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All Journal Jurnal Ilmiah Widya Sosiopolitika Interaksi : Jurnal Ilmu Komunikasi Jurnal The Messenger Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Humaniora Communicare : Journal of Communication Studies International Journal of Organizational Business Excellence (IJOBEX) Jurnal Visi Komunikasi Jurnal Komunikasi Indonesia
Bhernadetta Pravita Wahyuningtyas
Bina Nusantara University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Representasi Kekuatan, Kecerdasan, dan Cita Rasa Perempuan: Analisis Wacana pada Film “The Iron Lady” Bhernadetta Pravita Wahyuningtyas
Humaniora Vol. 5 No. 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.2978

Abstract

People’s perception about women describes how women tend to be labelized with various drawbacks. Futhermore, many films put women as appendages to satisfy the desire of seeing the physical polish only, without portraying positive side of a woman which actually represents her personal integrity. Nevertheless, the struggle of women to prove their existence is unstoppable, such as in “The Iron Lady” movie. The movie intends to persuade women that they need to pump out the power within them to boldly express their thoughts, come out from the mutedness and show their superiority, in smart ways, woman way. Besides, the movie shows some gender imbalances in Parliament and political life which are synonymous with patriarchal ideology. The movie also shows the struggle against the suppression and mutedness of women with the feminist existentialist concept. This study used critical paradigm with Roland Barthes’ semiotic discourse analysis. Research reveals how women represented in "The Iron Lady" and how symbols or values of women should be represented. Results show that women can actually defend themselves and even more after understanding the suppressions. Amid the crush and the dominance of parliamentary colleagues, Thatcher was able to align her position. Though overall ridiculed, doubted, and disbelieved her ability, she took the duty and responsibility as politician and stateswoman. Woman, who is able to oversee, maintain and nurture the country, even stronger, more resilient, and more manly than men. 
Spa as Arena of Career Woman Resistance to Patriarch Domination Bhernadetta Pravita Wahyuningtyas
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3110

Abstract

This study examines the career women who use the habit of treating the body through the routine of coming to spas, which aims to overcome the dominance of patriarchy. This study uses several concepts. First, muted group theory, which states that woman, is the one that silenced; so to overcome this condition, women should perform self-transformation. The transformation is aligned with the second concept, feminist existentialist, which defines the transformation as the change of a woman concept from Other to Self. The transformation can be achieved not only by working outside the domestic sphere, but also supported by a good appearance through a complete body treatment. Grooming habits acquired through socialization that derived in woman since their childhood. The socialization is about how women as a person who is considered weak by the world of patriarchal domination using the power of their beauty to master, subdue, and break the domination in her life. Then, with their good appearance, woman can express their existence in everything that they do from object become subject. Spa and the whole result of the activities contained in it then consciously become a way of resistance that being used by the career woman against the domination of patriarchy which overshadowing their lives. 
The Preservation of The Traditional Performing Arts’ Sacred Place Bhernadetta Pravita Wahyuningtyas
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3116

Abstract

This study explains the management of “Bharata” reputation, an Icon of classic, legendary, theatrical; traditional performing arts of Indonesia. Puppet has noble values in terms of moral education and philosophy of life; and “Bharata” becomes the "sacred" place for the preservation of the noble values of the puppet. “Bharata” is an institution that manages sustainable reputation and have to defend against the onslaught of competition from other institutions as a tourism destination. “Bharata” is a picture of a long journey and process of proving the majesty of traditional culture that owned by Indonesia. This study used post positivist paradigm. The nature of the study was descriptive and the selected approach was qualitative with in-depth interviews and observation for collecting data. Narrative analysis was used to analyze this study. The aim of this study has reviewed the reputation management of “Bharata” in its struggle of facing the globalization. The reputation management of “Bharata” is the results of coordination and socialization process within the institution; it is achieved through cooperation of each department by communication power. 
Marjinalisasi Perempuan Pertama Melalui Lagu: Suatu Analisis Wacana Kritis Terhadap Lagu “Jadikan Aku Yang Kedua” Endang Setiowati; Bhernadetta Pravita Wahyuningtyas
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3149

Abstract

During 2006 until 2007 there were plenty of songs that are lyrical about adultery or polygamy, in line also with the emergence of the phenomenon of polygamy and infidelity by some famous people ranging from businessmen, preachers, politicians, to academics. One of the most popular songs is a song titled “Jadikan Aku yang Kedua”. Surprisingly, although the title shows that this song legalized polygamy, the majority of listeners who request the song to be played in radio stations are women. The research reveals about the marginalization of women that is implicitly contained in a song lyrics. The research method used is critical discourse analysis with analytical techniques using the model of Norman Fairclough. This study uses substantive theoreticalframework such as hegemony, ideology, patriarchy, and feminism and the discourse analysis theory from Michael Foucault. The results showed that the Song is a discourse to marginalize women who occupy the first position, while for the second women or femme fatale, this song is empowering them. Song writer has the power to shape the ideology of consumer (listener) toward his patriarchal ideology. He wants to use his power to encourage the women to dare to become a femme fatale.
Monas sebagai Wajah Dewasa Kota Jakarta: Analisis Manajemen Reputasi dalam Pengelolaan Monas sebagai Ikon Negara Bhernadetta Pravita Wahyuningtyas
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3242

