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All Journal JURNAL ITENAS REKARUPA Rekam : Jurnal, Fotografi, Televisi Animasi Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal Bahasa Rupa Capture : Jurnal Seni Media Rekam Jurnal Desain Narada : Jurnal Desain dan Seni Jurnal Titik Imaji Jurnal Pengabdian dan Kewirausahaan Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Bahasa Rupa Jurnal Bahasa Rupa Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Everlin, Shierly
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Perspektif Semiotik dan Budaya Populer di Parodi Film Kolosal Iklan Indoeskrim: Kisah Legenda Nusantara Everlin, Shierly
Jurnal Rekarupa Vol 5, No 1 (2018)
Publisher : FSRD ITENAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1360.272 KB)

Abstract

Iklan Indoeskrim berjudul Kisah Legenda Nusantara sebagai objek penelitian dikarenakan mampu menjadi viral dalam berbagai media sosial dan meningkatkan omset penjualan 600% di bulan pertama penjualannya. Iklan ini mengangkat film kolosal Indonesia dengan pelakon utama Brama Kumbara di tahun ’90-an sebagai tema parodinya. Selain itu, iklan ini juga mengilustrasikan penggunaan berbagai perangkat modern di masa lampau. Peneletian ini menggunakan metode paradigma konstruktivisme, teori semiotika Roland Barthes, budaya populer Danesi, dan komunikasi pemasaran Rangkuti untuk menelusuri identitas produk Indoeskrim. Hasil penelitian ini mengungkapkan bahwa iklan ini memiliki makna denotasi suasana keluarga kerajaan lengkap dengan kostum kerajaan yang mewah namun sehari-harinya ternyata sering diwarnai dengan pertengkaran antar saudara. Sedangkan makna konotatif yang tercermin dari iklan ini adalah keluarga millenial masa kini di Indonesia namun masih dominan menganut budaya patriarki dan memiliki semangat nasionalisme dengan cara menikmati produk Indoeskrim yang memiliki berbagai varian khas rasa nusantara yang disajikan dengan teknologi yang mutakhir. Sedangkan mitos yang terbentuk dari iklan ini adalah kebanggaan akan budaya Nusantara yang ditunjukkan dengan kebanggaan dalam mengonsumsi produk-produk lokal Indonesia. Penelitian ini juga mengungkapkan bagaimana iklan Indoeskrim merupakan produk budaya populer, menjadi penghibur dengan humor yang segar. Kata kunci: semiotika, parodi, film kolosal, budaya populer, iklan Indoeskrim  ABSTRACTThe Indoeskrim advertisement titled Kisah Legenda Nusantara as an object of research due to being able to become viral in various social media and increasing sales turnover of 600% in the first month of sales. This advertisement raised the Indonesian colossal film with the main actor Brama Kumbara in the '90s as the theme of his parody. In addition, this ad also illustrates the use of various modern devices in the past. This study uses the method of constructivism paradigm, Roland Barthes' semiotics theory, Danesi's popular culture, and Rangkuti marketing communication to trace Indoeskrim's product identity. The results of this study reveal that this advertisement has the meaning of denoting the royal family atmosphere complete with luxurious royal costumes but it turns out that everyday is often colored by fights between siblings. Whereas the connotative meaning reflected in this advertisement is the millennial family of today in Indonesia but still dominantly adhering to patriarchal culture and having a spirit of nationalism by enjoying Indoeskrim products that have a variety of typical variants of the Indonesian flavor presented with cutting-edge technology. Whereas the myth that is formed from this advertisement is pride in the Nusantara culture which is shown by pride in consuming Indonesian local products. This research also reveals how Indoeskrim's advertising is a product of popular culture, being an entertainer with fresh humor.Keywords: semiotics, parodiy, colossal films, popular culture, Indoeskrim ads
