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Journal : Journal of Entrepreneurial Economics

Faktor perceived behavioral dan subjective norms yang memengaruhi intensi konsumen di Jabodetabek untuk berpartisipasi dalam reverse logistics Mauliate, Andreas Immanuel; Kusumastuti, Ratih Dyah
Journal of Entrepreneurial Economics Vol. 1 No. 1: (Februari) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i1.2024.647

Abstract

Latar Belakang: The Body Shop merupakan perusahaan kosmetik yang telah mengkampanyekan program daur ulang. Kampanye ini menarik konsumen untuk mendapatkan poin yang selanjutnya dapat ditukar dengan pembelian produk baru. Kehadiran kampanye ini menarik emosi positif masyarakat dalam pembelian barang dengan dalih cinta lingkungan. Penelitian ini bertujuan untuk memahami peran kampanye yang dilakukan oleh perusahaan The Body Shop. Metode: Desain penelitian yang digunakan bersifat konklusif; menguji hipotesis yang dihasilkan oleh penulis untuk mengenali kausalitas antar variabel dalam model yang sudah ditentukan, memberikan gambaran hubungan yang ada antara variabel-variabel independen (attitude, perceived behavioral control, subjective norms, moral norms, willingness to sacrifice, anticipated positive emotions), dan variabel independen (return intention) yang disertakan dalam penelitian. Penulis melakukan pengumpulan data secara cross-sectional. Temuan: Berdasarkan hasil penelitian ditemukan bahwa enam variabel yang diusulkan dalam model studi kasus terhadap penerapan reverse logistics The Body Shop tidak sepenuhnya sesuai dengan hipotesis-hipotesis yang dibangun. Dalam perbandingan antara penelitian yang dilakukan oleh penulis dengan jurnal utama, setiap penelitian memiliki data primer serta justifikasi yang menjadi kerangka dari argumen yang dihasilkan. Kesimpulan: Berdasarkan hasil penelitian walaupun para responden merasa mereka memiliki waktu luang dan persepsi pengendalian perilaku yang cukup untuk berpartisipasi dalam program BBOB, keterbatasan-keterbatasan lain dapat memainkan peran sebagai penyebab tidak signifikannya hubungan antara niat pengembalian dengan perceived behavioral control.
Enhancing quality management in Indonesia's flexible packaging industry: A six sigma approach to defect reduction and cost savings Keanoubie, Muhammad; Kusumastuti, Ratih Dyah
Journal of Entrepreneurial Economics Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v2i1.2025.1726

Abstract

Background: The flexible packaging industry is experiencing significant growth, requiring companies to improve efficiency by reducing defects and minimizing the cost of poor quality (COPQ). Effective quality control is crucial to maintaining competitiveness and reducing waste. This study focuses on assessing and improving quality control in an Indonesian flexible packaging company, XYZ, using the Six Sigma methodology. Methods: The research adopts the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) approach to identify defects and propose solutions. Data collection includes statistical analysis, historical records, and interviews with company sources. The study specifically examines defects in the printing process, which accounts for 79% of total defects based on the 80/20 principle. The Failure Mode and Effects Analysis (FMEA) model is applied to identify root causes and develop recommendations for improvement. Findings: The study identifies multiple factors contributing to printing defects, such as register shifting, film scratching, color inconsistencies, ink transfer issues, and ink spots. Operator performance and machine-related issues are found to be the dominant causes of defects. Implementing the recommended quality control improvements can potentially reduce defect-related costs by 48%, translating to estimated cost savings of IDR 114,734,847 during the study period. Conclusion: This research confirms the effectiveness of Six Sigma in reducing defects and improving production efficiency in the flexible packaging industry. However, limitations include restricted access to ERP data, reliance on interviews and historical records, and the inability to evaluate the implementation of control measures. Novelty/Originality of this article: This study contributes to the literature by applying Six Sigma in a flexible packaging industry context in Indonesia, demonstrating its potential for substantial cost savings. Unlike previous studies, it emphasizes the human factor in quality control and suggests a systematic approach to defect reduction.