Abstract

Article explains the management of Monumen Nasional (Monas)’s reputation, an Icon of Jakarta as well as a symbol of Indonesia. The study used post positivist paradigm, the nature of the study was descriptive and the selected approach was qualitative. Data compilation was done by in-depth interviews and observation, narrative analysis was applied. The aim of this study was to review the management of reputation of MONAS in its golden age. It can be concluded that Monas as an iconic monument or a symbol of Indonesia is improving continuously, therefore the people could be proud of it. The reputation management of MONAS is the results of coordination and socialization process within the institution, because the reputation achieved through cooperation of each department, and could not be achieved without communication. 
Aroma sebagai Komunikasi Artifaktual Pencetus Emosi Cinta: Studi Olfactics pada Memory Recall Peristiwa Romantis Bhernadetta Pravita Wahyuningtyas
Humaniora Vol. 6 No. 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3300

Abstract

This study describes how scents can be a trigger for the memories about relationships. Scents inhaled do not only awaken a person's thoughts and feelings about the beautiful and fun memories in the past, but can trigger emotions also, especially the emotion of love ending up in miserable way, without power to strengthen it. Change is constant, as well as scent, its existence can always be a trigger of the emotional memories of love that is still tethered. Scents send specific messages of communication. They are associated with attraction and often trigger emotional romantic feelings. What can be triggered by scent or what sort of emotions that can be caused by a particular scent really depends on the experience, memories, and, to some extent, cultural background because every culture has various mapping on scent. Scent is closely linked to perception. In communications, scent is classified as artifactual communication or nonverbal communication. Olfactics or olfactory communication, or the study of scent is very important in a variety of communication situations. Olfactics in communications is to attract people's attention, to complement the flavors and tastes, to recall the events of emotional situations, and to form an image of one self and identity. Scents specifically trigger the memories of romantic feelings and affect a person’s feelings. This study analyzed the love relationships experienced by informants who have had romantic relationship for at least one year. The paradigm used in this study is positivism, with descriptive qualitative approach. Data collection techniques are in-depth interview and observation. 
Stereotip Gender dan Dominasi Kapitalis dalam Iklan Televisi suatu Analisis Wacana Kritis Terhadap Iklan Televisi Citra Korporasi Gudang Garam di Bulan Ramadhan Bhernadetta Pravita Wahyuningtyas; Endang Setiowati
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3440

Abstract

Advertising has many purposes including the formation of consciousness, creating the image of the product or brand, forming positive associations and encouraging consumer behavior. Basically, the purpose of advertising is to achieve economic hegemony of the producers of goods or service advertised. Ads are increasingly being used for the benefit of the capitalists. Corporate advertising researchers usually discuss the effects of advertising on the form of company image only. But this research is not going to reveal about the image of a company that advertised, but about the creator ideology behind the creation of a corporate Advertising. The corporate Ads examined in this study is a series of Gudang Garam corporate advertisement which consists of two ads that aired on television every Ramadan. The research method used is French critical discourse analysis and analytical method of Sara Mill. This study uses substantive theoretical framework such as hegemony, ideology, patriarchy, and Marxist feminism and the discourse analysis theory from Michael Foucault and semiotic theory of Roland Barthes. The results of this  study showed that the ideology of the ad creator which is very patriarchal makes the text of the Gudang Garam corporate ads aired on all television stations every Ramadan, was laden with the existence of gender stereotypes. 
Negotiating the Cultural Values in Indonesian Mixed Nationality Marriage toward Society 5.0 Ulani Yunus; Bhernadetta Pravita Wahyuningtyas; Lea Simek
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.623

