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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business OPSI Journal of Indonesian Economy and Business MABIS: Manajemen dan Bisnis The South East Asian Journal of Management
Rokhima Rostiani
Universitas Gadjah Mada
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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An opportunity identification framework based on Topic Modeling and Sentiment Analysis for muslim-friendly hotels using textual reviews Mulyani, Yun Prihantina; Arini, Hilya Mudrika; Dewi, Vira Laksita; Rostiani, Rokhima; Sunarharum, Tri Mulyani; Harefa, Wira Dranata; Rivadeneira , Lucía
OPSI Vol 18 No 1 (2025): OPSI - June 2025
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Industri UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/opsi.v18i1.14786

Abstract

Muslim-friendly hotels still lack consensus on operational standards. The operational standards have been extensively studied theoretically and empirically. However, the previous methods show some drawbacks, such as the credibility of the respondent's answers, bias, subjectivity, and small samples. Customer textual reviews have recently attracted to be utilized to capture the dynamics of customer needs. This present study introduces a framework based on topic modeling, sentiment analysis, and a modified opportunity algorithm applicable to textual data. The framework can be used to identify customer needs, and direction for product or service improvement in which competitors are taken into account. This present study utilized Tripadvisor data. Seventeen Islamic attributes have been identified from textual reviews. The framework has been applied to formulate a service improvement strategy for hotels in Moslem-dominated countries.
Co-Authors Ami Luki Andrian Assad Diari Harumy Boyke R. Purnomo Dewi, Vira Laksita Handini Audita Harefa, Wira Dranata Hilya Mudrika Arini Indriyo Gitosudarmo Jessica Kuron Mulyani Sunarharum , Tri Nastiti, Tur Nurul Indarti Risa Virgosita Rivadeneira , Lucía Rr. Tur Nastiti Sabirin Matsjeh Sahid Susilo Nugroho Teguh Budiarto Widya Paramita Yun Prihantina Mulyani Zahidah, Shafira Rahma