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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Pendas : Jurnah Ilmiah Pendidikan Dasar EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Inovasi Pendidikan Ekonomi Socius (Jurnal Pendidikan dan Pembelajaran Ilmu Pengetahuan Sosial) (Edisi Elektronik) Jurnal Ilmiah Profesi Pendidikan Jupeko (Jurnal Pendidikan Ekonomi) Journal of Management - Small and Medium Enterprises (SME's) Cita Ekonomika: Jurnal Ilmu Ekonomi Jurnal Manajemen Sains dan Organisasi (JMSO) Al-Iqtishod : Jurnal Ekonomi Syariah SOCIAL : Jurnal Inovasi Pendidikan IPS Literacy: Jurnal Pendidikan Ekonomi Journal Transformation of Mandalika Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Benefit : Journal of Bussiness, Economics, and Finance Jurnal Manajemen Dan Bisnis Ekonomi Andragogi Jurnal Pendidikan dan Pembelajaran EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Nafik Umurul Hadi
Universitas Bhinneka PGRI Tulungagung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH MODAL KERJA BIAYA BAHAN BAKU TERHADAP LABA PENGRAJIN MARMER DI DESA PELEM KECAMATAN CAMPURDARAT KABUPATEN TULUNGAGUNG Wikal Pradana Putra; Nafik Umurul Hadi Hadi
Literacy: Jurnal Pendidikan Ekonomi Vol 1 No 1 (2020): Juni
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v1i1.3440

Abstract

nbsp;< p> ABSTRACT< strong>< p> Most of the famous cottage industries in Tulungagung is the marble industry The purpose of this study was to determine the effect of working capital raw material costs on the earnings of marble craftsmen in Pelem village Campurdarat district Tulungagung regency The object of this investigation is the Marble Artisan This study uses quantitative methods with data analysis techniques using multiple linear regression analysis and hypothesis testing using the Statistical Package for Social Sciences SPSS 25 The data used are secondary data obtained from marble artisans for 5 years from 2015 to 2019 The dependent variable is profit and the independent variable is working capital and raw material costs Based on the data processing results it is shown that there is a significant effect of working capital raw material costs on profit simultaneously while working capital shows no significant effect on profit partially < p> Keywords:< strong> Capital Raw Materials profit< p> nbsp;< p> ABSTRAK< strong>< p> Sebagian besar kerajinan industri yang terkenal di Tulungagung adalah industri marmer Tujuan dari penelitian ini untuk mengetahui Pengaruh Modal Kerja Biaya Bahan Baku Terhadap Laba pada Pengrajin Marmer di Desa Pelem Kecamatan Campurdarat Kabupaten Tulungagung Objek penelitian ini adalah Pengrajin Marmer Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data yang digunakan analisis regresi linier berganda dan pengujian hipotesis dengan menggunakan Statistical Package for Social Science SPSS 25 Data yang digunakan merupakan data sekunder yang diperoleh dari pengarjin marmer selama 5 tahun dari tahun 2015 2019 Variabel dependen yaitu Laba dan Variabel Independen yaitu Modal kerja Biaya bahan baku Berdasarkan hasil pengolahan data menunjukkan adanya pengaruh secara signifikan Modal kerja Biaya bahan baku terhadap Laba secara simultan sedangkan Modal kerja tidak menunjukkan adanya pengaruh signifikan terhadap laba secara parsial < p> Kata Kunci : < strong>Modal Bahan Baku laba< p>
Determination of Interest in Purchasing Scarlett Whitening Products on the Shopee Marketplace Lia Eka Sari; Nafik Umurul Hadi
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 2 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i2.10320

