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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) JURNAL SeMaRaK Jurnal Bakti Masyarakat Indonesia Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Nasional (JPN) Indonesia KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Social Research East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Kepada Masyarakat BISMA (Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Abdimas Indonesia Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Nasional (JPN) Indonesia Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Ira Wikartika
Faculty Of Economic And Business, Universitas Pembangunan Nasional “Veteran” Surabaya, East Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengenalan dan Pemanfaatan Marketplace Shopee Untuk Meningkatkan Penjualan UMKM Kelurahan Sananwetan Kota Blitar Wahyu Nurbayzura; Tuhfatul Ahbab; Nafisa Dean Putri Aqila; Intan Sulistyowati; Gagas Pandu Khrisna; Mentari Clara Dewanti; Ira Wikartika; Siti Aminah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.337 KB) | DOI: 10.58466/literasi.v2i2.577

Abstract

The development of information technology today is very sophisticated and rapid. The development of the internet in Indonesia is also increasing. Based on the survey results of the Indonesian Internet Service Providers Association (APJII), there are 210.03 million internet users in the country in the period 2021-2022. The service activity carried out by the 143 KKN-T MBKM UPN "Veteran" East Java group was aimed at Micro, Small and Medium Enterprises (MSMEs) in the Sananwetan village. The purpose of this study is to introduce and explain the benefits of the Shopee marketplace to increase sales of Micro, Small and Medium Enterprises (MSMEs) in the Sananwetan village. Marketplace is an internet-based online media (web-based) where business activities and transactions are carried out between buyers and sellers. Buyers can find as many suppliers as possible with the desired criteria, so they get the right price. Shopee was chosen for MSMEs because the platform is tailored for each region and provides an easy, safe and fast online shopping experience for customers through strong payment and logistics support.
Pengaruh Pendapatan, Gaya Hidup dan Literasi Keuangan Terhadap Perilaku Keuangan Pada Mahasiswa Manajemen Universitas Pembangunan Nasional "Veteran" Jawa Timur Savira Ditya Nafitri; Ira Wikartika
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1358

Abstract

Terdapat faktor yang bisa memberikan pengaruh untuk perilaku keuangan ialah pendapatan, gaya hidup serta literasi keuangan. Studi ini dilakukan dengan tujuan mengetahui pengaruh untuk pendapatan, gaya hidup serta literasi keuangan akan perilaku keuangan. Populasi pada studi ini ialah mahasiswa dari Program Studi Manajemen tahun Angkatan 2018 – 2020 di Universitas Pembangunan Nasional “Veteran” Jawa Timur sejumlah 1014 mahasiswa. Studi ini memakai rumus Slovin untuk penentuan sampel studi dan menampilkan hasil sejumlah 287 mahasiswa. Dengan Teknik analisis yang dipakai ialah dengan metode kuantitatif serta data primer dengan penyebaran kuisioner kepada para mahasiswa Manajemen tahun Angkatan 2018 – 2020 di Universitas Pembangunan Nasional “Veteran” Jawa Timur. Perolehan studi didapatkan perolehan jika pendapatan mempunyai pengaruh akan perilaku keuangan, gaya hidup memiliki pengaruh akan perilaku keuangan serta literasi keuangan mempunyai pengaruh akan perilaku keuangan di Mahasiswa Manajemen Universitas Pembangunan Nasional “Veteran” Jawa Timur. Kata Kunci : Gaya Hidup, Literasi Keuangan, Pendapatan, Perilaku Keuangan
Investment Decision Making With Investment Satisfaction As An Intervening Variable: Availability Bias And Financial Literacy Ira Wikartika; Ayundha Evanthi; Rahman Amrullah Suwaidi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 9 No 1 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v9i1.1661

Abstract

Good investment climate is expected to attract investors to invest their capital with the convenience offered. The role of investor behaviour is very important in the use of the capital market as a place to invest. Rational considerations and emotional aspects also influence investment decision making. Young investors tend to have an aggressive nature that is very influential on making investment decisions. Availability bias is the ease of obtaining information so that investors tend to make investment decisions based on the information that is most quickly obtained. Stock investment literacy for each individual has a different level and will influence decision making as a form of stock investment behaviour. This paper aims to analyse the effect of availability bias and investment literacy on the decision to invest in shares of young investors by using satisfaction as a mediating variable. The respondents of this research are young investors in Surabaya with a sample of 93 respondents and the data is analysed using PLS-SEM. The result of this research are only financial literacy which has a direct effect on investment satisfaction, and investment satisfaction is able to mediate the relationship between financial literacy and investment decision making on investors.
Analysis of Investment Decisions for Young Investors in Surabaya Ira Wikartika; Ayundha Evanthi; Rahman Amrullah Suwaidi
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3390

