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All Journal International Journal of Applied Sciences in Tourism and Events Expose: Jurnal Ilmu Komunikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Visi Pengabdian Kepada Masyarakat International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Society
Uljanatunnisa Uljanatunnisa
Communication Science, Universitas Pembangunan Nasional Veteran Jakarta
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Adopsi Komunikasi Persuasi Ibu Muda dalam Pengembangan Bisnis Multi-Level Marketing (MLM): Adoption of Persuasion Communication of Young Mothers in Multi-Level Marketing (MLM) Business Development Vina Mahdalena; Lusia Handayani; Uljanatunnisa Uljanatunnisa
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.369

Abstract

Business competition has given birth to a network marketing system or what is commonly referred to as Network Marketing. The utilization used in Network Marketing, or what we currently know as MLM (Multi-Level Marketing), uses a network system where interpersonal communication is required both between MLM members and communication between members, customers, and prospective consultants. The interpersonal communication of consultants determines MLM business. How do they apply persuasive communication to persuade consumers or other consultants to join their network? This research uses a case study method. The results illustrate three important things young mothers do when running an MLM business to build the household economy. First, a trustworthy communicator will build credibility. Second, I need to understand how to convey messages in the MLM trading system; third, I need to choose communication channels that follow the objectives.
Co-Authors Aniek Irawati Bayu Handono Cahyani, Intan Putri Dian Hapsari Dian Tri Hapsari Drina Intyaswati Drina Intyaswati Drina Intyaswati Eska Nia Sarinastiti Farahdinta Destanti Fitria Ayuningtyas Irpan Ripa’i Sutowo Luqman Hakim Lusia Handayani Mulyantini, Sri Nabila Azzahra Nindyta Dyda Iswara Qhori Anandra Rizkiya Ayu Maulida Sadjijo, Priyono Vidya Alisyah Vina Mahdalena Vina Mahdalena Vinta Sevilla Witanti Prihatiningsih Yani Hendrayani