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Journal : Jurnal Ilmiah Telaah Manajemen

ANALISIS PERBEDAAN HARAPAN DAN PERSEPSI KONSUMEN SERTA PENGARUHNYA TERHADAP NIAT BELI ULANG MEMBELI DI TPI REMBANG Utomo, Trisno; Rizal R, Alimuddin
Jurnal Ilmiah Telaah Manajemen Vol 2 No 1 (2005): Vol. 2 No. 1 2005
Publisher : Jurnal Ilmiah Telaah Manajemen

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Abstract

Research about service quality has been done many times, but research of  service   quality in forming ofrepurchasing intention from merchant of fish at place auction fish is still rare. There fore this research is aimed to test model modification told by Parasuraman et. Al(1998) and Lupioadi(2001) , that is by interacting five variable or dimension of service quality with repurchasing intension measurement of service quality use gap beetwen perceived service with expected service.This research was conducted in REmbang REgency with with Research object of Fiash Auction Place and its subject is merchan of fish. Data was applied in this research was 126 of 150 questioner spreading. Result of this research indicated that  there  are negative gap beetwen percived service with expected service.Base of the result of this research management of fish auction place require to improve performance of service quality. so that repurchasing intention from merchant of fish in fish auction place  can be defended or is even improved thus, managerial implication of this research have beeb tried to be compiled in comprehensive analysis matrix to be able to reference. 
PENGARUH CITRA LEMBAGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN KOMITMEN RELASIONAL DAN DAMPAKNYA PADA POSITIVE WORD OF MOUTH Kusumajaya, Robby Andika; Rivai, Alimuddin Rizal
Jurnal Ilmiah Telaah Manajemen Vol 14 No 2 (2017): VOL. 14 NO. 2 2017
Publisher : Jurnal Ilmiah Telaah Manajemen

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Abstract

This study was done to examine the influence of the institution image and service quality toward student's satisfaction and the its implication image on student relational commitment and the impacts to positive word of mouth. This study was done to STEKOM students in Semarang. The amaount of respondents were 131students. Samples were taken by purposive sampling technique based on criteria and consideration determined by researcher with software SPSS. V19. The result were ; 1. The institution image owned wholy accepted and gave positive impact to students. 2. The intense of service quality will influencepositively to a very high of students' satisfaction. 3. The high satisfaction was gained from service and institution image will influence positively to student relational commitment. 4. Relational commitment gave the close relationship among the students toward the institution was influenceful and created cooperation through positive word of mouth behaviour. Keywords: Institution Image, Service Quality, Satisfaction, Relational Commitment, Positive Word Of Mouth