Article Per Year (5 Year)
p-Index From 2021 - 2026
1.728
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Serat Acitya JAM : Jurnal Aplikasi Manajemen Proceeding Seminar LPPM UMP Tahun 2014 Journal of Accounting and Investment Proceeding SENDI_U Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Ekonomi Manajemen Akuntansi Serat Acitya International Journal of Community Engagement and Development Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat International Conference on Digital Advanced Tourism, Management, and Technology
Andalan Tri Ratnawati
Fakultas Ekonomi UNTAG Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Community Engagement and Development

 1 
Increasing The Competitiveness Of Food MSMEs Through Diversification, Innovation, And Creativity, In Gemah District, Semarang City Nurchayati Nurchayati; Sukardi Sukardi; Suparmi Suparmi; Hikmah Hikmah; Tri Ratnawati, Andalan
International Journal of Community Engagement and Development Vol. 2 No. 2 (2024): June : International Journal of Community Engagement and Development
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/ijced.v2i2.20

Abstract

This community service aims to increase the competitiveness of cassava-based food MSMEs in Gemah Village through innovation, diversification, and creativity approaches. In this effort, training is carried out to diversify products and encourage innovation and creativity in the presentation of traditional foods. The training also covers digital marketing and branding strategies to increase product visibility online.  It is hoped that through these concrete steps, food MSMEs in Gemah Village can optimize the potential of local raw materials, create diverse products, and increase competitiveness in an increasingly tight market. The sustainability of this business will be maintained through community networks and ongoing support, making a positive contribution to local economic growth and the welfare of the Gemah Village community.
Co-Authors . Hikmah ., Nurchayati ., Nurchayati Agung Wibowo Agung Wibowo Caecilia Sri Haryanti Camilus Isidorus Ikut Diah kurnia sari Hikmah Hikmah Hikmah Hikmah Janti Soegiastuti Khamimah Kuncoro Hadi MSi SE Dra. Hikmah Hikmah Muchayatin, Muchayatin Nurchayati Nurchayati Nurchayati Putri, Dhyta melliany Rr Suprantiningrum Selma Khoirunnisa Nirmala Setyobudi Setyobudi Sri Puji Lestari Sukardi Sukardi Suparmi Suparmi Suroto Suroto Susetyo Darmanto Tri Widayati