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All Journal Jurnal Informatika Jurnal Teknik ITS JUTI: Jurnal Ilmiah Teknologi Informasi Teknik dan Ilmu Komputer Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Sistem Informasi dan Bisnis Cerdas JOIV : International Journal on Informatics Visualization Journal Of Nursing Practice JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Linguistik Komputasional Journal of Innovation and Future Technology (IFTECH) Journal of Advanced in Information and Industrial Technology (JAIIT) Sewagati
Retno Aulia Vinarti
Departemen Sistem Informasi Institut Teknologi Sepuluh Nopember Surabaya
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Other

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Text-Based Content Analysis on Social Media Using Topic Modelling to Support Digital Marketing Buana, Gandhi Surya; Tyasnurita, Raras; Puspita, Nindita Cahya; Vinarti, Retno Aulia; Mahananto, Faizal
JOIV : International Journal on Informatics Visualization Vol 8, No 1 (2024)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.8.1.1636

Abstract

This study aims to create Social Media Analytics (SMA) tools to help Digital Marketers or Content Creators create content topics for creating text-based Instagram content and support digital marketing strategy. Since no SMA tools can provide topic discovery for text-based Instagram content, this research aims to make an SMA tool. The data requirements to make an SMA tool include content text, content caption text, likes, comments, upload time, and content category obtained through the Instascrapper. The method used in this study is the Topic Modelling method using the Latent Dirichlet Allocation (LDA) approach to find the most dominant topic in the content. Optical Character Recognition (OCR) performs an image transformation process to extract text from text-based Instagram content images. The results of SMA tool creation are tested on three expert users, which shows that 93% of test participants could use the SMA to find topic references, and 85% can still be used by users even though they find it difficult. Since the test result shows that SMA tools still need development, for further research, SMA tools can focus on developing the user experience to increase the value of user acceptance by paying attention to the ease of the SMA tools. Also, SMA tools can focus on target users such as Data Analysts, Business Intelligence Analysts, or others within a company to support decision-making for the marketing department.
Co-Authors Abdillah, Rifqi Adistha Eka Noveyani Affindi Mario Bagaskara Afisina, Anisa Ahmad Muklason Amalia Utamima Amalinda Jayanty Amna Shifia Nisafani Andhika Putra Cahyarifian Arif Djunaidy Astian Afif A. Buana, Gandhi Surya Caesarardhi, Muhammad Rasyad Cinthya, Monica Dewi Septina Br Pelawi Diah Indriani Diah Risqiwati Edward Suryaputra Endang Sulistiyani Erma Suryani Erma Suryani Etria Sepwardhani Purba Faizal Mahananto Hanif Mitsal Mahatta Hardhika Propitadewa Husna, Habibah Asma'ul Ivan Althirafi R. Jeremy Diaz Prasetyo Jihaan Harvi Habibah Kusumawardhani, Renny Pradina Laura Wilhelmina Theresia Lutfi Agus Salim M. Fiqri Ananda Meilani, Maulidiya Mochamad Zidan Aqila Kamil Muhammad Ali Fikri Muhammad Arif Nuriman Muhammad Azhar Arwan Muhammad Daffa Maulana Muhammad Hisyam Naufal Rafiawan Basara Nazriyah Deni Tsaniyah Nisa Dwi Septiyanti Nisfu Asrul Sani Nova Eka Budiyanta Nur Khofifah Nur Laila Nur Nindya Risnina Purnama, I Putu Adhitya Pratama Mangku Puspita, Nindita Cahya Putra, Cendra Devayana Rahma Fauzia Rahman, Erik Raras Tyas Nurita Raras Tyasnurita Renny Pradina Kusumawardani Rifardhi Reza S. Rikasakomara, Edwin Riksakomara, Edwin Riscahyo N, Ari Rizki Amalia Rizki Amalia Rizky Jelang Ramadhani Satria Nur Alam Septica Tiara Indah Permatasari Sidharta, Hanugra Aulia Sugiyanto - Sulistiyani, Endang Thoriq A, Achmad Tri Achmadi Whisnu W, Wahyu Wiga Ayu Puspaningrum Wiwik Anggraeni Wiwik Anggraeni