Abstract

Indonesians are aware of the value of saving money and placing financial security first. It is envisaged that through fostering a favorable investment environment, the majority of investors will be interested in using the convenience provided to invest their wealth. Investment is the act of putting money into assets by either individuals or businesses with the goal of earning significant returns in the future. When using the capital market as a venue to invest for specific financial goals, the role of investor behavior is crucial. Investment is the act of investing a sum of money into one or more assets over a specific time period with the hope of making a profit or seeing the value of the investment rise. Investors engage in investment activities in order to generate income or increase their rate of return on investment in the future. Decisions about investments are influenced by both rational and emotional factors. According to the prospect hypothesis, people do not always make rational judgments when faced with risk and uncertainty; instead, they can be swayed by psychological variables and irrational conduct. These psychological elements have an impact on investment and have an impact on the outcomes. By employing satisfaction as a mediating variable, this study examined the impact of investment literacy on young investors' decisions to purchase shares. Young investors who invest in a variety of securities firms in the city of Surabaya make up the respondents to this study. The findings of this study show that financial literacy has a direct impact on investors' investment contentment and decision-making and that investment satisfaction can mediate the relationship between investors' investment literacy and decision-making
The Effect of Financial Knowledge, Financial Experience, and Locus of Control on Financial Management Behavior at Batik Msmes in Tuban I Bagus Rendy Brahmastra; Ira Wikartika
Journal of Social Research Vol. 2 No. 7 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i7.1171

Abstract

The global financial recession that occurs in Indonesia is now one of the phenomena that can reduce the stamina of the national economy. With the recession in 2023, it will have a negative impact on MSMEs in Indonesia. MSMEs have a positive influence on the Indonesian economy and regional economy, one of which is Tuban Regency which is a batik producing area, but its existence is still not widely known to people. In opening a business such as batik MSMEs, knowledge, experience, and locus of control are needed, in managing the finances of these batik MSMEs. This study is intended to identify how the influence of financial knowledge, financial experience and locus of control on financial management behavior in Batik MSMEs in Tuban. This research method is quantitative by taking a sample of 95 respondents and the distribution of this questionnaire is assisted by Google Form. The samples in this study were taken using probability sampling techniques. The sample consisted of respondents from the Batik MSME Center in Tuban. The data used in this study are primary data and secondary data. The analytical techniques used in this study are (PLS) with validity tests, reliability tests and hypothesis tests. The results of this study found that the variables of financial knowledge, financial experience, and locus of control had an effect and were significant on the variables of financial management behavior. Financial knowledge plays an important role in the financial management behavior of Batik MSMEs. The higher an individual's understanding of financial knowledge, the higher the level of financial management behavior, so that financial knowledge has a positive influence on financial management behavior in Batik MSMEs in Tuban.
UPAYA PENINGKATAN JANGKAUAN PASAR UMKM MELALUI PENYELENGGARAAN BAZAR RAMADHAN DI DESA AMBULU Firmansyach Maulana Hariyono; Ira Wikartika
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah atau biasa disebut UMKM telah menyumbangkan pengaruhnya terhadap perekonomian Indonesia. Pengaruh UMKM dalam perekonomian nasional sangat signifikan. Perkembangannya yang sangat pesat membuat minat masyarakat untuk terjun di bidang bisnis mikro, kecil, dan menengah semakin meningkat. Tidak jarang masyarakat yang terjun dalam dunia bisnis tidak dibekali kemampuan untuk memasarkan produknya. Oleh karena itu, produknya hanya menjangkau pasar yang sempit. Begitu juga yang dirasakan oleh pelaku UMKM di desa Sumurmati, Ambulu, dan Sumberbendo. Diperlukan sarana untuk memperluas jangkauan pasar seperti penyelenggaraan bazar. Penyelenggaraan bazar sebagai sarana sekaligus saluran pemasaran bertujuan untuk meningkatkan jangkauan pasar dari UMKM. Melalui observasi dan persiapan yang matang, kerjasama antara mahasiswa KKN-T dari tiga desa akan mempermudah penyelenggaraan bazar. Bazar Ramadhan “Ngabuburit Bermutu” diselenggarakan dengan berbagai rangkaian acara dan fasilitas. Dengan menghadirkan fasilitas berdagang seperti stan serta mendatangkan pengunjung dari berbagai desa, pelaku UMKM dapat memasarkan produk kepada warga diluar wilayah desa asalnya tanpa harus mendatangi satu persatu wilayah lain.
Sosialisasi Door To Door Digital Marketing UMKM Desa Sumberjo Tegar Satria Adi; Ira Wikartika
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.98

