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All Journal IJBE (Integrated Journal of Business and Economics) SEIKO : Journal of Management & Business Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Manajemen Dirgantara Equity: Jurnal Ekonomi Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) JEBD Jurnal Pengabdian Masyarakat Indonesia (JPMI) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis International Journal of Applied Management and Business
Fitari, Tiara
Universitas Bangka Belitung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Nursing Social Sciences Transportation Other

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Implementasi Strategi Pemasaran Melalui Sosial Media Analisis pada UMKM Pentol Ceriwis Evelyn Gracia; Lila Alfiana; Muhammad Alfahrie Pratama; Gita Dwi Saputri; Arjuna Aditya; Kayla Lintang Afifa; Ocha Monicha; Tiara Fitari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract This study discusses the challenges and opportunities faced by Pentol Ceriwis, a small culinary business in Bangka Belitung, in utilizing social media for marketing purposes. Established in 2017 by Ibu Kasmiri, Pentol Ceriwis has grown significantly with multiple branches, offering various pentol (meatball) products. Despite generating substantial revenue, the business has struggled to maximize its presence on social media, particularly on Instagram. This limitation has hindered its ability to reach a broader audience and engage with new customers. The research employs a qualitative approach through interviews and observations to understand the marketing strategies used and the role of social media in expanding market reach. The findings reveal that the lack of activity on social media and competition from more digitally active competitors are the main challenges. As a solution, the study proposes creating engaging content, maintaining a consistent posting schedule, and implementing social media marketing strategies to enhance brand visibility and customer loyalty. Strengthening its digital presence is expected to increase brand awareness, expand market reach, and drive sales growth. This study emphasizes the importance of technological adaptation in helping small businesses thrive in the digital era. Abstrak Penelitian ini membahas tantangan dan peluang yang dihadapi oleh UMKM Pentol Ceriwis, sebuah bisnis kuliner di Bangka Belitung, dalam memanfaatkan media sosial untuk pemasaran. Berdiri pada tahun 2017 oleh Ibu Kasmiri, Pentol Ceriwis telah berkembang pesat dengan beberapa cabang dan menawarkan berbagai produk pentol (bakso). Meskipun menghasilkan pendapatan yang signifikan, bisnis ini belum berhasil memaksimalkan kehadiran di media sosial, khususnya Instagram. Hal ini membatasi jangkauan audiens dan interaksi dengan pelanggan baru. Penelitian menggunakan metode kualitatif melalui wawancara dan observasi untuk memahami strategi pemasaran yang digunakan, serta peran media sosial dalam memperluas pasar. Hasilnya menunjukkan bahwa kurangnya aktivitas di media sosial dan persaingan dari kompetitor yang lebih aktif secara digital menjadi tantangan utama. Sebagai solusi, penelitian ini mengusulkan pembuatan konten yang menarik, jadwal posting yang konsisten, serta penerapan strategi pemasaran media sosial untuk meningkatkan visibilitas merek dan loyalitas pelanggan. Dengan memperkuat kehadiran digital, Pentol Ceriwis diharapkan dapat meningkatkan kesadaran merek, memperluas pasar, dan mendorong pertumbuhan penjualan. Penelitian ini menekankan pentingnya adaptasi teknologi dalam membantu UMKM berkembang di era digital.
Smart Tourism Development through QRIS Adoption among MSMEs Novita Herlissha; Tiara Fitari; Abdul Hafiz
Multidisiplin Pengabdian Kepada Masyarakat Vol. 5 No. 01 (2026): Multidisiplin Pengabdian Kepada Masyarakat, January-March 2026
Publisher : Sean Institute

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The development of smart tourism in tourism villages requires the integration of digital services that enhance efficiency, accessibility, and visitor experience. One essential component of smart tourism is the adoption of digital payment systems supported by adequate digital financial literacy among local micro, small, and medium enterprises (MSMEs). Batu Belubang Tourism Village has significant tourism potential; however, most MSME actors still rely on cash-based transactions due to limited understanding of digital financial services. This community service program aims to improve digital financial literacy and support the implementation of the Quick Response Code Indonesian Standard (QRIS) among MSMEs as part of smart tourism development. The program employed a direct, door-to-door assistance method using a participatory approach, involving lecturers and students as facilitators. Activities included individual socialization, technical assistance for QRIS registration, and initial implementation guidance. The results indicate a notable improvement in MSMEs’ understanding of digital payment systems and a positive attitude toward QRIS adoption. MSME actors began to recognize QRIS as a tool that supports transaction efficiency, financial transparency, and tourist convenience. This program contributes to strengthening the digital ecosystem of tourism villages and supports the sustainable development of smart tourism at the local level
Pengaruh Digital Marketing, Kepercayaan Konsumen dan Kualitas Produk Terhadap Minat Beli Di Era Pandemi Covid 19 Novita Herlissha; Tiara Fitari
Equity: Jurnal Ekonomi Vol 9 No 2 (2021): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v9i2.66

