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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Pendas : Jurnah Ilmiah Pendidikan Dasar EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Inovasi Pendidikan Ekonomi Socius (Jurnal Pendidikan dan Pembelajaran Ilmu Pengetahuan Sosial) (Edisi Elektronik) Jurnal Ilmiah Profesi Pendidikan Jupeko (Jurnal Pendidikan Ekonomi) Journal of Management - Small and Medium Enterprises (SME's) Cita Ekonomika: Jurnal Ilmu Ekonomi Jurnal Manajemen Sains dan Organisasi (JMSO) Al-Iqtishod : Jurnal Ekonomi Syariah SOCIAL : Jurnal Inovasi Pendidikan IPS Literacy: Jurnal Pendidikan Ekonomi Journal Transformation of Mandalika Jurnal Ekonomi, Bisnis dan Manajemen JURNAL ECONOMINA Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Benefit : Journal of Bussiness, Economics, and Finance Jurnal Manajemen Dan Bisnis Ekonomi Andragogi Jurnal Pendidikan dan Pembelajaran EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Nafik Umurul Hadi
Universitas Bhinneka PGRI Tulungagung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH PENGGUNAAN DIGITAL MARKETING DAN INOVASI PRODUK TERHADAP KEBERLANJUTAN UMKM TEH POCI DI KABUPATEN TULUNGAGUNG Kamaludin Kamaludin; Nafik Umurul Hadi
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.12613

Abstract

Digital transformation encourages Micro, Small, and Medium Enterprises (MSMEs) to adopt technology-based marketing and product innovation to maintain business sustainability. However, previous studies show inconsistent results; some report direct effects on performance, while others find indirect effects depending on digital literacy, leaving its effectiveness in micro-scale beverage franchises needing empirical proof. This quantitative associative study aims to analyze the effect of digital marketing and product innovation on the sustainability of Teh Poci MSMEs in Tulungagung Regency. Data were gathered via questionnaires from 41 business owners selected through purposive sampling and analyzed using multiple linear regression as the primary method along with classical assumption tests, t-tests, and coefficient of determination. Results show that digital marketing has a positive and significant effect on MSME sustainability (β=0.334;p=0.004). Product innovation also has a positive and significant effect (β=0.610;p<0.001). Simultaneously, both variables explain 98.0% of the variance in MSME sustainability (R^2=0.980). In conclusion, utilizing digital media and continuous flavor innovation are essential pillars for ensuring the business sustainability of beverage franchises in Tulungagung. ABSTRAK Transformasi digital mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) mengadopsi pemasaran berbasis teknologi serta inovasi produk guna menjaga keberlanjutan usaha. Namun, studi terdahulu menunjukkan hasil tidak konsisten; sebagian mencatat dampak langsung pada kinerja, sementara studi lain menemukan efek tidak langsung yang bergantung pada literasi digital, sehingga efektivitasnya pada UMKM minuman waralaba skala mikro masih memerlukan pembuktian. Penelitian kuantitatif asosiatif ini bertujuan menganalisis pengaruh digital marketing dan inovasi produk terhadap keberlanjutan UMKM Teh Poci di Kabupaten Tulungagung. Data dihimpun via kuesioner dari 41 pemilik usaha yang dipilih melalui purposive sampling, kemudian dianalisis menggunakan regresi linear berganda sebagai metode utama dengan uji asumsi klasik, uji-t, dan koefisien determinasi. Hasil analisis menunjukkan digital marketing berpengaruh positif dan signifikan terhadap keberlanjutan usaha (β=0,334;p=0,004). Inovasi produk juga berpengaruh positif dan signifikan (β=0,610;p<0,001). Secara simultan, kedua variabel menjelaskan variansi keberlanjutan UMKM sebesar 98,0% (R^2=0,980). Kesimpulannya, pemanfaatan media digital dan inovasi variasi rasa secara berkesinambungan menjadi pilar utama dalam menjamin eksistensi bisnis waralaba minuman di Tulungagung.    
Determinasi Gaya Kepemimpinan, Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan PT Pos Indonesia Persero Jakarta Tahun 2026 Rhonie Parindra; Nafik Umurul Hadi
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4642

Abstract

Employee performance is a crucial pillar in maintaining service stability, efficiency, and operational productivity within public agencies and State-Owned Enterprises (BUMN). This study aims to analyze the positive and significant influence of Leadership Style, Work Discipline, and Work Motivation on Employee Performance at the Head Office of PT Pos Indonesia (Persero) Jakarta. The research adopts a quantitative approach utilizing multiple linear regression analysis methods. Data collection was conducted through the distribution of structured questionnaires to eighty-one employees at the Head Office of PT Pos Indonesia (Persero) Jakarta, selected via a purposive sampling technique. The partial statistical results through the t-test demonstrate that Leadership Style and Work Discipline both exert a positive and significant effect on Employee Performance. This indicates that an adaptive leadership style coupled with well-structured, humanistic regulations serves as a professional guideline that optimizes field execution. Concurrently, Work Motivation is proven to have a positive and highly significant effect, emerging as the most dominant variable driving daily productivity. Simultaneously through the F-test, all independent variables exhibit a substantial and highly significant impact on employee performance. The coefficient of determination value of ninety-nine point one percent indicates that these three variables play an exceptionally powerful role in explaining and predicting corporate operational outcomes. The concrete implication of this research suggests that the management of PT Pos Indonesia must continuously sustain intrinsic work motivation through performance incentives and support a collaborative leadership ecosystem to maintain high service delivery standards in the digital logistics era.
Co-Authors Adiva Joana Putri Alma Winda Dayanti Danang Wahyu Pranowo Diah Windi Widyawati Diyah Ayu Nikita Eny Suyanti Eva Fitri Dwi Rahayu Fitri Nur Kholifah Gofur Rofik Amanu Hani Fatul Lutfiana Hardiansah, Hardiansah Imam Sujono Juliananta, Titandia Maharani Kamaludin Kamaludin Karisma, Kiki Kelvin Bagus Eka Pradana Lia Eka Sari Lilik Supriani Lusiana Puspitasari Mohammad Abdul Wakid Muhamad Abdul Roziq Asrori Muhammad Denny Wicaksono Muhammad Kasyif Abdullah Muhammad Ramadhan Nanis Hairunisya Pasya, Riva Nasta Prasetyo, Gilang Tri Pujo Wibowo Reva Rey Valentin Rhonie Parindra Rizka Nur Anisah Rizki Maulana Robinti, Robinti Sela Wahyu Fitri Cahyani Septian, Gilang Setyo Nugroho, Mochammad Kukuh Slamet Pamuji Soelistyo Soetji Handajanti Soelistyo Soetji Handajanti Sujono, Imam Surur, Erma Yuliana Ainas Titandia Maharani Juliananta Tito Setiawan Uci Sulistiyani Uci Sulistiyani, W, Galuh Nur Rizki Wikal Pradana Putra