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Rika Desiyanti
FEB Universitas Bung Hatta Padang
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Journal : West Science Business and Management

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Analysis of the Influence of Social Capital, Innovation, and Market Orientation on the Growth of Micro and Small Enterprises in the Special Region of Jakarta Frans Sudirjo; Bhaswarendra Guntur Hendratri; Rika Desiyanti; Eko Sudarmanto
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1276

Abstract

This study examines the effects of social capital, innovation, and market orientation on the growth of Micro and Small Enterprises (MSEs) in the Special Capital Region of Jakarta. Using a quantitative research approach, data were collected from 160 MSEs through a structured questionnaire, and the relationships between the variables were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that all three factors—social capital, innovation, and market orientation—significantly contribute to the growth of MSEs. Innovation was identified as the most critical factor, followed by social capital and market orientation. The findings highlight the importance of fostering innovation, adopting market-oriented strategies, and leveraging social networks for the sustainable growth of MSEs. This study provides valuable insights for entrepreneurs and policymakers on how to support the development of MSEs in competitive urban environments.
Co-Authors Abdallah, Zachari Adnan Raja Romero Afifah Windi Afifah Windi Bhaswarendra Guntur Hendratri Chrismondari, Chrismondari Daniati Puttri Frans Sudirjo Gita Mai Rani Gusti Marliani Ice Kamela Ice Kamela Irda Irda Judijanto, Loso Linda Wati Mei Rani Amalia Nailal Husna Nor Azilah Husin Pertiwi Mulyani Rahmi Rahma Yati Reni Yuliviona, Reni Rini Elvira Robi Hendra Desaputra Rully Fildansyah Sefnedi Sefnedi, Sefnedi Sudarmanto, Eko Sulistyaningsih, Elli Tatik Handayani, Tatik Tyara Dwi Putri Yuhelmi Yuhelmi Zeshasina Rosha Zeshasina Rosha