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, kepercayaan konsumen dan kualitas produk terhadap minat pembelian pada produk UMKM Xavera di Bangka. Penelitian ini dilakukan dikarenakan persaingan yang semakin ketat di era globalisasi dan juga pemanfaatan pemasaran digital terus dioptimalkan oleh para pelaku UMKM dalam industri fashion khususnya hijab agar tetap bisa besaing dan bertahan dengan kondisi pademi Covid-19 yang terjadi. Populasi dalam penelitian ini adalah semua konsumen yang sedang melakukan pembelian di toko Xavera Pangkalpinang. Teknik pengambilan sampel yang digunakan adalah teknik non probability sampling tepatnya accidental sampling yaitu teknik pemilihan sampel berdasarkan kebetulan. Sampel dala penelitian ini adalah sebesar 82 responden. Hasil pengujian secara simultan menggunakan uji F menunjukkan bahwa digital marketing, kepercayaan konsumen dan kualitas produk secara simultan berpengaruh positif dan signifikan terhadap minat pembelian. Selanjutnya dengan menggunakan uji t menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat pembelian, variabel kepercayaan konsumen berpengaruh positif dan signifikan terhadap minat pembelian serta variabel kualitas produk berpengaruh positif dan signifikan terhadap minat pembelian. Selanjutnya variable independen yang dominan terhadap minat pembelian adalah digital marketing.
Analisis Penerapan Digitalisasi Laporan Keuangan pada Usaha Kecil (Studi pada Usaha Kecil Kuliner di Kota Pangkalpinang) Tiara Fitari; Lasmi Hartati
Equity: Jurnal Ekonomi Vol 10 No 1 (2022): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v10i1.93

Abstract

: Digitization is the process of converting from analog to digital. The process of changing to digital has various goals, including work automation, minimizing paper use and also reducing costs. Financial statements have benefits for several parties such as investors, employees, creditors, suppliers, customers, governments and other parties. So that financial statements become very important information. However, recording financial statements manually by small businesses is sometimes difficult due to limitations, causing the company's financial statements to be uninformative and difficult to read. The limitation that is often faced by business actors is an educational background that does not understand accounting or bookkeeping, or lacks discipline in recording and others. Digitization is the right answer to overcome the limitations that occur in these small businesses. Digitizing financial statements is the process of changing the recording of transactions that occur manually into digital form. The purpose of this study is to find out how to apply digitalization of financial reports to small businesses in the culinary field in Pangkalpinang City.The type of research used is descriptive research that illustrates how the application of digitalization of financial statements there is a small business in the culinary field in the city of Pangkalpinang. The data collection techniques used by researchers are interviews and documentation. The focus in this research is financial statements and digitalization of financial statements. Haisl research shows 9 of 20 small business samples in the culinary field in Pangkalpinang have not used the digitalization of financial statements. The factors that cause this are because business actors believe that the business activities they run do not require digital recording can still be done manually. In addition, the amount of income and profit in the business so it is necessary to make it easier for business operations, and also the knowledge of business actors. Business actors who cannot keep up with technological developments are difficult to apply the digitalization of financial statements, so that it becomes a business obstacle that needs to be considered by the government.
Co-Authors Abdul Hafiz Alim Bahri Ari Agung Nugroho, Ari Arjuna Aditya Daddy Setiawan, Ryand Darman Saputra Darus Altin Duwi Agustina Evelyn Gracia Gita Dwi Saputri Herlissha, Novita Kayla Lintang Afifa Lasmi Hartati Lila Alfiana Maya Yusnita Muhammad Alfahrie Pratama Noviyanti, Indah Ocha Monicha Oktariani, Dini Thohari, Mustofa Zikri Rahmani Zukhri , Nizwan