Abstract

Objectives – This study aims to determine the influence of celebrity endorsers andthe brand image on the interest in purchasing Scarlett Whitening products for EconomicEducation students at Bhinneka PGRI University in the Shopee marketplace.Design/Methodology/Approach – The method used in this research is descriptivequantitative with analysis using Partial Least Square (PLS). This study uses primarydata sources derived from questionnaires related to celebrity endorsers, brandimage, and purchase intention. This study determines the target population, namelythe Economic Education students of Bhinneka PGRI University, prospectiveconsumers, and consumers of Scarlett Whitening Products totaling 364 students witha sample of 91 students.Findings – The results showed that (1) Celebrity endorser (X1) has no significanteffect on purchase intention (Y) on Scarlett Whitening products, the P-Values valueis 0.203> 0.05 so that H1 is rejected; (2) Brand image has a positive and significanteffect on purchase intention (Y) on Scarlett Whitening products with a P-Valuesvalue of 0.000 <0.05, so H2 is accepted; (3) Celebrity endorser and brand imagesimultaneously do not affect purchase intention (Y) for Scarlett Whitening products
PENGARUH TINGKAT EKONOMI RUMAH TANGGA DAN TINGKAT PENDIDIKAN LINGKUNGAN BERMAIN TERHADAP MINAT MELANJUTKAN SEKOLAH SISWA KELAS IX SMPN 1 KARANGREJO Uci Sulistiyani,; Nafik Umurul Hadi
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 5 No. 2 (2018): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jp.v5i2.6599

Abstract

In this study, students of class IX SMPN 1 Karangrejo who are in rural school environment and precisely in mountainous environment have a tendency to not continue to the next school by reason of geographical area. This is known by the large number of school-aged children who only graduated in the junior secondary level. The phenomenon is somewhat indisputable with some students who still continue to high school in Karangrejo subdistrict with a number that is not much. In this study the formulation of the problems to be sought to pursue the scope of the study are: How Influence of Household Economy Level on Interest Continuing School Students Class IX SMPN 1 Karangrejo? How Does the Level of Environmental Education Play to Interest Continuing School Students Class IX SMPN 1 Karangrejo? How Influence Household Economic Level and Level of Environmental Education Play to Interest Continuing School Students Class IX SMPN 1 Karangrejo? The research method used is quantitative, the instrument of this study is a questionnaire, the population of this study students class IX SMPN 1 Karangrejo, sample research as many 66 students. The analysis used is linear regression with hypothesis analysis is t test and F test. There is Effect of Household Economy Level on Interest Continuing School Students Class IX SMPN 1 Karangrejo. There is no effect of Level of Environmental Education Playing to the Interest Continuing School Students Class IX SMPN 1 Karangrejo. There is Influence of Household Economy Level and Level of Environmental Education Playing to Interest Continuing School Student Class IX SMPN 1 Karangrejo.
DETERMINASI INFLASI, TINGKAT PENGANGGURAN DAN INDEKS PEMBANGUNAN MANUSIA TERHADAP KESEJAHTERAAN MASYARAKAT DI PROVINSI JAWA TIMUR Hani Fatul Lutfiana; Nafik Umurul Hadi
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.12094

