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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business OPSI Journal of Indonesian Economy and Business MABIS: Manajemen dan Bisnis The South East Asian Journal of Management
Rokhima Rostiani
Universitas Gadjah Mada
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Enhancing Cross-Cultural Training Efficacy on Expatriate Adjustment through Emotional Intelligence and Social Capital Susanto, Ely; Rostiani, Rokhima
Gadjah Mada International Journal of Business Vol 14, No 2 (2012): May - August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.307 KB)

Abstract

Cross cultural training is widely believed to make a positive contribution to expatriate adjustment. In practice, however, it is very costly and sometimes ineffective for expatriates. Therefore, there is a growing importance placed on increasing the cost effectiveness or enhancing the efficacy of crosscultural training by functioning individual expatriate’s social capital and emotional intelligence as moderating variables towards expatriate’s adjustment and performance. To do so we blend ideas drawn from social capital theory and emotional intelligence to develop the structure that underlies the logic of this paper. Thus, this paper uses social capital and emotional intelligence theories to enrich extant literature on expatriate adjustment
UNDERSTANDING SOCIAL ENTERPRISES IN INDONESIA: Budiarto, Teguh; Purnomo, Boyke R.; Rostiani, Rokhima; Paramita, Widya; Audita, Handini; Virgosita, Risa
Journal of Indonesian Economy and Business Vol 29, No 2 (2014): May
Publisher : Journal of Indonesian Economy and Business

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Abstract

Entrepreneurship has been one of the biggest growth topics in the past decades. Someentrepreneurs engage in socially active activities that are strongly embedded in their entrepreneurialactivities and are known as social entrepreneurship. This research maps the presence ofsocial enterprises in Indonesia by investigating the personal and organizational contexts of thesocial entrepreneurs. Qualitative research was conducted by engaging in in-depth interviewswith 8 social enterprises in Indonesia. The findings of this research result in a unique andinteresting map of the presence of the social entrepreneurs that contributes significantly to theextant literatures of social entrepreneurship.* We would like to thank the anonymous reviewer andparticipants in the APCBSS 2014 Conference for theinsightful discussions, comments and advice for thispaper.Keywords: Social entrepreneurship, small and medium enterprise, entrepreneurship, strategy
THE IMPACTS OF COUNTRY-OF-ORIGIN, PRODUCT INVOLVEMENT, AND PRODUCT FAMILIARITY ON PRODUCT EVALUATION Nugroho, Sahid Susilo; Rostiani, Rokhima; Gitosudarmo, Indriyo
Journal of Indonesian Economy and Business Vol 29, No 2 (2014): May
Publisher : Journal of Indonesian Economy and Business

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Abstract

One of the most interesting phenomena in global business is the existence of a product’scountry-of-origin (COO). COO as an informational cue has been proven to affect consumer’spurchasing decisions in terms of their perception towards the product’s attributes as well astheir overall evaluation of the product. The objective of this study is to investigate the impacts ofcountry-of-origin on product evaluation in the Indonesian market by considering consumers’product familiarity and consumers’ product involvement. Consumers’ perception of theproduct’s country-of-origin is assumed to have a significant influence on consumers’ considerationsin evaluating the product prior to purchase. This impact is supposedly moderated by theextent that consumers are familiar with the product’s attributes and to what extent the productis important and interesting to them. A survey design was employed to test the proposedlinkages among the variables.The target population of the survey was Indonesian consumers of imported products. Thesample unit is the person who has experience in buying or consuming foreign products. Thesample of 307 persons was drawn from Yogyakarta. This study examined televisions torepresent a high involvement product. The country stimuli are Korea and Indonesia . The studyapplied the regression analyses and hierarchical moderated regression to test the proposedhypotheses. The study found that: (1) Indonesian consumers associate positively a product’scountry-of-origin with their decision in evaluating the product for both Indonesian and Koreanproducts, (2) Indonesian consumers consider the level of economic development of the countryof-origin in evaluating the product, in which the effect of the country-of-origin is stronger for aKorean product than an Indonesian product, (3) Indonesian consumers with different levels ofproduct familiarity do not evaluate a product differently for both Indonesian and Koreanproducts, (4) Indonesian consumers with different levels of product involvement evaluate aKorean product differently.Keywords: country-of-origin, product evaluation, Korea, TV Product
INTENSI KEWIRAUSAHAAN MAHASISWA: STUDI PERBANDINGAN ANTARA INDONESIA, JEPANG DAN NORWEGIA Indarti, Nurul; Rostiani, Rokhima
Journal of Indonesian Economy and Business Vol 23, No 4 (2008): October
Publisher : Journal of Indonesian Economy and Business