Perspektif Semiotik dan Budaya Populer di Parodi Film Kolosal Iklan Indoeskrim: Kisah Legenda Nusantara Shierly Everlin
Jurnal Rekarupa Vol 5, No 1 (2018)
Publisher : FSRD ITENAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Iklan Indoeskrim berjudul Kisah Legenda Nusantara sebagai objek penelitian dikarenakan mampu menjadi viral dalam berbagai media sosial dan meningkatkan omset penjualan 600% di bulan pertama penjualannya. Iklan ini mengangkat film kolosal Indonesia dengan pelakon utama Brama Kumbara di tahun ’90-an sebagai tema parodinya. Selain itu, iklan ini juga mengilustrasikan penggunaan berbagai perangkat modern di masa lampau. Peneletian ini menggunakan metode paradigma konstruktivisme, teori semiotika Roland Barthes, budaya populer Danesi, dan komunikasi pemasaran Rangkuti untuk menelusuri identitas produk Indoeskrim. Hasil penelitian ini mengungkapkan bahwa iklan ini memiliki makna denotasi suasana keluarga kerajaan lengkap dengan kostum kerajaan yang mewah namun sehari-harinya ternyata sering diwarnai dengan pertengkaran antar saudara. Sedangkan makna konotatif yang tercermin dari iklan ini adalah keluarga millenial masa kini di Indonesia namun masih dominan menganut budaya patriarki dan memiliki semangat nasionalisme dengan cara menikmati produk Indoeskrim yang memiliki berbagai varian khas rasa nusantara yang disajikan dengan teknologi yang mutakhir. Sedangkan mitos yang terbentuk dari iklan ini adalah kebanggaan akan budaya Nusantara yang ditunjukkan dengan kebanggaan dalam mengonsumsi produk-produk lokal Indonesia. Penelitian ini juga mengungkapkan bagaimana iklan Indoeskrim merupakan produk budaya populer, menjadi penghibur dengan humor yang segar. Kata kunci: semiotika, parodi, film kolosal, budaya populer, iklan Indoeskrim  ABSTRACTThe Indoeskrim advertisement titled Kisah Legenda Nusantara as an object of research due to being able to become viral in various social media and increasing sales turnover of 600% in the first month of sales. This advertisement raised the Indonesian colossal film with the main actor Brama Kumbara in the '90s as the theme of his parody. In addition, this ad also illustrates the use of various modern devices in the past. This study uses the method of constructivism paradigm, Roland Barthes' semiotics theory, Danesi's popular culture, and Rangkuti marketing communication to trace Indoeskrim's product identity. The results of this study reveal that this advertisement has the meaning of denoting the royal family atmosphere complete with luxurious royal costumes but it turns out that everyday is often colored by fights between siblings. Whereas the connotative meaning reflected in this advertisement is the millennial family of today in Indonesia but still dominantly adhering to patriarchal culture and having a spirit of nationalism by enjoying Indoeskrim products that have a variety of typical variants of the Indonesian flavor presented with cutting-edge technology. Whereas the myth that is formed from this advertisement is pride in the Nusantara culture which is shown by pride in consuming Indonesian local products. This research also reveals how Indoeskrim's advertising is a product of popular culture, being an entertainer with fresh humor.Keywords: semiotics, parodiy, colossal films, popular culture, Indoeskrim ads
ANALISIS DESAIN KEMASAN YOGURT DRINK 'CIMORY' Shierly Everlin; Catherine Yosephine
Jurnal Titik Imaji Vol 1, No 2 (2018): Jurnal Titik Imaji
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/.v1i2.1413