Abstract

The uneven impact of macroeconomic growth on the fulfillment of a decent standard of living for the population is the background of this research activity. These operational issues trigger fluctuations in household purchasing power and periodically suppress the level of regional financial stability. The main focus of this scientific study is to analyze the determination of inflation, the open unemployment rate, and the human development index on the escalation of community welfare in East Java Province. The steps of this associative descriptive quantitative research are operated through the utilization of secondary data in the form of annual time series from the period 2010 to 2024. The secondary information processing procedure is executed using a multiple linear regression method based on classical assumption testing with the assistance of SPSS computer software. The quantitative data from the empirical test reveals a significant negative effect of inflation on average per capita expenditure with a t-value of -2.481. Meanwhile, the open unemployment rate shows an insignificant negative effect of -0.417, and the human development index records the most significant dominant positive contribution reaching a t-value of 22.561. The results of the simultaneous analysis produce an adjusted R-square value of 0.969. The main conclusion confirms that the integration of improving human resource quality and price stability has proven highly effective in boosting social welfare. Regional governments are recommended to draft sustainable investment policies in the education and public health sectors. ABSTRAK Ketidakmerataan dampak pertumbuhan ekonomi makro terhadap pemenuhan standar hidup layak penduduk melatarbelakangi kegiatan penelitian ini. Masalah operasional tersebut memicu fluktuasi daya beli rumah tangga dan menekan tingkat stabilitas finansial regional secara berkala. Fokus utama kajian ilmiah ini adalah menganalisis determinasi inflasi, tingkat pengangguran terbuka, dan indeks pembangunan manusia terhadap eskalasi kesejahteraan masyarakat di Provinsi Jawa Timur. Langkah-langkah penelitian kuantitatif deskriptif asosiatif ini dioperasikan melalui pemanfaatan data sekunder berbentuk time series tahunan dari periode 2010 hingga 2024. Prosedur pengolahan informasi sekunder dieksekusi menggunakan metode regresi linier berganda berbasis pengujian asumsi klasik lewat bantuan perangkat lunak komputer SPSS. Data kuantitatif hasil pengujian secara empiris menyingkap pengaruh inflasi bernilai negatif signifikan terhadap rata-rata pengeluaran per kapita dengan nilai t-hitung -2,481. Sementara itu, tingkat pengangguran terbuka menunjukkan pengaruh negatif tidak signifikan senilai -0,417, dan indeks pembangunan manusia mencatatkan kontribusi positif dominan paling signifikan mencapai t-hitung 22,561. Hasil analisis simultan menghasilkan nilai adjusted R-square sebesar 0,969. Simpulan utama menegaskan bahwa keterpaduan peningkatan kualitas sumber daya manusia dan stabilitas harga terbukti sangat andal mendongkrak kesejahteraan sosial. Pemerintah daerah direkomendasikan merancang draf kebijakan investasi sektor pendidikan dan kesehatan masyarakat secara berkelanjutan.    
DETERMINASI HARGA PAKAN DAN BIAYA TENAGA KERJA TERHADAP PENDAPATAN USAHA TELUR PUYUH DI KABUPATEN TULUNGAGUNG Rizki Maulana; Nafik Umurul Hadi
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.12397

Abstract

Fluctuations in raw material prices and inefficient management of operational wages in modern laying poultry farms are the background to this research. These macro issues trigger financial uncertainty and periodically suppress the economic productivity of local farmers. The main focus of this scientific study is to analyze the determinants of feed prices and labor costs on the escalation of quail egg business revenue in Tulungagung Regency. The steps of this quantitative, descriptive causality research were operated through saturated sampling of 20 business actors. Primary field data collection was collected through a structured questionnaire, which was then analyzed using variance-based structural equation modeling through the Partial Least Square approach assisted by SmartPLS software. Quantitative data from the empirical evaluation of the structural model shows that the feed price variable has a significant positive effect with a parameter coefficient of 0.447 and a t-statistic value of 2.242. In line with this, labor costs also have a significant positive impact with a parameter coefficient of 0.525 and a t-statistic of 2.803. The simultaneous analysis yielded an R-square value of 0.900, indicating a strong contribution of 90 percent to the endogenous variables from both exogenous variables. The main conclusion confirms that integrated production cost control has proven highly reliable in boosting farmer profitability comprehensively and sustainably. Poultry business owners are recommended to draft efficient resource allocation strategies to minimize the risk of operational losses. ABSTRAK Fluktuasi harga bahan baku serta tidak efisiennya pengelolaan upah operasional pada peternakan unggas petelur di era modern melatarbelakangi penelitian ini. Masalah makro tersebut memicu adanya ketidakpastian finansial dan menekan tingkat produktivitas ekonomi para peternak lokal secara berkala. Fokus utama kajian ilmiah ini adalah menganalisis determinasi harga pakan dan biaya tenaga kerja terhadap eskalasi pendapatan usaha telur burung puyuh di Kabupaten Tulungagung. Langkah-langkah penelitian kuantitatif deskriptif kausalitas ini dioperasikan melalui penarikan sampel jenuh kepada 20 pelaku usaha. Pengumpulan data primer lapangan dihimpun lewat kuesioner terstruktur, yang selanjutnya dianalisis menggunakan pemodelan persamaan struktural berbasis varian melalui pendekatan Partial Least Square berbantuan perangkat lunak SmartPLS. Data kuantitatif hasil evaluasi model struktural secara empiris menunjukkan bahwa variabel harga pakan berpengaruh positif signifikan dengan koefisien parameter sebesar 0,447 dan nilai t-statistik 2,242. Selaras dengan itu, biaya tenaga kerja juga berdampak positif signifikan dengan koefisien parameter sebesar 0,525 dan t-statistik 2,803. Hasil analisis simultan menghasilkan nilai R-square sebesar 0,900, menandakan kontribusi kuat kedua variabel eksogen sebesar 90 persen terhadap endogen. Simpulan utama menegaskan bahwa keterpaduan pengendalian biaya produksi terbukti sangat andal dalam mendongkrak profitabilitas peternak secara menyeluruh dan berkelanjutan. Pelaku usaha unggas direkomendasikan menyusun draf strategi alokasi sumber daya secara efisien guna meminimalkan risiko kerugian operasional.    
ANALISIS PENGARUH TINGKAT PENGANGGURAN TERBUKA DAN UPAH MINIMUM TERHADAP PERTUMBUHAN EKONOMI JAWA TIMUR TAHUN 2015–2024 Sela Wahyu Fitri Cahyani; Nafik Umurul Hadi
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.11849

