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All Journal International Journal of Applied Sciences in Tourism and Events Expose: Jurnal Ilmu Komunikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Visi Pengabdian Kepada Masyarakat International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Society
Uljanatunnisa Uljanatunnisa
Communication Science, Universitas Pembangunan Nasional Veteran Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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Adopsi Komunikasi Persuasi Ibu Muda dalam Pengembangan Bisnis Multi-Level Marketing (MLM): Adoption of Persuasion Communication of Young Mothers in Multi-Level Marketing (MLM) Business Development Vina Mahdalena; Lusia Handayani; Uljanatunnisa Uljanatunnisa
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.369

Abstract

Business competition has given birth to a network marketing system or what is commonly referred to as Network Marketing. The utilization used in Network Marketing, or what we currently know as MLM (Multi-Level Marketing), uses a network system where interpersonal communication is required both between MLM members and communication between members, customers, and prospective consultants. The interpersonal communication of consultants determines MLM business. How do they apply persuasive communication to persuade consumers or other consultants to join their network? This research uses a case study method. The results illustrate three important things young mothers do when running an MLM business to build the household economy. First, a trustworthy communicator will build credibility. Second, I need to understand how to convey messages in the MLM trading system; third, I need to choose communication channels that follow the objectives.
PENGEMBANGAN DESAWISATA JATISURA INDRAMAYU MELALUI PEMBERDAYAAN KELOMPOK PENGEMBANG PARIWISATA (KOMPEPAR) DALAM MEWUJUDKAN PEMBANGUNAN WILAYAH BERKELANJUTAN Yani Hendrayani; Uljanatunnisa Uljanatunnisa; Aniek Irawati; Sri Mulyantini; Bayu Handono
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i3.1171-1181

Abstract

Berdasarkan catatan Kemenparekraf pasca pandemic 2022, Desa wisata dinilai  merupakan  aset kepariwisataan yang terus mengalami kenaikan kunjungan  sebesar 30% di saat sector pariwisata lainnya mengalami kontraksi. Desa Jatisuram, Indramayu termasuk salah satu desa dengan potensi yang besar untuk mendukung bidang pariwisata dari berbabagi sumber, baik sumber daya alam, sosial dan budaya. Namun demikian, masih terdapat beberapa permasalahan  dalam proses pembangunan, seperti kurangnya sumber daya manusia, belum optimalnya pengelolaan destinasi, konflik kepentingan dan hegemoni kekuasaan. Ini adalah faktor-faktor yang membuat pariwisata yang sukses dan berkelanjutan menjadi sulit untuk terwujud. Tujuan PKM PPDM ini adalah untuk mendorong optimalisasi peran Kelompok Pengembangan Pariwisata (Kompepar) dengan lewat kolaborasi pemangku kepentingan multi pihak. Metode yang dipakai ialah metode kerjabakti bersamasama dengan masyarakat, pengelola dan tim pengabdi dalam penguatan tata kelola melalui pemantapan struktur, organisasi, staffing, penetapan visi dan misi Desa Wisata Jatisura dan sosialisasi/promosi Desa Wisata Jatisura terhadap khalayak serta PEMDA sekitar, dilanjutkan membuat master plan dan mengimplementasikan publikasi desa wisata.
CSR di Era Pandemi Berbasis Nilai-Nilai Bela Negara: Analisis Konten pada Situs Website Resmi Lima Badan Usaha Milik Negara Yani Hendrayani; Uljanatunnisa Uljanatunnisa
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.260

Abstract

The urgency of the COVID-19 pandemic in Indonesia continues to increase. Companies in Indonesia are now focusing on CSR programs to assist the government in accelerating the handling of COVID-19. This study aims to examine the form of social support by implementing CSR on the official website pages of 5 State-Owned Enterprises. The type of research used in this research is qualitative using a qualitative content analysis approach. Sampling used non-probability sampling method. The technique used was purposive sampling by taking samples of news content and various CSR activities on the website pages of 5 State-Owned Enterprises. The data analysis technique uses data coding using a deductive approach. The value analysis of CSR activities is implemented and implementing CSR based on the value state of defense. Otherwise, three CSR pillars, namely People, Profit, and Planet, are implemented in various CSR activities covering education, health, environment, infrastructure, community empowerment, disaster management, and special assistance to affected communities. The Result of the seven categories, the three most frequently encountered are community economic empowerment support through Micro, Small, and Medium Enterprises (MSMEs) and health support and educational support.
Adopsi Komunikasi Persuasi Ibu Muda dalam Pengembangan Bisnis Multi-Level Marketing (MLM) Vina Mahdalena; Lusia Handayani; Uljanatunnisa Uljanatunnisa
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.369

Abstract

Business competition has given birth to a network marketing system or what is commonly referred to as Network Marketing. The utilization used in Network Marketing, or what we currently know as MLM (Multi-Level Marketing), uses a network system where interpersonal communication is required both between MLM members and communication between members, customers, and prospective consultants. The interpersonal communication of consultants determines MLM business. How do they apply persuasive communication to persuade consumers or other consultants to join their network? This research uses a case study method. The results illustrate three important things young mothers do when running an MLM business to build the household economy. First, a trustworthy communicator will build credibility. Second, I need to understand how to convey messages in the MLM trading system; third, I need to choose communication channels that follow the objectives.
Co-Authors Aniek Irawati Bayu Handono Cahyani, Intan Putri Dian Hapsari Dian Tri Hapsari Drina Intyaswati Drina Intyaswati Drina Intyaswati Eska Nia Sarinastiti Farahdinta Destanti Fitria Ayuningtyas Irpan Ripa’i Sutowo Luqman Hakim Lusia Handayani Mulyantini, Sri Nabila Azzahra Nindyta Dyda Iswara Qhori Anandra Rizkiya Ayu Maulida Sadjijo, Priyono Vidya Alisyah Vina Mahdalena Vina Mahdalena Vinta Sevilla Witanti Prihatiningsih Yani Hendrayani