Abstract

Daya tarik sebuah produk tentunya tidak terlepas dari desain kemasan sebuah produk. Desain dari sebuah kemasan merupakan identitas utama yang membedakan sebuah produk dengan produk sejenis lainnya. Penelitian ini dilakukan untuk menganalisis desain kemasan dari Cimory Yogurt Drink menggunakan teori daya tarik visual dan daya tarik praktis. Penelitian ini menggunakan metode kualitatif yang memberikan data deskriptif desain kemasan dan informasinya yang selaras dengan teori dan literatur visual yang digunakan. Hasil penelitian ini adalah analisis visual setiap kemasan Cimory Yogurt Drink sebagai referensi akademik yang dapat berguna bagi para desainer dan pebisnis yang akan membuat produk yang serupa. Keywords: Kemasan, Yogurt, Yogurt Drink, Cimory.
PERANCANGAN MOTION GRAPHIC TENTANG PENTINGNYA SEMUA IMUNISASI BAGI ANAK Novia Aryani; Shierly Everlin
Jurnal Titik Imaji Vol 2, No 2 (2019): Jurnal Titik Imaji
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/titik imaji.v2i2.1957

Abstract

Penelitian ini bertujuan untuk memberikan informasi terhadap masyarakat di Indonesia. Penelitian ini dilakukan dengan mengumpulkan data dari kuesioner dan teori dari kepustakaan dibentuk dalam sebuah video dengan Teknik Motion graphic guna menyampaikan informasi yang baik dan edukatif kepada masyarakat. Hasil penelitian ini adalah tentang menciptakan video informasi yang edukatif dan informatif dengan menggunakan Teknik Motion graphic yang dilengkapi dengan background musik dan karakter yang terdapat pada video ini.  Simpulan yang dapat diambil dari penelitian ini adalah sangat pentingnya melakukan imunisasi untuk anak-anak dan diperlukan ketelitian dan ketekunan yang banyak dalam memproses sebuah karya video informasi Motion graphic yang mampu memberikan kesan dengan menggunakan pendekatanpendekatan emosional, artistik, kreatif, rasional dan unique selling point untuk menyampaikan informasi yang jelas kepada target audiens.  
ANALISIS SISTEM TANDA PADA OBJEK WISATA PENDAKIAN GUNUNG GEDE PANGRANGO Shierly Everlin; M Garry Saputra
Narada : Jurnal Desain dan Seni Vol 6, No 3 (2019)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2019.v6.i3.006

Abstract

Nowadays, the government is trying to improve the quality of the tourism sector in Indonesia. The government has built a lot of supporting facilities for tourists both local and foreign. However, the case of lost mountain climbers is still common. In this research, there will be a discussion about the sign system that provides people with information in Gunung Gede Pangrango Nationa Park. This study is also discussing a little about the natural conditions on some of these mountains.The study was conducted by direct observation of the climbing site to see and analyze directly the existing sign system. In addition, a number of statistical data will be collected from the management by means of a short interview which will be used as supporting data or secondary data in the study. This research is a qualitative study by conducting a literature study. This literature study was carried out during the sign system analysis process.Placement of signs, legibility and the durability of materials in extreme mountain weather conditions are the aspects to be analyzed based on the science of Visual Communication Design. This research was conducted so that the manager, both local and government, are able to give more attention to the application of the sign system along the climbing track so that it can help reduce the possibility of a climber getting lost.
ANALISIS BRAND ACTIVATION EXPERIENTIAL LOGO GOJEK TAHUN 2019 Yana Erlyana; Shierly Everlin
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 6 No. 2 (2021): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (872.939 KB) | DOI: 10.25105/jdd.v6i2.10654

Abstract

Abstract The 2019 Gojek Logo Brand Activation Experiential Analysis. On rebranding of Gojek brand, brand activation with an experiential marketing approach is deemed necessary to improve service quality. Gojek tries to improve the quality by updating and expanding its services. As of there was the creation of a new logo design in 2019 with the aim of reintroducing the new Gojek company image. The strategy carried out by Gojek is included in corporate visual, which is changing the identity to interpret changes in the corporate message to its users. This research is qualitative research with a case study research design which uses an experiential marketing approach method which aims to determine the achievement of corporate brands through brand activation. The results show that experiential marketing creates opportunities for Gojek application users to get emotional and rational experiences.Keywords: logo, corporate brand, brand activation, experiential marketing AbstrakAnalisis Brand Activation Experiential Logo Gojek Tahun 2019. Dalam perubahan baru pada brand Gojek, brand activation dengan pendekatan experiential marketing dirasa perlu dalam meningkatkan mutu layanan. Perubahan logo dilakukan dengan tujuan menciptakan engagement, loyalitas dan reputasi baik dalam masyarakat. Gojek adalah sebuah aplikasi daring yang menawarkan layanan transportasi. Gojek berusaha meningkatkan kualitas dengan memperbaharui dan memperluas layanannya sehingga terjadi penciptaan sebuah desain logo baru pada tahun 2019 dengan tujuan memperkenalkan kembali perusahaan Gojek citra yang baru. Gojek melakukan strategi dalam corporate visual, dengan mengubah identitas dalam bentuk logo untuk memaknai perubahan pesan coorporate kepada penggunanya. Penelitian ini merupakan penelitian kualitatif dengan desain penelitian studi kasus yang menggunakan metode pendekatan experiential marketing dengan tujuan mengetahui pencapaian corporate brand melalui brand activation. Hasil penelitian menunjukkan bahwa experiential marketing memunculkan peluang bagi pengguna aplikasi Gojek dalam mendapatkan pengalaman emosional dan rasional.Kata kunci: logo, corporate brand, brand activation, experiential marketing
Perancangan Video Klip Profil Komunitas K-Pop Dance Invasion DC Jakarta dengan Teknik Camera Movement Martinus Eko Prasetyo; Zevri Zevri; Shierly Everlin
Rekam : Jurnal Fotografi, Televisi, Animasi Vol 18, No 2 (2022): Oktober 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v18i2.7551