Abstract

ABSTRACT The economic growth of a region is influenced by various factors, including employment conditions and wage setting policies. In recent years, East Java Province has faced various economic challenges characterized by fluctuations in the open unemployment rate and changes in minimum wage policies, especially during the economic recovery period following the Covid-19 pandemic. This study aims to analyze the effect of the open unemployment rate and minimum wage on the economic growth of East Java Province during the period 2015–2024. The study uses a quantitative approach with an associative method. The data used are secondary time series data sourced from the Central Statistics Agency (BPS), the National Labor Force Survey (SAKERNAS), and Gross Regional Domestic Product (GRDP) at constant prices. The data analysis technique used was multiple linear regression supported by the classical assumption test, partial test (t-test), simultaneous test (F-test), and coefficient of determination with the help of statistical software. The results show that the open unemployment rate has a negative and significant effect on economic growth, while the minimum wage has a positive and significant effect on economic growth in East Java Province. In addition, both variables together also influence regional economic growth. The findings of this study indicate that labor market stability and appropriate wage policies play a crucial role in supporting the process of sustainable regional economic recovery. ABSTRAK Pertumbuhan ekonomi suatu daerah dipengaruhi oleh berbagai faktor, termasuk kondisi ketenagakerjaan dan kebijakan penetapan upah. Dalam beberapa tahun terakhir, Provinsi Jawa Timur menghadapi berbagai tantangan ekonomi yang ditandai dengan fluktuasi tingkat pengangguran terbuka serta perubahan kebijakan upah minimum, terutama pada masa pemulihan ekonomi setelah pandemi Covid-19. Penelitian ini bertujuan untuk menganalisis pengaruh tingkat pengangguran terbuka dan upah minimum terhadap pertumbuhan ekonomi Provinsi Jawa Timur selama periode 2015–2024. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif. Data yang digunakan berupa data sekunder time series yang bersumber dari Badan Pusat Statistik (BPS), Survei Angkatan Kerja Nasional (SAKERNAS), dan Produk Domestik Regional Bruto (PDRB) atas dasar harga konstan. Teknik analisis data dilakukan menggunakan regresi linear berganda yang didukung oleh uji asumsi klasik, uji parsial (uji t), uji simultan (uji F), serta koefisien determinasi dengan bantuan software statistik. Hasil penelitian menunjukkan bahwa tingkat pengangguran terbuka memiliki pengaruh negatif dan signifikan terhadap pertumbuhan ekonomi, sedangkan upah minimum berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi Provinsi Jawa Timur. Selain itu, kedua variabel tersebut secara bersama-sama turut memengaruhi pertumbuhan ekonomi daerah. Temuan penelitian ini menunjukkan bahwa stabilitas pasar tenaga kerja serta kebijakan pengupahan yang tepat berperan penting dalam mendukung proses pemulihan ekonomi daerah secara berkelanjutan.
DETERMINASI JUMLAH PENDUDUK DAN TINGKAT PENGANGGURAN TERBUKA TERHADAP TINGKAT KEMISKINAN DI KABUPATEN TULUNGAGUNG Eva Fitri Dwi Rahayu; Nafik Umurul Hadi
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.12080