Abstract

Indonesia has become integrated into the global economy. As a result, many expatriates are employed in Indonesia and married Indonesian women.  This research aims to find out how is cross-cultural communication among members of PERCA (intermarriage community) toward society 5.0. The methodology of this research is descriptive qualitative based on interviews with primary sources, literature and observation and analysis based on the existing concept. This research was conducted by comparing it with previous studies conducted in other countries. The results of this research show there are diverse languages and cultures, including those of Java, Bali, and Padang used in intermarriage. This research concluded that families use both English and Indonesia language in daily activities, these women accept their fate to marry foreign men on condition that they follow their wives’ religion, although in practice the husbands are not supposed to run with obedience as her. Children are educated according to their mother's religion and study in an international school with the ultimate goal of studying and working abroad such as in the United States or their father’s country of origin.
KEEPING HARMONY OF INDONESIAN-JAPANESE INTERCULTURAL MARRIAGE INTERACTIONS Ulani Yunus; Joice Yulinda Luke; Bhernadetta Pravita Wahyuningtyas; Gayes Mahestu; Yuni Ayu
International Journal of Organizational Business Excellence Vol. 1 No. 1 (2018): June 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v1i1.7159

Abstract

The purpose of this study is to explain how intercultural families interact in maintaining harmony within the family, especially the interaction between Indonesian Moms and Japanese Fathers. The method used in this study is qualitative with primary sources through in-depth interviews.Data analysis is done by reducing the data that has been obtained from the interviews, compared with the concept of intercultural communication and acculturation. The data is validated with secondary data that is the result of previous research. The results obtained show that the couple of Indonesian wives and Japanese husbands keep each other harmony interaction by choosing the appropriate language situation required. They use everyday language are: English, Japanese and Indonesian. The dominant language is the language in where they live. This result shows that they are showing respect for each other. The use of the chosen language as an effort to adapt to the culture in where they live includes also invited their children to always appreciate the cultureof their fathers and mothers equally in influence. So the three behavioral barriers do not occur as a priori, prejudice and authority that one against the other. There is a trust between them. Acculturation in this family is seen as a cultural enrichment,cultural differences do not create barriers to family interaction and with the environment. Father and Mother bequeathed culture to their children in a balanced and without dominance, there is balance in power.
DINAMIKA INTERAKSI MELALUI KARAKTER MINDFUL COMMUNICATION DALAM MENGATASI GEGAR BUDAYA PADA MAHASISWA DI JAKARTA Bhernadetta Pravita Wahyuningtyas
Jurnal Visi Komunikasi Vol 15, No 1 (2016): May 2016
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.467 KB) | DOI: 10.22441/visikom.v15i1.1683

Abstract

This study describes how mindful communication characters in the students that lead them in the process of adaptation of cultural shocks that arise due to interaction in educational institutions in their places of study, especially in academic life. Mindful communication character is one of the important character which ideally belongs to every individual because this character focuses on maximum communication behavior such as sympathy and empathy. This character is minimal irritation so that new environments and different cultures do not make individuals traumatized to establish communication with their environment. New environments with different cultures will stimulate anxiety and whack students' feelings, resulting in an adaptation background. This research is constructivist paradigm and is descriptive with qualitative approach, research method used is phenomenology. Someone who has a mindful communication character that is minimal has the potential to experience communication difficulties and irritate the feelings of others, even hurt the general social environment. Cultural shocks can be minimized and even overcome through one's willingness to interact with humility when seeking information about the environment to be lived. Penelitian ini memaparkan tentang bagaimana karakter mindful communication pada para mahasiswa yang menuntun mereka dalam proses adaptasi atas gegar budaya yang muncul akibat interaksi di institusi pendidikan di tempat mereka belajar, khususnya dalam kehidupan akademis. Karakter mindful communication merupakan salah satu karakter penting yang idealnya dimiliki oleh setiap individu karena karakter ini menitikberatkan pada perilaku komunikasi yang maksimum seperti simpati dan empati. Karakter ini minim iritasi sehingga lingkungan baru dan budaya yang berbeda tidak membuat individu menjadi trauma untuk menjalin komunikasi dengan lingkungannya. Lingkungan baru dengan budaya yang berbeda akan menstimulasi kecemasan dan mendera perasaan mahasiswa, sehingga melatar belakangi adaptasi. Penelitian ini berparadigma konstruktivis dan bersifat deskriptif dengan pendekatan kualitatif, metode penelitian yang digunakan adalah fenomenologi. Seseorang yang memiliki karakter mindful communication yang minim berpotensi untuk mengalami kesulitan komunikasi dan mengiritasi perasaan orang lain, bahkan juga menyakiti lingkungan sosialnya secara umum. Gegar budaya dapat diminimalisir bahkan diatasi melalui kemauan seseorang untuk berinteraksi sepenuh kerendahan hati ketika mencari informasi tentang lingkungan yang akan dihidupi.
Co-Authors Donna Asteria Endang Setiowati Gayes Mahestu Joice Yulinda Luke Lea Simek Setiowati, Endang setiowati, endang Sumbogo, Tri Adi Sunarto Sunarto Willyarto, Mario Nugroho Yuni Ayu Yunus, Ulani Zulqarnain, Wajid