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All Journal JURNAL SAINS PEMASARAN INDONESIA E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen Kompeten Cakrawala Repositori Imwi Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business MBA Journal – Management, Business Administration, and Accounting Journal
Mochamad Afrizal Maulana
Universitas Sains Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus di Food Court Mall Karawang Central Plaza) Raditio Wratsongko, Raden; Maulana, Mochamad Afrizal
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2013

Abstract

This study aims to determine and analyze the influence of Service Quality and Price on Consumer Satisfaction. The research method is quantitative using secondary data. The population used is a case study at the Karawang Central Plaza Mall Food Court. The sampling technique used was purposive sampling, with a sample of 106 respondents. Based on statistical analysis methods, the indicators in this study are valid and reliable, the data are normally distributed, there is no multicollinearity, and there is no heteroscedasticity. The results and discussion indicate that Service Quality has a significant effect on Consumer Satisfaction, and Price has a significant effect on Consumer Satisfaction. Simultaneously, Service Quality and Price influence Consumer Satisfaction. Keywords: Service Quality, Price, Consumer Satisfaction
Pengaruh Sales Promotion Girl Dan Brand Awareness Terhadap Minat Beli Produk Supersol Di Yogya Kapatihan Bandung Khofifah Rizky Arianti; Mochamad Afrizal Maulana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8961

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan produk pembersih lantai yang menuntut perusahaan untuk meningkatkan strategi promosi dan kesadaran merek guna mendorong minat beli konsumen. Tujuan penelitian ini adalah untuk mengetahui pengaruh Sales Promotion Girl dan Brand Awareness terhadap Minat Beli produk Supersol di Yogya Kepatihan Bandung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode deskriptif dan asosiatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 responden yang pernah berinteraksi dengan SPG produk Supersol. Data dianalisis menggunakan regresi linear berganda dengan didukung uji validitas, reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Sales Promotion Girl dan Brand Awareness berpengaruh positif dan signifikan terhadap Minat Beli, baik secara parsial maupun simultan.Hasil penelitian menunjukkan bahwa Sales Promotion Girl dan Brand Awareness berpengaruh positif dan signifikan terhadap Minat Beli, baik secara parsial maupun simultan. Brand Awareness memiliki pengaruh yang lebih dominan dibandingkan Sales Promotion Girl. Nilai koefisien determinasi sebesar 0,512 menunjukkan bahwa kedua variabel mampu menjelaskan 51,2% variasi Minat Beli, sedangkan sisanya dipengaruhi faktor lain di luar penelitian. Implikasi penelitian ini menunjukkan bahwa peningkatan kualitas interaksi Sales Promotion Girl serta penguatan kesadaran merek dapat menjadi strategi efektif dalam meningkatkan minat beli konsumen terhadap produk Supersol.  
Green Marketing Strategies for Sustainable Upcycling MSMEs in Bekasi Regency Mulfi Sandi Yuda; Mochamad Afrizal Maulana; Yoki Muchsam; Galih Raspati
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 2 (2026): International Journal of Multidisciplinary Sciences and Arts, Article April 202
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i2.8386

Abstract

The implementation of green marketing practices is a strategic necessity for Micro, Small, and Medium Enterprises (MSMEs) in facing the transition to a green economy as directed in the 2025–2029 National Medium-Term Development Plan (RPJMN). This transformation requires MSMEs to adapt through environmentally friendly product innovation, resource efficiency, and compliance with sustainability standards increasingly expected by modern consumers. However, conditions in Bekasi Regency show that most MSMEs based on industrial waste upcycling do not yet have a structured green marketing strategy and are unable to integrate sustainability principles into their business models. This challenge is exacerbated by low business understanding of green consumer behavior, minimal use of social media as a means of sustainability communication, and the lack of strategic guidelines tailored to local characteristics. This study aims to develop and validate a Green Marketing Strategy Model capable of optimizing the business sustainability of MSMEs in economic, social, and environmental dimensions. The research employed a qualitative approach using the Delphi Method involving academics, green MSME practitioners, local government, and environmental organizations. The Delphi process was conducted through several rounds to reach consensus regarding green marketing indicators and sustainability strategy priorities. The results produced a strategic model consisting of green marketing components, triple bottom line-based sustainability indicators, and digital marketing communication strategies relevant to local consumer characteristics. The study also provides practical recommendations for strengthening sustainable MSME development in Bekasi Regency and contributes theoretically to sustainability marketing practices in industrial waste upcycling businesses.
Co-Authors , Galih Respati Agisna Tri Munandar Akbar, Tri Sanatha Wahyu Angelita, Kezia Bila, Neng Mutiara Salsabila Ce Gunawan Feni Desvianda Galih Raspati Hamidah, Neng Siti Hasya Nindi Fadillah Heryani Kusuma Istikomah Istikomah Khofifah Rizky Arianti Kirana Widyadhana Rachman Mariati Tirta Wiyata Melany Kharisma Khalilulloh Muchsam, Yoki Mulfi Sandi Yuda Purnamasari, Lathiyfah Shanti Raditio Wratsongko, Raden Ruswandi, Irwan Selia Srimukti, Adesty Suci Kirani Putri Susilawati, Susilawati Yuningsih, Yuyun Yuniati Zahra, Zalfa Alifah