Abstract

The development of Korean culture in many countries, including Indonesia in recent years, has had an impact on most of the mass media in Indonesia displaying various Korean nuances such as musical performances, dramas, and films. Moreover, the Indonesian people are also familiar with and use products originating from Korea. K-pop, also known as Korean pop music, has the ability to penetrate national borders and is popular overseas. K-pop also managed to enter the American charts, Billboard which is the standard to measure the quality of the global music industry. The spread of K-pop in Indonesia has also made many Korean artists visit and hold concerts in Indonesia.This writing provides information about the facts of taking videography. This study uses qualitative methods to collect accurate data and information as a guide in designing Profie's video clips. The results of this study will explain the design of the Profile video clip of the largest K-Pop dance cover community in Indonesia, namely Invasion DC. Based on information data about Invasion DC, how the development of this community when it was first established until it became now, and the characteristics of Invasion DC itself. This design is expected to provide information and an overview of the DC Invasion community in making Profile video clips with the Camera Movement technique.The development of Korean culture in many countries, including Indonesia in recent years, has had an impact on most of the mass media in Indonesia displaying various Korean nuances such as musical performances, dramas, and films. Moreover, the Indonesian people are also familiar with and use products originating from Korea. K-pop, also known as Korean pop music, has the ability to penetrate national borders and is popular overseas. K-pop also managed to enter the American charts, Billboard which is the standard to measure the quality of the global music industry. The spread of K-pop in Indonesia has also made many Korean artists visit and hold concerts in Indonesia.This writing provides information about the facts of taking videography. This study uses qualitative methods to collect accurate data and information as a guide in designing Profie's video clips. The results of this study will explain the design of the Profile video clip of the largest K-Pop dance cover community in Indonesia, namely Invasion DC. Based on information data about Invasion DC, how the development of this community when it was first established until it became now, and the characteristics of Invasion DC itself. This design is expected to provide information and an overview of the DC Invasion community in making Profile video clips with the Camera Movement technique.
Analisis Color Palette Berdasarkan Rasa Warna sebagai Penguat Daya Tarik Emosional dalam Video Anak Erlyana, Yana; Everlin, Shierly; Yuwono, Inez Fiona
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 03 (2023): September 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i03.7136

Abstract

AbstrakYouTube memperkenalkan YouTube Kids pada tahun 2015, menciptakan platform menonton yang lebih aman untuk anak-anak. Khususnya, "Baby Shark" milik Pinkfong pada tahun 2016 dan "Bath Song" milik Cocomelon pada tahun 2018 telah mengumpulkan banyak penonton. Aspek menarik dari animasi ini adalah penggunaan warna, yang dikenal sebagai alat bagi anak-anak untuk mengekspresikan emosi. Urgensi penelitian ini muncul dari dampak media digital terhadap anak-anak, khususnya YouTube Kids, yang menekankan peran warna dalam membentuk respons emosional dalam animasi. Kemajuan teknologi yang pesat menggarisbawahi perlunya mengeksplorasi dampak emosional warna. Studi ini menganalisis palet warna video untuk melihat pengaruhnya terhadap emosi penonton. Dengan menggunakan pengamatan kualitatif berdasarkan teori warna Eko Nugroho dan psikologi warna Molly E. Holzschlag, penelitian ini mengungkap bahwa "Baby Shark" menggunakan warna dominan panas dan dingin, sedangkan "Bath Song" cenderung ke arah nada netral. Khususnya, warna panas dan dingin yang lebih menonjol menarik perhatian, tercermin dalam penayangan "Baby Shark" yang lebih tinggi. Temuan ini memandu para pembuat konten yang ingin merancang konten anak-anak yang beresonansi secara emosional, serta para pendidik dan orang tua dalam menavigasi dampak stimulasi visual terhadap emosi anak-anak. Kata Kunci: anak, animasi, video, warna, YouTube AbstractYouTube introduced YouTube Kids in 2015, creating a safer viewing platform for children. Notably, Pinkfong's 2016 "Baby Shark" and Cocomelon's 2018 "Bath Song" have garnered substantial viewership. An intriguing facet of these animations is their use of color, recognized as a tool for children to express emotions. The urgency of this research arises from digital media's impact on children, particularly YouTube Kids, emphasizing the role of color in shaping emotional responses in animation. Rapid technological progress underscores the need to explore color's emotional impact. This study analyzes video color palettes to discern their effect on audience emotions. Using qualitative observations based on Eko Nugroho's color theory and Molly E. Holzschlag's color psychology, the study unveils that "Baby Shark" employs dominant hot and cold colors, while "Bath Song" leans towards neutral tones. Notably, the more prominent hot and cold colors attract attention, reflected in "Baby Shark's" higher viewership. These findings guide content creators aiming to design emotionally resonant children's content, along with educators and parents navigating the impact of visual stimulation on children's emotions. Keywords: animation, children, color, video, YouTube
BUKU DOKUMENTASI FOTOGRAFI “KELENTENG BOEN SAN BIO” Kaparang, Martinus Eko Prasetyo; Everlin, Shierly; Eva, Angelina Theresia
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1197

