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All Journal Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Share : Journal of Service Learning Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Avant Garde COMMICAST
Christina Rochayanti
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : COMMICAST

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Digital branding communication model for the Yogyakarta "JIH" Hospital managed by the digital creative agency, Kotakmedia Indonesia Nur Aswad, Iqbal; Prayudi, Prayudi; Rochayanti, Christina
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8592

Abstract

Marketing communication has progressed quite rapidly; many changes have also occurred in the business industry, including the marketing communication model. In today's all-digital era, digital marketing communications, in this case digital branding, are increasingly being used in promotional activities. One of the most sought-after services in today's digital era is a digital agency. This study analyzes the digital branding communication model on social media at the Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The purpose of this research is to describe the communication model and management of digital branding on the social media of Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The research method used is descriptive qualitative with a case study approach. The results of this study indicate that the digital branding communication model for the Yogyakarta "JIH" Hospital, managed by the digital creative agency Kotakmedia Indonesia is effective and has a positive impact on expanding the audience and increasing the company's brand image. As well as successfully obtaining plenary-level hospital accreditation. However, there are several shortcomings that can still be improved, namely, the uneven management of social media. According to social media researchers, attention must be evenly distributed, not only focusing on Instagram but also paying more attention to other social media, namely Facebook, Twitter, and YouTube.
Regional Bank customer relationship management model through Public Relations functions : (Case study at Regional Development Bank, Special Region of Yogyakarta) Sri Wahyuningsih, Yuni; Rochayanti, Christina; Lestari, Puji
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.10004

Abstract

The banking industry, in practice, was established as the community's economic foundation that provides financial services expected to restore and enhance national and regional economic growth. Bank BPD DIY has a strategic role as a government partner and a motor accelerator of regional development in the Special Region of Yogyakarta. State civil apparatus (ASN) DIY is required to use Bank BPD DIY; it is necessary for customer relationship management (customer). This study aimed to find a model of customer relationship management of regional banks through public relations functions. This research uses a descriptive qualitative approach with a case study method. The results of this study indicate that the customer relationship management model at Bank BPD DIY is carried out through three aspects. The first is to provide excellent service (excellent service), which is implemented by implementing the main values of Bank BPD DIY, namely respect, accuracy, modernity, trust, and reliability (friendly), providing funds and credit services, mobile banking, and customer service, and call center. Second, build customer satisfaction and loyalty through programs that provide promos, giveaways, sweepstakes, birthday greetings, and Corporate Social Responsibility. Third, develop good relationships with consumers through the use of social media such as Facebook, Instagram, Twitter, and WhatsApp broadcasts, organizing events, as well as providing sponsorship assistance in the form of products and cash.
Co-Authors AYN Warsiki Ayu Ardhanariswari, Kartika Basuki Agus Suparno Brigita Luna Anggia Putri Brigita Luna Anggia Putri Chory Puspitasari Damas Rambatian Rakanda Dyah Rachmawaty Dyah Rachmawaty Utami Edwi Arief Sosiawan eka ermita aksan Elly Triana Eny Endah Pujiastuti Evariana BR Brahmana Gladi Dwinta Kusuma Hanif Suryo Nugroho Ida Wiendijarti Iqbal Nur Aswad Isbandi Isbandi Isbandi Isbandi Isbandi Sutrisno Kurnia Arofah Lukman Prayoga M. Edy Susilo Mario Yohanes Paulus Riberu Maya Dwi Astuti Meilyna Diah Anggrahini Muhammad Edy Susilo Muhammad Zulvikar Pahlevi Nurlette Nia Arniawati Panji Dwi Ashriyanto Prayudi Prayudi Prayudi Prayudi PUJI LESTARI Puji Lestari Renhat Bonxy Reny Triwardani Reny Triwardani Rosalia Indriyati Saptatiningsih Senja Yustitia, Senja Setiya Hertanti Oktayusita Sigit Tri Pambudi Sigit Tri Pambudi Sri Wahyuningsih, Yuni Stefani Dervin Jano Subhan Afifi Susilastuti Dwi Nugraha Jati Tifani Octavia Leksono Winda Zanuanita Dhewi Wipti Aga Pramasepta Zia El Muttaqin Zuraida Henny