Abstract

ABSTRACT Poverty remains one of the major development challenges faced by local governments, including Tulungagung Regency. Although the Open Unemployment Rate has shown a declining trend in recent years, the poverty rate has decreased relatively slowly. This condition indicates the potential influence of socioeconomic factors, particularly population size and the open unemployment rate, on poverty levels. This study aims to analyze the effect of population size and the open unemployment rate on poverty in Tulungagung Regency. The research employed a quantitative approach with an associative research design. Secondary data were collected from the Central Statistics Agency (BPS) of Tulungagung Regency and East Java Province. The data were analyzed using multiple linear regression analysis preceded by classical assumption tests. The results indicate that population size and the open unemployment rate influence the poverty level in Tulungagung Regency, both partially and simultaneously. These findings suggest that changes in population size and unemployment conditions can affect poverty dynamics. Therefore, effective poverty reduction efforts require integrated policies that focus on expanding employment opportunities, improving community access to economic resources, and managing population growth sustainably. The study contributes to the understanding of the relationship between demographic and labor market factors and poverty, providing empirical evidence to support local government policies aimed at reducing poverty and promoting regional economic welfare. ABSTRAK Kemiskinan merupakan salah satu permasalahan pembangunan yang masih menjadi perhatian utama pemerintah daerah, termasuk di Kabupaten Tulungagung. Meskipun tingkat pengangguran terbuka menunjukkan kecenderungan menurun dalam beberapa tahun terakhir, tingkat kemiskinan masih mengalami penurunan yang relatif lambat. Kondisi ini menunjukkan adanya kemungkinan pengaruh faktor-faktor sosial ekonomi, seperti jumlah penduduk dan tingkat pengangguran terbuka, terhadap tingkat kemiskinan. Penelitian ini bertujuan untuk menganalisis pengaruh jumlah penduduk dan tingkat pengangguran terbuka terhadap tingkat kemiskinan di Kabupaten Tulungagung. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data yang digunakan merupakan data sekunder yang diperoleh dari Badan Pusat Statistik Kabupaten Tulungagung. Teknik analisis data yang digunakan adalah analisis regresi linier berganda yang didahului dengan uji asumsi klasik. Hasil penelitian menunjukkan bahwa jumlah penduduk dan tingkat pengangguran terbuka memiliki pengaruh terhadap tingkat kemiskinan di Kabupaten Tulungagung, baik secara parsial maupun simultan. Temuan penelitian ini menunjukkan bahwa perubahan jumlah penduduk dan tingkat pengangguran terbuka dapat memengaruhi tingkat kemiskinan sehingga diperlukan kebijakan yang mampu meningkatkan kesempatan kerja, memperluas akses ekonomi masyarakat, serta mengendalikan pertumbuhan penduduk secara berkelanjutan. Dengan demikian, upaya penanggulangan kemiskinan perlu dilakukan secara terintegrasi melalui kebijakan kependudukan dan ketenagakerjaan yang efektif.
Peran Electronic Word Of Mouth (E-Wom) Sebagai Penentu Keputusan Pembelian Konsumen Pada Budidaya Ikan Hias Di Desa Bendiljati Wetan Kecamatan Sumbergempol Kabupaten Tulungagung Muhammad Kasyif Abdullah; Nafik Umurul Hadi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1226