Abstract

The temple is a religious building which is a cultural heritage. Being a historical value of Chinese culture, the Temple is a place to honor the ancestors (ash house) and Gods and Goddesses with various kinds of typical Chinese ornaments as well as statues of Gods from Confucian beliefs complete with their distinctive weapons, an altar complete with a place to place incense for worship. Boen San Bio Temple was built in 1689 by Chinese traders. The purpose of designing this book is to introduce the wider community to the history of the construction of the Boen San Bio Temple, as well as to protect Chinese cultural heritage in Indonesia. This research uses descriptive and qualitative methods, research to find accurate information about the history, development, culture of the "Boen San Bio" temple building as well as factual and detailed architecture starting from the main part, to buildings on other sides such as the west side, east side, the north and south sides which maintain photography media to produce photography books in order to maintain one of the Chinese cultural heritage values ​​in Tangerang City in the form of the Boen San Bio Temple building. With the photography book, it is hoped that it will become documentation of introductory information about the Boen San Bio Temple for the first time in Indonesia.
BUKU DOKUMENTASI FOTOGRAFI “KELENTENG BOEN SAN BIO” Martinus Eko Prasetyo Kaparang; Shierly Everlin; Angelina Theresia Eva
Jurnal Bahasa Rupa Vol. 6 No. 2 (2023): Jurnal Bahasa Rupa April 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i2.1197

Abstract

The temple is a religious building which is a cultural heritage. Being a historical value of Chinese culture, the Temple is a place to honor the ancestors (ash house) and Gods and Goddesses with various kinds of typical Chinese ornaments as well as statues of Gods from Confucian beliefs complete with their distinctive weapons, an altar complete with a place to place incense for worship. Boen San Bio Temple was built in 1689 by Chinese traders. The purpose of designing this book is to introduce the wider community to the history of the construction of the Boen San Bio Temple, as well as to protect Chinese cultural heritage in Indonesia. This research uses descriptive and qualitative methods, research to find accurate information about the history, development, culture of the "Boen San Bio" temple building as well as factual and detailed architecture starting from the main part, to buildings on other sides such as the west side, east side, the north and south sides which maintain photography media to produce photography books in order to maintain one of the Chinese cultural heritage values ​​in Tangerang City in the form of the Boen San Bio Temple building. With the photography book, it is hoped that it will become documentation of introductory information about the Boen San Bio Temple for the first time in Indonesia.
Co-Authors Agustinus, Khemal Angelina Theresia Eva Budidarma, Ni Gusti A. A. Evangelina Catherine Yosephine Chandra, Earlene Aprilie Eko Prasetyo, Martinus Erlyana , Yana Eva, Angelina Theresia Geasela, Yemima Monica Gunawan, Chersy Hiskiawan, Puguh Kaparang, Martinus Eko Prasetyo M Garry Saputra Martinus Eko Prasetyo Novia Aryani Prasetyo, Martinus Eko Prasetyo, Martinus Eko Saputra, M Garry Winnie Winnie Yana Erlyana Yana Erlyana, Yana Yuwono, Inez Fiona Zevri Zevri