Abstract

Desa Sumberjo sebagai desa wisata yang kaya akan sumber daya alam, pada akhirnya mendorong terbentuknya berbagai macam UMKM. Namun hingga saat ini, pengetahuan pelaku UMKM akan pemanfaatan media sosial dan pemasaran digital masih dinilai kurang. Beberapa UMKM masih menerapkan cara konvensional dalam pemasaran sehingga profit maupun jangkauan pasar yang didapatkan kurang maksimal. Tujuan dari kegiatan ini adalah memberikan pemahaman kepada pelaku UMKM desa Sumberjo tentang tata cara pemasaran digital guna membantu pelaku UMKM dalam meluaskan pasarnya. Kegiatan ini dilakukan melalui sosialisasi door to door dengan beberapa tahapan metode diantaranya observasi dan wawancara, ceramah dan diskusi, serta demonstrasi dan praktik. Masyarakat perlu dibekali dasar-dasar dan dibekali pengetahuan akan pemanfaatan pemasaran digital agar terwujudnya perkembangan dan peningkatan penjualan serta harapan sebagai desa wisata ramah UMKM dapat direalisasikan.
Increasing Company Value Through Internal and External Factors of the Company with Dividend Policy as a Moderating Variable Salsabillah Akustika; Ira Wikartika
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5231

Abstract

This study aims to test whether company value can be influenced by institutional ownership, leverage, tax avoidance and using dividend policy as a moderating variable in LQ45 index companies for the 2019-2022 period. Based on purposive sampling there are 18 companies to be tested. Data testing uses the moderation regression test (MRA) method with SPSS. The results showed that there was a partial positive significant effect on institutional ownership also leverage on company value. While tax avoidance is significantly negative on company value. dividend policy can moderate the effect of institutional ownership and leverage on firm value, but is incapable of moderating the effect of tax avoidance on firm value.
PENDAMPINGAN PENERAPAN DIGITAL MARKETING DALAM UPAYA MENGEMBANGKAN UMKM WONG HAYYU CRAFT DI KELURAHAN KAUMAN BLITAR Irfan Wahyu Jatmiko; Ferdy Irwansyah; Zeinnisa Inggit Raytasyah; Muhammad Ahmi Husein; Ira Wikartika
Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 2 (2022): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v5i2.22576

Abstract

Blitar City is one of the cities in East Java Province, famous for its outstanding creative economic potential. In theKelurahan in Blitar City, namely Kauman Village, there are micro, small, and medium enterprises (MSMEs) thathave the potential to be developed. In this community service activity, the author partners with MSMEs, which areengaged in the business of producing hand-knitted crafts. In the pandemic conditions two years ago, MSME "WongHayyu Craft" felt the impact so that the income generated decreased. MSME "Wong Hayyu Craft,” a partner of thiscommunity service implementation program, has been established for seven years. However, MSME owners in theirbusiness activities have struggled in doing marketing; MSME owners do marketing that is still minimal andconventional. Therefore, SMEs "Wong Hayyu Craft" need to be provided with assistance and training on theimportance of implementing digital marketing in running their business so that marketing is carried out better andexpands target consumers. The training method was of line by inviting participants to the home of MSME ownerWong Hayyu Craft," and the training process took the form of direct discussion and question and answer. Inaddition, the author assists MSMEs “Wong Hayyu Craft” in making Google Maps, Instagram, and Shopee and howto manage these digital media optimally. From the results obtained from this community service activity, MSMEsmust adapt to technological advances to develop their business and compete and survive in the current digitalizationera. ABSTRAK: Kota Blitar adalah salah satu kota yang terletak di Provinsi Jawa Timur yang terkenal dengan potensi ekonomikreatifnya yang melimpah. Pada Kelurahan yang terdapat di Kota Blitar yaitu Kelurahan Kauman, di sana terdapatusaha mikro kecil dan menengah (UMKM) yang memiliki potensi untuk dikembangkan. Pada kegiatan pengabdianmasyarakat ini penulis bermitra dengan UMKM yang bergerak dalam bidang usaha produksi kerajinan rajut tangan.Pada kondisi pandemi yang terjadi dua tahun lalu UMKM “Wong Hayyu Craft” merasakan dampak tersebutsehingga pendapatan yang dihasilkan mengalami penurunan. UMKM “Wong Hayyu Craft” yang menjadi mitra dariprogram pelaksanaan pengabdian masyarakat ini sudah berdiri selama 7 tahun. Akan tetapi pemilik UMKM dalamkegiatan usahanya memiliki kendala dalam melaksanakan pemasaran, pemilik UMKM melakukan pemasaran yangmasih minim serta konvensional. Maka dari itu UMKM “Wong Hayyu Craft” perlu diberikan pendampingan sertapelatihan tentang pentingnya penerapan digital marketing dalam menjalankan usahanya agar pemasaran yangdilakukan menjadi lebih baik serta memperluas target konsumen. Metode pelaksanaan pelatihan dilaksanakan secaraluring dengan mengundang partisipan dirumah pemilik UMKM Wong Hayyu Craft” dan proses pelatihan berbentukdiskusi dan tanya jawab langsung. Selain itu penulis memberikan bantuan untuk UMKM ”Wong Hayyu Craft”berupa pembuatan Google Maps, Instagram, dan Shopee serta cara mengelola media digital tersebut dengan optimal.Dari hasil yang diperoleh dari kegiatan pengabdian masyarakat ini adalah UMKM harus beradaptasi dengankemajuan teknologi agar mampu mengembangkan usahanya serta mampu bersaing dan bertahan di era digitalisasipada saat ini.
Digital marketing analysis on the consumer decision-making process of millennials and Gen Z generation groups on the TikTok application Estetia Adistsany Salwanisa; Ira Wikartika
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 11, No 2 (2023)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v11i2.17374