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis peran Electronic Word of Mouth (e-WOM) dalam keputusan pembelian konsumen pada usaha budidaya ikan hias di Desa Bendiljati Wetan, Kecamatan Sumbergempol, Kabupaten Tulungagung. Konteks penelitian ini didasarkan pada maraknya jual beli ikan hias secara online yang dipengaruhi oleh testimoni, opini, dan ulasan dari mantan konsumen melalui media sosial dan platform digital lainnya. Penelitian ini menggunakan pendekatan kualitatif dan metode fenomenologi. Pengumpulan data dilakukan melalui wawancara mendalam dengan tiga pelaku ekonomi dan tiga konsumen ikan hias, serta pengamatan langsung di lokasi penangkaran. Teknik analisis data yang digunakan berdasarkan model Miles dan Huberman, meliputi reduksi dan penyajian data, serta pembentukan simpulan. Hasil penelitian menunjukkan bahwa cerita rakyat elektronik berperan penting dalam persepsi konsumen terhadap kualitas produk, reputasi penjual, dan tingkat kepercayaan sebelum melakukan pembelian. Ulasan positif dari pelanggan sebelumnya meningkatkan minat dan keyakinan konsumen baru dalam membeli ikan hias dari pengecer lokal. Hasil penelitian juga menunjukkan bahwa konsumen cenderung mencari informasi tambahan di media sosial sebelum membuat keputusan pembelian, terutama mengenai keaslian ulasan dan visualisasi produk. Kesimpulan dari penelitian ini adalah bahwa promosi dari Electronic Word of Mouth (e-WOM) memegang peranan penting dalam keputusan pembelian konsumen ikan hias, terutama di sektor yang sedang mengalami transformasi digital. Oleh karena itu, pengecer harus mengoptimalkan penggunaan media digital dan menjaga interaksi positif dengan pelanggannya untuk meningkatkan daya saing dan keberlanjutan usahanya. Kata Kunci: Electronic Word of Mouth, Keputusan Pembelian, Pemasaran digital, Kualitatif Fenomenologis, Budidaya Ikan Hias
Analisis Motivasi Dan Pengetahuan Investasi Terhadap Minat Investasi Mahasiswa di Pasar Modal Eny Suyanti; Nafik Umurul Hadi
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 7 No 2 (2019): EDISI SEPTEMBER
Publisher : Prodi Pendidikan Ekonomi-UGJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v7i2.2352

Abstract

Students are the driving force of the financial industry in the capital market. Students are of special concern in the BEI capital market education program. IDX provides facilities by establishing investment galleries in several universities to support socialization and education programs. At present STKIP PGRI Tulungagung founded the Investment Gallery of the Indonesia Stock Exchange (GI BEI). Through the investment gallery, it is expected to be able to attract more new issuers and increase the number of investors in the capital market from among students and the campus environment. This study aims to analyze the effect of investment motivation on interest in investing in the capital market and the effect of investment knowledge on the interest in investing in the capital market in STKIP PGRI Tulungagung Economics Study Program students. This research uses Partial Least Square (PLS) Data Analysis Technique with three latent variables namely investment motivation, investment knowledge, and investment interest. The results of this study indicate that: (1) There is an influence of investment motivation on investment interest. This means that the higher the investment motivation, the more likely it is to increase investment interest with a path coefficient of 0.462 with a T statistics value of 5.170. The test results show that the path coefficient is positive with a value of T statistics> T table (1.64), (2) There is an effect of investment knowledge on investment interest with a path coefficient of 0.456 with a value of T statistics of 4.717. The test results show that the path coefficient is positive with the value T statistics> T table (1.64). The results of the analysis inform the variables that have the greatest path coefficient on investment interest are investment motivation with a path coefficient of 0.462, meaning that investment motivation is the variable that gives the most dominant influence.
PENGARUH PENGGUNAAN DIGITAL MARKETING DAN INOVASI PRODUK TERHADAP KEBERLANJUTAN UMKM TEH POCI DI KABUPATEN TULUNGAGUNG Kamaludin Kamaludin; Nafik Umurul Hadi
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.12613

