analyzed using the Multiple Linear Regression method with the assistance of IBM SPSS software. The hypothesis testing results revealed three main findings. First, financial literacy has been proven to have a negative and significant impact on impulsive buying, meaning that the higher the level of financial understanding, the lower the tendency for spontaneous shopping. Second, the lifestyle variable shows a positive and significant influence, indicating that the drive of trends and lifestyle is directly proportional to the increase in the intensity of impulsive purchases. Third, together (simultaneously), financial literacy and lifestyle have a strong and significant impact on impulsive buying behavior. These findings conclude that financial literacy acts as a rational counterbalance that dampens consumer desires, while lifestyle dynamics serve as the main catalyst for impulsive transactions on digital wallet platforms.
PENINGKATAN JANGKAUAN PASAR USAHA MIKRO, KECIL DAN MENENGAH (UMKM) PISAU BUKIT JATI MELALUI STATUS WHATSAPP DAN SIMULASI SEBAGAI RESELLER Ida Ayu Putu Febri Imawati; I Wayan Dika; Ni Made Kariati; Ni Luh Gede Ambaradewi; I Kadek Juni Arta; I Nyoman Bagus Suweta Nugraha
Sewagati Vol. 4 No. 1 (2025): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i1.5029

Abstract

This service program aims to increase the market reach of UMKM metal products, especially various types of knife products, through WhatsApp media. WhatsApp was chosen because it is an application that UMKM players and the general public can easily use. This activity was carried out with one local Bukit Jati UMKM, utilizing a training assistance approach and simulating marketing strategies through resellers on WhatsApp social media. The results of the activity indicate that WhatsApp can be a viable promotional tool for reaching consumers in the local and regional areas of Bali Province. Marketing through WhatsApp social media also enables the building of a more personalized relationship between sellers and consumers.
Co-Authors Eka Dian Rahmanu Gede Sedana Wibawa Yasa I Kadek Juni Arta I Made Anom Adiaksa I Nyoman Bagus Suweta Nugraha I Wayan Dika I Wayan Edi Arsawan I Wayan Eka Dian Rahmanu I Wayan Gangga Sulaksana I Wayan Sukarta I Wayan Wirga Ida Ayu Putu Febri Imawati Kumiko Shishido Lily Marheni Lokman Altun Ni Luh Gede Ambaradewi Ni Nyoman Teristiyani Ni Nyoman Teristyani Ni Putu Santi Suryantini Ni Wayan Dewinta Ayuni Putu Adi Suprapto Putu Indah Ciptayani