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Abstract

Survey towards 332 students from three different universities in three different countries (Indonesia, Japan and Norway) shows that entrepreneurial intentions among the students and the influencing factors differs across countries. The main objective is to compare the impact of different economic and cultural contexts. Results reveals that selfefficacy influence entrepreneurial intention among Indonesian and Norwegian students.Instrumental readiness and working experience become key factors that influence entrepreneurial intention among Norwegian students. Educational background becomes akey factor that influence entrepreneurial intention among Indonesian students, in the opposite direction. Need for achievement, age and gender have no statistically significant impact. However, they only explain 28.2 percent, 14.2 percent, and 24.8 percent (R2) of the total variance of the entrepreneurial intention for Indonesia, Japan and Norway respectively. This study is expected to be inputs for universities, government institutions, and policy makers so that can stimulate and encourage entrepreneurship spirit.Keywords: entrepreneur intention, needs for achievement, self efficacy, instrumental readiness
Trusting Online Reviews Enhances Intention to Book Online: The Perks of Seeking Information? Zahidah, Shafira Rahma; Rostiani, Rokhima
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.10831

Abstract

Research aims: This study aims to analyze factors affecting consumer intention to book hotels from social media and online travel agencies. Specifically, we examine the direct effects of social media usage and electronic word of mouth (e-WoM) and the indirect effect through the mediation of trust in booking intention.Design/Methodology/Approach: Purposively sampled respondents resulted in 409 responses that met the predefined criteria: aged 18-34, active on their social media accounts, and had accessed online booking sites. Regression with mediating analysis was conducted on valid data.Research findings: Analysis results showed that social media usage and e-WoM had a direct, positive, and significant impact on booking intention. It has also proven to have an indirect effect on consumer booking intention mediated by trust. Social media usage and e-WoM directly affected booking intention and had higher valence when mediated by trust.Theoretical contribution/Originality: Information on social media positively influenced consumer purchase intention on online hotel booking due to its completeness. Further, this study is among the few that applied the e-WOM concept to the hospitality sector.Practitioner/Policy implication: The implication for managers is to improve the online booking management system by increasing promptness in response to reviews, especially the negatives.Research limitation/Implication: This study focused on consumers who have social media accounts and accessed online hotel booking sites, limiting its generalizability.
How does gift with purchase influence your satisfaction in online buying? Ami Luki Andrian; Rokhima Rostiani
Jurnal Siasat Bisnis Vol 25, No 2 (2021)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol25.iss2.art8

Abstract

Purpose – This study tries to examine the effectiveness of gift with purchase when utilized in a social media platform, measured through several variables: perceived usefulness, perceived quality, perceived ingenuity, and perceived cost. We believe that gift with purchase evoke a sense of surprise that leads individual to feel happier thus connects the effectiveness with happiness that subsequently influence individual loyalty.Design/methodology/approach – An online survey was conducted on 207 users of social media platforms for at least six months and received free gift with purchase.Findings – Perceived usefulness and perceived quality significantly influence happiness towards gifts with purchases. Perceived usefulness and perceived quality served as two important predictors for happiness. When consumers perceived they receive more values and benefits and good quality of the gift, their happiness will be significantly higher. Further, this study showed that happiness is a significant predictor for purchase satisfaction. When consumers are happy with their purchase, they report a higher satisfaction level on their buying decision and a particular seller's social media choice.Research limitations/implications – Results of this study have limited generalization due to sample’s characteristics. Further, this study did not differentiate between type of products such as hedonic or utilitarian that might influence how gift with purchase is perceived.Practical implications – This study provides insight into sellers participating in online shopping through social media to improve promotion strategy. Managers needs to show the information regarding usefulness and quality of free gift with purchase to their customers, thus showcasing the serious effort to keep consumer happy and satisfied.Originality/value – The inclusion of happiness variable is scant in research that tries to investigate the effect of gift with purchase and satisfaction. Although rare, happiness is closely related to gift with purchase that are free of charge and thus provide fresh insight on how satisfaction is created.
PURCHASE OF FAST-FASHION BY YOUNGER CONSUMERS IN INDONESIA: DO WE LIKE IT OR DO WE HAVE TO LIKE IT? Rokhima Rostiani; Jessica Kuron
Journal of Indonesian Economy and Business (JIEB) Vol 34, No 3 (2019): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.50554

