Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Sosiohumaniora Jurnal Manajemen Teknologi Journal of Business and Management Journal of Regional and City Planning Journal of Innovation, Business and Entrepreneurship International Journal of Supply Chain Management Jurnal EK dan BI Journal of Applied Business, Taxation and Economics Reseach Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Integration of Social Studies and Business Development
Sudrajati Ratnaningtyas
School Of Business And Management, Institut Teknologi Bandung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Do Poor Paddy Farmers Benefit from Increasing Rice Prices? Yogi Makbul; Nandan Limakrisna; Sudrajati Ratnaningtyas; Aryo Cokrowitianto
International Journal of Supply Chain Management Vol 10, No 2 (2021): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A policy of high rice prices can increase paddy farm incomes but also cause a rise in rice expenditures for farm households. Such a policy is needed to stimulate production but can harm rice consumers, especially poor families. We surveyed 284 paddy farmers in Gantar Sub-District, Indramayu Regency, Indonesia to analyze the impact of increasing rice prices on farmers’ net incomes, including poor paddy farmers. We found that a price increase benefits farmer if the price transmission elasticity is more than 0.2 for non-poor paddy farmers or 0.6 for poor paddy farmers. A high rice price policy can benefit paddy farmers if there is good price transmission in the market. Good transmission requires a strong rice market efficiency channel.
BUSINESS STRATEGY AND IMPLEMENTATION IN BINA SISWA Poltak Pardamean Simarmata; Hengki Mangiring P Simarmata; Sudrajati Ratnaningtyas
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 2 No 1 (2019)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1667.457 KB) | DOI: 10.37600/ekbi.v2i1.87

Abstract

Bina Siswa is a non-formal Tutoring service for primary school, junior high school and senior high school. Its address is at Belitung street number 22 Bandung. It was founded in May 2013, which previously was just a private course. The high learning interest of the students in Bandung gives positive impact to Bina Siswa institution, so every month Bina siswa always earns profit from this education business. After running for three years, the revenue of this business was relatively similar year by year, which is approximately IDR 20 million to 25 million every month. Because of that, the writer proposes a business strategy planning and implementation. By using PEST analysis, Porter's five forces, and competitor analysis, it’s known that Bina Siswa has several threats and opportunities of the external business environment. In internal analysis Bina Siswa use value chain analysis and existing business model canvas it’s known that Bina Siswa has Strengths and weakness. The results of the internal analysis and external analysis are used to build Strategy Formulation consists of Company Strategic and Functional Strategy. The best alternative proposed to Bina Siswa is growth strategy which concentrates in horizontal growth. The functional strategy of the company is developed by TOWS matrix, and implemented in several functional divisions. The implementation is formulated in short term strategy, medium term strategy, and long term strategy. This strategy planning is also included with schedules, action plans, budgeting, and the appointment of person in charge (PIC).
Proposed Product Requirement to Increase Adoption Rate of PT XYZ Campaign Management System Fiemaelia Puterisantoso; Sudrajati Ratnaningtyas
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 7 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i7.4933

Abstract

The ever-increasing use of social media presents a huge opportunity for the marketing industry to leverage digital channels as a key strategy. PT XYZ, a company that focuses on data analysis, developed a Campaign Management System to help companies monitor marketing campaigns using internal influences such as employees. Despite its potential, the adoption rate of this system has not yet met the minimum expectations of customers. The research aims to identify the key needs of users and determine features that can increase adoption rates. This research method uses a qualitative approach with in-depth interviews with selected customers and internal document analysis. The data is analyzed to find patterns of user needs for relevant features. The results show that the adoption rate of the platform is closely related to features that increase user motivation, such as transparency of program information, integrated insight reports, and gamification. The addition of educational features and artificial intelligence-based content generators is also proposed to help influencers create creative content. In conclusion, increasing the adoption of Campaign Management Systems requires the development of features that are relevant to the needs of users, both from the admin and influencer sides. This research implies that PT XYZ can improve product competitiveness and sustainability in the industry through a platform that is more responsive to user needs
Strategic Innovation Model for Business Resilience: A Case Study of PT Zenna Home Living Hosannah, Matthew Terrence Amadeus; Ratnaningtyas, Sudrajati
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 2 (2025): December 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i2.482

Abstract

This research addresses the challenge of sustaining growth in a founder-led SME within the Indonesian home living industry. It focuses on PT Zenna Home Living, a company facing inconsistent growth and operational inefficiencies despite its initial success, indicating a significant gap between its strategic vision and internal capabilities. The primary objective is to diagnose the root causes of this gap and propose a practical model to enhance the company's long-term business resilience. This study employs a qualitative, single case study methodology. Primary data was gathered through in-depth, semi-structured interviews with key informants selected purposefully from three organizational levels—Strategic, Managerial, and Operational. The data was systematically analyzed using thematic analysis, facilitated by NVivo software and guided by the Dynamic Capabilities framework. The results reveal three core strategic gaps: a "Sensing Gap" where the company is insight-rich but data-poor; a "Seizing Gap" or "visionary bottleneck" due to a highly centralized decision-making structure; and a "Transforming Gap" characterized by systemic barriers and a lack of standardized processes (SOPs). To address these gaps, this research proposes the "Zenna Adaptive Resilience Model," a holistic framework built on three pillars: (1) Systemic Digitalization (implementing a WMS); (2) Process Standardization (creating SOPs); and (3) Structured Empowerment (establishing an Innovation Council). The main contribution is a practical, evidence-based model that provides a clear roadmap for Zenna and similar SMEs to build a scalable operational foundation and shift from a personality-dependent to a system-driven organization, thereby achieving sustainable business resilience.
Wajit Cililin Packaging Design Innovation Using the Product-Market Fit Approach and Value Proposition Canvas: Case Study Legieta Boga Priangan Haibatuzahra, Aviefah; Ratnaningtyas, Sudrajati
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.422

Abstract

This research is precipitated by two critical exigencies: the burgeoning scarcity of corn leaves as a primary packaging medium and the diminishing competitiveness of traditional products in contemporary markets due to suboptimal packaging aesthetics. The study investigates packaging design innovation at Legieta Boga Priangan, a Micro, Small, and Medium Enterprise (MSME) specializing in Wajit Cililin, aiming to enhance product-market alignment while preserving cultural identity by integrating the Product-Market Fit and Value Proposition Canvas frameworks. Employing a qualitative exploratory methodology involving 13 respondents, data were gathered via in-depth interviews to systematically map "customer jobs," "pains," and "gains. These insights were subsequently synthesized into a packaging prototype and subjected to direct empirical testing and evaluation using a Likert-scale questionnaire to gauge consumer perception and satisfaction. The findings demonstrate that the proposed packaging innovation yields significant positive value by projecting a modernized image while reinforcing traditional characteristics. Theoretically, this research elucidates the structured application of Product-Market Fit and Value Proposition Canvas within the context of traditional Indonesian artisanal products, a domain hitherto underrepresented in MSME marketing literature.
Co-Authors Aryo Cokrowitianto Benedictus Kombaitan Faoziyah, Uly Fiemaelia Puterisantoso Haibatuzahra, Aviefah Hengki Mangiring P Simarmata Hosannah, Matthew Terrence Amadeus Kombaitan, Benedictus Makbul, Yogi Nandan Limakrisna Panigara, Gama Poltak Pardamean Simarmata Sekar Ayu Aryani Siti Herni Rochana Sri, Herliana Suadiani, Risa Vanny Fandhiny, Vanny Wawan Dhewanto Wawan Purwana Yogi -