Abstract

This study investigates the impact of digital marketing on consumer behaviour in purchase decision-making among Millennials and Gen Z generations. The study employs convenience sampling with twenty respondents through a qualitative and exploratory research method. The research examines consumer behaviour based on their purchasing experiences. Findings reveal that digital marketing changes how consumers recognize problems, search for information, and evaluate products. User-generated content, such as reviews and recommendations, significantly influences consumers' information search process. Additionally, consumers tend to utilize comparative methods when assessing products. The study provides valuable insights for marketing practitioners in designing effective strategies to influence consumer behaviour in the digital era. A deep understanding of the role of digital marketing is crucial in achieving successful marketing goals in an increasingly connected digital landscape.
Co-Authors - Kustini Achmad Abdi Syarifudin Aliffia Putri Pradani Alvina Marcelia Andre Yusuf Trisna Putra Anggraheny Sulistyana Annisa Ayu Salsabillah Annisa’ Laras Atie Ardi Maulana Efendi Aura Arindra Ramadhani Aurel Julanda Happy Pridya Ayu Rachmawati Ayundha Evanthi Azizah, Nurul Charity Serepina Sihotang Cholishah Anas Irhamma Dhani Ichsanuddin Nur Dhava Candra Ardiansyah Dika Prasetyo Dinda Mariana Eko Purwanto Erliyanti, Nove Kartika Estetia Adistsany Salwanisa Fajar Syaiful Akbar Fani Khoirotunnisa Farras Nafis Fadhila Ferdy Irwansyah Firmansyach Maulana Hariyono G. Oka Warmana Gagas Pandu Khrisna Heri Pratikto Herman Saputro I Bagus Rendy Brahmastra Indah Juliyanti Intan Sulistyowati Irfan Wahyu Jatmiko Isna Agustina Safira Khairunnisa Rosyadah Kiky Asmara Levy Mochammad Tsaqif Lintang Aji Arroziqi Marta Amanda Panjaitan Mentari Clara Dewanti Mila Kusuma Putri Muhadjir Anwar Muhadjir Anwar Muhammad Ahmi Husein Muhammad Ahmi Husein Muhammad Ahmi Husein Muhammad Nashir Hasan Muhammad Syafiqul Hamizan Mu’tasim Billah Nadela Difia Putri Nadhiya Hana Aushafina Nafisa Dean Putri Aqila Norizul Inayah Nurjanti Takarini Rachmalia Indah Anggraini Raden Roro Dwi Rizky P Rahman Amrullah Suwaidi Rahman Amrullah Suwaidi Rangga Kurnia Putra Ronnald Christanto Admanegara Salsabillah Akustika Savira Ditya Nafitri Siti Alya Noviani Siti Aminah Sulastri Irbayuni Taufikurrahman Taufikurrahman Taufikurrahman, M.Pd Tegar Satria Adi Tegar Satria Adi Tuhfatul Ahbab Venita Restu Al’Amin Vitria Dinata Laksono Wahyu Nurbayzura Wanda Prastiti Rizky Wahyudi Yuniningsih Yuniningsih Zeinnisa Inggit Raytasyah Zumrotul Fitriyah