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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) JURNAL SeMaRaK Target : Jurnal Manajemen Bisnis Nusantara Science and Technology Proceedings Jurnal Pengabdian Nasional (JPN) Indonesia KARYA: Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Kepada Masyarakat BISMA (Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pengabdian Nasional (JPN) Indonesia
Ira Wikartika
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Digital marketing analysis on the consumer decision-making process of millennials and Gen Z generation groups on the TikTok application Estetia Adistsany Salwanisa; Ira Wikartika
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 11, No 2 (2023)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v11i2.17374

Abstract

This study investigates the impact of digital marketing on consumer behaviour in purchase decision-making among Millennials and Gen Z generations. The study employs convenience sampling with twenty respondents through a qualitative and exploratory research method. The research examines consumer behaviour based on their purchasing experiences. Findings reveal that digital marketing changes how consumers recognize problems, search for information, and evaluate products. User-generated content, such as reviews and recommendations, significantly influences consumers' information search process. Additionally, consumers tend to utilize comparative methods when assessing products. The study provides valuable insights for marketing practitioners in designing effective strategies to influence consumer behaviour in the digital era. A deep understanding of the role of digital marketing is crucial in achieving successful marketing goals in an increasingly connected digital landscape.
Analysis of the Influence of Behavioral Bias on Investment Decisions of Young Investors in Surabaya Herman Saputro; Ira Wikartika
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6269

Abstract

The purpose of this study was to determine the effect of the illusion of control, financial literacy and herding bias on the investment decision making of young investors in Surabaya. The population in this study are capital market investors who are domiciled in Surabaya. The sampling technique used in this study was a purposive sampling technique with the results of sample calculations obtained by a total of 95 respondents. This study used quantitative method with data collection techniques using questionnaires which were distributed to respondents in the city of Surabaya which were then analyzed using SmartPLS 4. The results of this study indicate that there is a positive effect on financial literacy on investment decisions for young investors in Surabaya, while the illusion of control and herding bias variables have no effect on investment decisions on young investors in Surabaya.
Pendampingan Digitalisasi Marketing Desa Kebondalem melalui Aplikasi Google Maps: Upaya Meningkatkan Pengembangan UMKM Nadhiya Hana Aushafina; Ira Wikartika
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.366

Abstract

This service aims to increase the marketing and reach of Micro, Small and Medium Enterprises (MSMEs), especially in Kebondalem Village, using digital technology, especially the Google Maps platform. MSMEs have an important role in maintaining economic stability and their ability to survive amidst the Corona outbreak in early 2020 is clear proof. During this time, trade and marketing transformed significantly into digital with the use of various technologies. However, MSMEs in Kebondalem Village face challenges in adopting digital marketing. Therefore, using Google Maps is a relevant solution. Google Maps is a platform that allows MSMEs to show their location visually on a map. The app is designed with a simple interface and is easy to use, even by individuals who are not tech savvy. With Google Maps, it is hoped that MSMEs in Kebondalem Village can expand their market coverage. It will be easier for the public to find and contact MSMEs that are registered on Google Maps, providing opportunities for MSMEs to increase sales and survive in this digital era. Thus, it is hoped that this service can make a positive contribution to the development of MSMEs at the local level and the economy
Pendampingan Digitalisasi Marketing Desa Kebondalem melalui Aplikasi Google Maps: Upaya Meningkatkan Pengembangan UMKM Nadhiya Hana Aushafina; Ira Wikartika
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.366

Abstract

This service aims to increase the marketing and reach of Micro, Small and Medium Enterprises (MSMEs), especially in Kebondalem Village, using digital technology, especially the Google Maps platform. MSMEs have an important role in maintaining economic stability and their ability to survive amidst the Corona outbreak in early 2020 is clear proof. During this time, trade and marketing transformed significantly into digital with the use of various technologies. However, MSMEs in Kebondalem Village face challenges in adopting digital marketing. Therefore, using Google Maps is a relevant solution. Google Maps is a platform that allows MSMEs to show their location visually on a map. The app is designed with a simple interface and is easy to use, even by individuals who are not tech savvy. With Google Maps, it is hoped that MSMEs in Kebondalem Village can expand their market coverage. It will be easier for the public to find and contact MSMEs that are registered on Google Maps, providing opportunities for MSMEs to increase sales and survive in this digital era. Thus, it is hoped that this service can make a positive contribution to the development of MSMEs at the local level and the economy
Pengembangan UMKM dengan Sosialisasi Pemasaran Digital dan Pembukuan Keuangan terhadap Masyarakat di Kelurahan Rembang. Ronnald Christanto Admanegara; Ira Wikartika
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.321

