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All Journal E-JRM Filogeni: Jurnal Mahasiswa Biologi Jurnal Pengabdian Masyarakat Indonesia Sejahtera Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Gilang Romadhon
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health

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Journal : E-JRM

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Pengaruh Literasi Pemasaran, Sertifikasi Halal Self Declare Terhadap Keberhasilan Usaha Mikro Kecil Menengah Melalui Entepreneur Knowledge Romadhon, Gilang; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of marketing literacy, self declare halal certification on the success of MSMEs through entrepreneur. The population of this study were culinary subsector MSMEs in Malang City with a sample of 80 respondents. This research uses quantitative methods with Smart Partial Least Square path analysis techniques, analyzed using the SmartPLS version 4.0 application. The results of this study indicate that: (1) marketing literacy has no effect on business success, (2) marketing literacy affects entrepreneur knowledge, (3) self declare halal certification affects business success, (4) self declare halal certification has no effect on entrepreneur knowledge, (5) entrepreneur knowledge has no effect on business success, (6) entrepreneur knowledge is not proven to mediate the effect of marketing literacy on business success, and (7) entrepreneur knowledge is not proven to mediate the effect of self declare halal certification on business success. Keywords: Marketing Literacy; Self Declare Halal Certification; Entepreneur Knowledge; Business Success; MSMEs
Co-Authors Alim Citra Aria Bima Anardani, Sri Ardani, Aliefia Miftakhul Ariel, Maulana Habib Putra Dhiyaulhaq, Khaizuran Maziz Edelweis, Dinda Shafa Adzania Jeni Susyanti Junaedi, Abdus Salam Latjuba Sofyana STT Muh Nur Luthfi Azis Puguh Jayadi Putri Wahyuningtyas, Putri Salma, Kholidiyah Sindy Saputri, Wahyu Dwi Saraswati, Ety Simanjutak, Sania Sintasari, Riski