Abstract

Introduction/Main Objectives: Fast-fashion has been contributing to growth in the fashion industry globally by shortening its life cycle and transforming the behavior of companies as well as younger consumers. Background Problems: Younger consumers are generally motivated to purchase products, especially those considered to be image-enhancing, not only externally (e.g. subjective norms and behavioral control) but also internally (e.g. intention to look good, positive attitude), yet it is unclear which motivation is the more dominant one. Novelty: This study combines two concepts, namely the theory of planned behavior that explains how internal and external motivation shapes younger consumers’ purchasing behavior, and vanity as the internal motivation that drives them to purchase fast-fashion. Research Methods: This study was conducted through an online survey of young consumers, who are active on social media, for data collection, resulting in 336 valid responses; the data were analyzed with structural equation modeling. Findings/Results: It was found that attitude was the most important determinant of the purchase intention, followed by physical vanity, the subjective norm, and perceived behavioral control. Further, perceived behavioral control also has a significant positive relationship with purchasing behavior. Conclusion: Younger consumers are more affected by their intrinsic motivation to consume fast-fashion compared to the extrinsic motivation from society. This information is useful for marketers to improve their communication strategies by emphasizing individual values that may shape positive attitudes, such as quality and comfort.
Effect of relationship quality on loyalty: the moderating role of personality traits among young fashion retail customer in Indonesia Assad Diari Harumy; Rokhima Rostiani
Journal of Management and Business Vol 20, No 1 (2021): MARCH 2021
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v20i1.505

Abstract

This research aims to analyze the effect of relationship quality on a fashion retail store customer's loyalty in Indonesia. We further investigate the moderating role of personality traits (innovativeness, variety seeking, and relationship proneness) on the relationship between relationship quality and loyalty. An online survey utilizing a questionnaire was conducted, purposively sampled to potential respondents resulting in 1.341 valid responses. All valid data were analyzed with structural equation modelling, including the moderating effect. The findings showed that relationship quality positively affects loyalty while only the innovativeness trait moderates the relationship between relationship quality and loyalty. This research suggests that fashion retail stores should increase the relationship quality with their customer by developing customer service with an excellent standard service procedure, conducting email and social media marketing, and creating a loyalty program that emphasizes the functional benefit. Further, innovation in terms of product is also vital to maintain the fashion retail store's loyalty.
MINAT BERWIRAUSAHA MAHASISWA INDONESIA DAN CINA Tur Nastiti; Nurul Indarti; Rokhima Rostiani
Journal of Management and Business Vol 9, No 2 (2010): SEPTEMBER 2010
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.598 KB) | DOI: 10.24123/jmb.v9i2.164

Abstract

Entrepreneurial intention, defined as a process of information-searching which can be used to achieve a new venture, has been intensively discussed as a contributed factor for those who intended to create a business. This study was purposed to explore predictors of entrepreneurial intention among Indonesian and Chinese students. We quantitavely integrated 241 students that have been used to investigated the relationship of the personality and environmental factors with entrepreneurial intention. As hypothesized, multiple regresson analysis and independent-sample t-test revealed the differences of entrepreneurial intention’s predictors among both countries. Chinese students were mostly affected by need for achievement, locus of control, self-efficacy, and instrumental readiness, while Indonesian students by self-efficacy. Implications toward university and government were discussed.
Underlying Factors of Entrepreneurial Intentions among Asian Students Indarti, Nurul; Rostiani, Rokhima; Nastiti, Tur
The South East Asian Journal of Management Vol. 4, No. 2
Publisher : UI Scholars Hub

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Abstract

A survey among 650 undergraduate students in Asian countries, including Indonesia, Japan, South Korea, Taiwan, and Thailand, showed that student's entrepreneurial intentions and the determining factors varied from country to country. Generally, self-efficacy, environmental factors, age, and gender were found to have significant impact on entrepreneurial intentions among Asian students. However, the model could only explain 25.5% total variance of entrepreneurial intentions. it is expected that results of this research can give insights for government and universities to formulate policies and programs to cultivate entrepreneurial spirit among students.
Co-Authors Ami Luki Andrian Assad Diari Harumy Boyke R. Purnomo Dewi, Vira Laksita Handini Audita Harefa, Wira Dranata Hilya Mudrika Arini Indriyo Gitosudarmo Jessica Kuron Mulyani Sunarharum , Tri Nastiti, Tur Nurul Indarti Risa Virgosita Rivadeneira , Lucía Rr. Tur Nastiti Sabirin Matsjeh Sahid Susilo Nugroho Teguh Budiarto Widya Paramita Yun Prihantina Mulyani Zahidah, Shafira Rahma