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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Empowerment : Jurnal Pengabdian Masyarakat Patanjala : Jurnal Penelitian Sejarah dan Budaya Jurnal Akademi Pariwisata Medan Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Journal of Social Science KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS Jurnal Pengabdian Masyarakat Bangsa Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata
Sukarno Wibowo
Poltekpar NHI Bandung Indonesia
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Business management strategies in the food industry from a tourism perspective Wibowo, Sukarno; Purnama, Rusna; Hidayat, Nova Maulidan; Riyani, Dewi; Avinda, Baby Bianca
Keynesia : International Journal of Economy and Business Vol. 4 No. 2 (2025): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v4i2.1696

Abstract

This study aims to analyze, explore the Business Management Strategy of Culinary Business in Tourism in Cimuja Cimalaka, Sumedang Regency, West Java. This village has great potential for the development of culinary ecotourism. The research conducted is field research using qualitative research. Qualitative research uses observation and interviews in collecting data in the field, the data sources used are primary data and secondary data. The information in this study amounted to 33 people, namely 1 restaurant owner and 32 employees of Saung Teko Restaurant which includes 4 components, namely planning, organizing, actuating and controlling. Planning is done with Service to Customers who come to the Restaurant and serving food according to orders so as not to be excessive so that quality is maintained. Second, Organizing here is in the form of Employees providing services that have been received will be given guidance before working, such as being guided on how to serve well and serving consumer food will maintain its quality. Third, Actuating here is guiding each employee in carrying out each of their duties, starting from working on time. Fourth, Controlling is in the form of directly supervising employees and reprimanding them directly if there is a mistake made by employees. Business management strategies in accordance with tourism principles and effective marketing strategies are the key to successful tourism development.
Co-Authors Avinda, Baby Bianca Heru Riyadi Hidayat, Nova Maulidan Nova Maulidian Hidayat Odang Rusmana Prabowo, Susilo Dwi Ridwan Iskandar Riyani, Dewi Rusmana, Odang Rusna Purnama Sosiadi, Rohyan Teddy Chandra Zuhelfa Zuhelfa Zuhelfa, Zuhelfa