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Implications of Curug Cileat's Tourist Attraction Factors According to Prospective Tourists' Perceptions of Economic Sustainability Jojo Jojo; Eksa Audya Gunawan; Asep Kurniawan; Ana Frasipa; Mutqi Sopiawadi; Devy Widya Apriandi; Panji Agnyoto
JASS (Journal of Accounting for Sustainable Society) Vol. 7 No. 02 (2025): Vol 7 No 2 (2025): JASS Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/jass.v7i02.1609

Abstract

This study aims to analyze the implications of tourist attraction factors at Curug Cileat based on prospective tourists' perceptions toward local economic sustainability in Cisalak District, Subang Regency. The observed attraction factors include natural beauty, accessibility, facilities, price, and promotion. The research employs a quantitative approach using questionnaires distributed to 50 respondents. The findings reveal that tourist attraction factors significantly positively influence prospective tourists' perceptions, which in turn positively impact the local community's economic sustainability. Natural beauty and accessibility are the dominant elements affecting perception and revisit intention. These results emphasize that sustainable management of tourist attractions not only enhances tourist satisfaction and perception but also strengthens the local economy. Practical implications highlight the importance of environmental conservation, improved accessibility, facility enhancement, and digital-based promotion to support sustainable tourism development at Curug Cileat.
ANALYSIS OF THE SUSTAINABILITY OF THE AQIQAH BUSINESS “GRUP TERNAK KITA” AMIDST MODERN MARKETING COMPETITION Sinta Suci Lestari; Jojo Jojo; Gugyh Susandy; Devy Widya Apriandi; Asep Kurniawan; Mutqi Sopiawadi
JASS (Journal of Accounting for Sustainable Society) Vol. 7 No. 02 (2025): Vol 7 No 2 (2025): JASS Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/jass.v7i02.1629

Abstract

This research discusses the sustainability of business "Aqiqah Grup Ternak Kita" modern marketing competition. This business plays a vital role in supporting the local economy and empowering farmers and micro-entrepreneurs in the agribusiness sector. Using a qualitative descriptive method, the research examinese conomic,social,and environmental aspects,as well as the digital marketing strategie simplemented. The results indicate that service innovation,product quality improvement,and marketing digitalization support business sustainability,although still facing challenges in technological resources,price competition,and consumer preference changes.
Co-Authors Afghani Mahmuda Bahreisy Agnes Sinta Harini Ai Nuraisah Ai Nuraisah Ai Susanti Aldi Sabira Amelia Andini Ana Frasipa Apriandi, Devy Widya Aprillia Verra Puspita Ari Yulianti Asri Suangga Asri Suangga Bambang Sugiharto Bambang Sugiharto Bambang Sugiharto Daeng M Nazier Dede Sevi Diah Dwi Novianti Dilasari Dilasari Dinda Dwi Agista Dinda Nursely Eksa Audya Gunawan Evi Susilawati Fajar Meiyanti Fenty Yulianti Fitriyani Fitriyani Gugyh Susandy Hanapiah Rahmalia Hazelin Falina Binti Rosli Hisam Mubarak Icih Icih Icih Icih Icih Icih Icih Ida Erlinda Ika Rizqi Meilya Ikka Rachmawati Ina Nurlela Indah Umiyati Indah Umiyati Inggit Aprilia Intan Cynthia Irwan Fathurrahman Jojo Jojo Jojo Jojo Kalisma Ratna Apriani Kartika Damayanti Kartika Merdeka Wati Kiki Ratnasari Komarudin Mustopa Leli Mulyani Lita Tribuana Mala Ayu Anggita Mohammad H. Holle Mokmin bin Basri Muhammad Muaz Bin Zainudin Mukti Amini Mutqi Sopiawadi Nenden Maulida Yuliawati Nurhamidah Nurhamidah Obi Pangestu Panji Agnyoto Panji Agnyoto Putri Leonita Agustin Putri Leonita Agustin Putri, Trisandi Eka Rea Aprila Sobandi Rosida Rosida Rumini Rumini Sabighoot , Yus Alvar Sarmila Pengestika Silvia Marcelina Sinta Suci Lestari Solly Aryza Sri Mulyati Sri Mulyati St. Maria Ulfah Suhendra Suhendra Sulis Setiawati Trisandi Eka Putri Uum Suminar Vina Nur Alviani Windia Windia Wini Komalasari Wini Komalasari Wulansari Syaidatul Sahar Yolisia Framita Agus Yosi Febriani Yuliani Karlina Yuri Haspari Yusnia Yusnia Yuyun Yunengsih Zumaroh Zumaroh