Abstract

Digital transformation encourages Micro, Small, and Medium Enterprises (MSMEs) to adopt technology-based marketing and product innovation to maintain business sustainability. However, previous studies show inconsistent results; some report direct effects on performance, while others find indirect effects depending on digital literacy, leaving its effectiveness in micro-scale beverage franchises needing empirical proof. This quantitative associative study aims to analyze the effect of digital marketing and product innovation on the sustainability of Teh Poci MSMEs in Tulungagung Regency. Data were gathered via questionnaires from 41 business owners selected through purposive sampling and analyzed using multiple linear regression as the primary method along with classical assumption tests, t-tests, and coefficient of determination. Results show that digital marketing has a positive and significant effect on MSME sustainability (β=0.334;p=0.004). Product innovation also has a positive and significant effect (β=0.610;p<0.001). Simultaneously, both variables explain 98.0% of the variance in MSME sustainability (R^2=0.980). In conclusion, utilizing digital media and continuous flavor innovation are essential pillars for ensuring the business sustainability of beverage franchises in Tulungagung. ABSTRAK Transformasi digital mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) mengadopsi pemasaran berbasis teknologi serta inovasi produk guna menjaga keberlanjutan usaha. Namun, studi terdahulu menunjukkan hasil tidak konsisten; sebagian mencatat dampak langsung pada kinerja, sementara studi lain menemukan efek tidak langsung yang bergantung pada literasi digital, sehingga efektivitasnya pada UMKM minuman waralaba skala mikro masih memerlukan pembuktian. Penelitian kuantitatif asosiatif ini bertujuan menganalisis pengaruh digital marketing dan inovasi produk terhadap keberlanjutan UMKM Teh Poci di Kabupaten Tulungagung. Data dihimpun via kuesioner dari 41 pemilik usaha yang dipilih melalui purposive sampling, kemudian dianalisis menggunakan regresi linear berganda sebagai metode utama dengan uji asumsi klasik, uji-t, dan koefisien determinasi. Hasil analisis menunjukkan digital marketing berpengaruh positif dan signifikan terhadap keberlanjutan usaha (β=0,334;p=0,004). Inovasi produk juga berpengaruh positif dan signifikan (β=0,610;p<0,001). Secara simultan, kedua variabel menjelaskan variansi keberlanjutan UMKM sebesar 98,0% (R^2=0,980). Kesimpulannya, pemanfaatan media digital dan inovasi variasi rasa secara berkesinambungan menjadi pilar utama dalam menjamin eksistensi bisnis waralaba minuman di Tulungagung.    
Co-Authors Adiva Joana Putri Alma Winda Dayanti Danang Wahyu Pranowo Diah Windi Widyawati Diyah Ayu Nikita Eny Suyanti Eva Fitri Dwi Rahayu Fitri Nur Kholifah Gofur Rofik Amanu Hani Fatul Lutfiana Hardiansah, Hardiansah Imam Sujono Juliananta, Titandia Maharani Kamaludin Kamaludin Karisma, Kiki Kelvin Bagus Eka Pradana Lia Eka Sari Lilik Supriani Lusiana Puspitasari Mohammad Abdul Wakid Muhamad Abdul Roziq Asrori Muhammad Denny Wicaksono Muhammad Kasyif Abdullah Muhammad Ramadhan Nanis Hairunisya Pasya, Riva Nasta Prasetyo, Gilang Tri Pujo Wibowo Reva Rey Valentin Rizka Nur Anisah Rizki Maulana Robinti, Robinti Sela Wahyu Fitri Cahyani Septian, Gilang Setyo Nugroho, Mochammad Kukuh Slamet Pamuji Soelistyo Soetji Handajanti Soelistyo Soetji Handajanti Sujono, Imam Surur, Erma Yuliana Ainas Titandia Maharani Juliananta Tito Setiawan Uci Sulistiyani Uci Sulistiyani, W, Galuh Nur Rizki Wikal Pradana Putra