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All Journal IJBE (Integrated Journal of Business and Economics) SEIKO : Journal of Management & Business Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Manajemen Dirgantara Equity: Jurnal Ekonomi Economics and Digital Business Review Jurnal Pengabdian Masyarakat Indonesia (JPMI) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis International Journal of Applied Management and Business
Fitari, Tiara
Universitas Bangka Belitung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Scroll, Click, Apply: What Drives Millennials and Gen Z to Pursue Jobs Online? Novita Herlissha; Tiara Fitari
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 9 No. 1 (2025): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/3n7e9282

Abstract

The era of digitalization has brought significant changes, especially in recruitment technology. Nowadays, job applications are increasingly conducted through digital platforms such as company websites and social media, supported by employer branding content. This study investigates the influence of e-recruitment on job application intention among 96 Millennial (Generation Y) and Generation Z individuals in Pangkalpinang City and Bangka Regency. Using purposive sampling and statistic analysis with Smart PLS 4.0, the study finds that: E-recruitment has a positive and significant effect on the intention of Generation Y to apply for jobs; E-recruitment also has a positive and significant effect on the intention of Generation Z to apply for jobs..
Co-Authors Alim Bahri Andika Andika Anggi Anggraini, Anggi Ari Agung Nugroho, Ari Daddy Setiawan, Ryand Darman Saputra Darus Altin Delvia, Della Duwi Agustina Herlissha, Novita Lasmi Hartati Maryani, Ersy Dwi Maulana, Calvin Apta Maya Yusnita Noviyanti, Indah Oktariani, Dini Thohari, Mustofa Zahri, Adha Zikri Rahmani Zukhri , Nizwan