Abstract

Potensi UMKM yang ada di kelurahan Rembang, kota Blitar sangatlah besar dan beragam. Berdasarkan beragam potensi yang ada, ketahanan dan pengembangan usaha menjadi salah satu hal yang dapat dilaksanakan untuk kegiatan pengabdian. Mempertahankan usaha berdasarkan aspek keuangan menjadi salah satu permasalahan UMKM, dengan para pelaku yang susah untuk mengelola asset keuangan, menentukan harga produk, yang kemungkinan mengalami kerugian. Begitupun juga dengan pengembangan usaha dengan pemasaran yang belum menggunakan digital sedangkan pada era yang telah disrupsi menggunakan media sosial. Metode yang digunakan yaitu dengan melakukan sosialisasi pemasaran digital dan pembukuan keuangan terhadap pelaku UMKM serta warga. Hasil pengabdian ini adalah para warga serta pelaku UMKM dapat melakukan pengembangan usaha serta mengurangi kemungkinan kerugian.
Sosialisasi Door To Door Digital Marketing UMKM Desa Sumberjo Tegar Satria Adi; Ira Wikartika
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.333

Abstract

Sumberjo Village as a tourist village that is rich in natural resources, ultimately encourages the formation of various kinds of MSMEs. However, until now, the knowledge of MSMEs regarding the use of social media and digital marketing is still considered lacking. Some MSMEs still apply conventional methods in marketing so that the profits and market reach they get are not optimal. The purpose of this activity is to provide understanding to MSME actors in Sumberjo Village about digital marketing procedures to help MSME players expand their market so they can compete with competitors. This activity was carried out through door-to-door socialization with several stages of the method including observation and interviews, lectures and discussions, as well as demonstrasions and practices. Communities need to be equipped with the basics and equipped with knowledge of the use of digital marketing so that development and increased sales can be realized as well as expectations as an MSME-friendly tourist village.
Co-Authors Achmad Abdi Syarifudin Andre Yusuf Trisna Putra Anggraheny Sulistyana Annisa Ayu Salsabillah Annisa’ Laras Atie Ardi Maulana Efendi Aura Arindra Ramadhani Aurel Julanda Happy Pridya Ayundha Evanthi Cholishah Anas Irhamma Dika Prasetyo Erliyanti, Nove Kartika Estetia Adistsany Salwanisa Fajar Syaiful Akbar Farras Nafis Fadhila Firmansyach Maulana Hariyono G. Oka Warmana Gagas Pandu Khrisna Herman Saputro Intan Sulistyowati Isna Agustina Safira Kiky Asmara Levy Mochammad Tsaqif Lintang Aji Arroziqi Marta Amanda Panjaitan Mentari Clara Dewanti Mila Kusuma Putri Muhadjir Anwar Muhammad Ahmi Husein Muhammad Ahmi Husein Muhammad Nashir Hasan Muhammad Syafiqul Hamizan Mu’tasim Billah Nadela Difia Putri Nadhiya Hana Aushafina Nafisa Dean Putri Aqila Norizul Inayah Nurjanti Takarini Rachmalia Indah Anggraini Raden Roro Dwi Rizky P Rahman Amrullah Suwaidi Rangga Kurnia Putra Ronnald Christanto Admanegara Salsabillah Akustika Savira Ditya Nafitri Siti Aminah Taufikurrahman Taufikurrahman Taufikurrahman, M.Pd Tegar Satria Adi Tuhfatul Ahbab Venita Restu Al’Amin Vitria Dinata Laksono Wahyu Nurbayzura Wanda Prastiti Rizky Wahyudi Yuniningsih Yuniningsih Zumrotul Fitriyah