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All Journal JURNAL SAINS PEMASARAN INDONESIA E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen Kompeten Cakrawala Repositori Imwi Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Manajemen dan Bisnis International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business MBA Journal – Management, Business Administration, and Accounting Journal
Mochamad Afrizal Maulana
Universitas Sains Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran E-HRM dalam Meningkatkan Praktik Green HRM: Studi tentang Kinerja Organisasi Berkelanjutan di Era Digital Yoki Muchsam; Galih Respati; Mulfi Sandi Yuda; Mochamad Afrizal Maulana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2602

Abstract

Digital transformation and sustainability demands are driving the need for the integration of E-HRM and Green HRM to achieve sustainable organizational performance. This integration serves as a solution to the challenges of resource efficiency, carbon footprint reduction, and enhanced employee engagement in the digital era. This research aims to analyse the role of E-HRM in enhancing Green HRM practices and its impact on sustainable organizational performance. The research methodology employs a Systematic Literature Review (SLR), utilising the Scopus database, with selection based on inclusion-exclusion criteria, data extraction, and thematic analysis of selected journals. The anticipated impact of E-HRM is its support for Green HRM through the digitalization of HR processes that reduce resource usage, the establishment of digital platforms for environmental awareness, and data-driven impact measurement. The integration of both significantly enhances sustainable performance across three dimensions: environmental (a 20-30% reduction in carbon footprint), economic (15-25% cost savings), and social (30-40% increase in employee engagement). Key implementation factors include technological readiness, management commitment, and alignment with ESG strategies. This research contributes a conceptual framework for the integration of E-HRM and Green HRM, along with practical recommendations for achieving sustainable competitive advantage in the digital age.
Pengaruh Reputasi Merek dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Miss U Project Wedding Planner Sukabumi Mela Suranti; Mochamad Afrizal Maulana
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.7168

Abstract

  The Indonesian wedding planning industry is growing rapidly, but Miss U Project Wedding Planner Sukabumi experienced a decline in customer numbers from 2021 to 2024, which raises questions about the extent to which brand reputation and service quality influence customer satisfaction. The research method used a quantitative approach with an associative design, involving the entire population of 74 respondents through a questionnaire that was tested for validity and reliability, then analyzed using multiple linear regression using SPSS 31. The results showed that 1) Brand reputation does not have a significant effect on customer satisfaction. 2) Service quality has a positive and significant effect on customer satisfaction. 3) Simultaneously, brand reputation and service quality significantly influence customer satisfaction at Miss U Project. These findings highlight that service quality is the primary factor in building customer satisfaction, while brand reputation is not a decisive factor in this context. This research contributes theoretically to the development of service marketing studies and provides practical implications for Miss U.
Co-Authors Agisna Tri Munandar Akbar, Tri Sanatha Wahyu Angelita, Kezia Ce Gunawan Feni Desvianda Galih Raspati Galih Respati Hasya Nindi Fadillah Heryani Kusuma Irwan Ruswandi Khofifah Rizky Arianti Kirana Widyadhana Rachman Mariati Tirta Wiyata Mela Suranti Melany Kharisma Khalilulloh Muchsam, Yoki Mulfi Sandi Yuda Neng Mutiara Salsabila Bila Neng Siti Hamidah Purnamasari, Lathiyfah Shanti Raden Raditio Wratsongko Selia Srimukti, Adesty Suci Kirani Putri Zahra, Zalfa Alifah