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Abdul Khalim
politeknik Pariwisata Prima Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE ROLE OF INSTAGRAM SOCIAL MEDIA IN INCREASING THE NUMBER OF SALES IN THE CULINARY BUSINESS SIOMAY JODOH Vanesya, Azzahra; Fitriyana, Dian; Shabrina, Fitriatunnisa; Khalim, Abdul
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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ABSTRACTDigital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts.This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion.The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing.This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.
PENGARUH E-WOM KONTEN TIKTOK TERHADAP MINAT KUNJUNGAN DI SETU PATOK KABUPATEN CIREBON Spika Yusmiyati; Abdul Khalim
Jurnal Cakrawala Ilmiah Vol. 4 No. 6: Februari 2025
Publisher : Bajang Institute

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Setu Patok is a lake or reservoir whose construction began in 1921 and was completed in 1925 by the Dutch. It is located at the coordinates 6°47'04.9"S 108°34'06.7"E in Setu Patok Village, Mundu Subdistrict, Cirebon Regency, West Java Province, Indonesia, with an area of 4.25 square kilometers. Setu Patok gained attention through Electronic Word Of Mouth (EWOM), first published on the TikTok application. The occurrence of Electronic Word Of Mouth (EWOM) at Setu Patok was due to the receding and drying up of water, revealing the bottom of Setu Patok Dam. The receding water transformed Setu Patok, which was initially filled with water, into a grassland resembling a savanna. This created a beautiful landscape with a natural phenomenon, which is the subject of this study. TikTok itself is an application that first made Setu Patok a subject of Electronic Word Of Mouth (EWOM). TikTok is a popular social media platform that allows users to create and share short-form videos. The application is widely liked because of its interesting and creative content. With its large user base and diverse content, TikTok has become one of the most popular social media platforms for content creation and consumption, especially among young people. TikTok was the medium for spreading information about Setu Patok, which will be studied. This research aims to determine the effect of viral marketing or Electronic Word Of Mouth (EWOM) on tourist interest in visiting Setu Patok, Cirebon Regency. In this study, the author uses quantitative research methods, supported by three data collection techniques: observation, questionnaires, and documentation. Using simple linear regression analysis, the results of this study show that viral marketing or Electronic Word Of Mouth (EWOM) can influence tourist visits to Setu Patok. In the simple linear regression analysis that has been conducted, the result shows a Constant (α) = 3.935, meaning that if the electronic word of mouth (EWOM) content on TikTok (X) is present, the interest in visiting is 3.935. The regression direction coefficient / β (X) = 0.744 (positive value) means that if the electronic word of mouth (EWOM) content on TikTok (X) increases by one unit, the interest in visiting will also increase by 0.744. Therefore, Electronic Word of Mouth (EWOM) content on TikTok has a positive and significant effect on the interest in visiting Setu Patok, Cirebon Regency.
Analisis Konten Media Sosial Yang Efektif Untuk Menarik Minat Generasi Z Dalam Memilih Perguruan Tinggi: (Studi Kasus Politeknik Pariwisata Prima Internasional) Khalim, Abdul; Fitriyana, Dian
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 1 (2025): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i1.2634

Abstract

This study aims to evaluate the effectiveness of social media content strategies implemented by Politeknik Pariwisata Prima Internasional in attracting the interest of Generation Z as prospective students. Through a sequential exploratory approach, this study combines qualitative methods, in the form of in-depth analysis of social media content, and quantitative, through an online survey of 50 Generation Z respondents who are active on the institution's social media platforms. The analysis results show that content related to campus life, student activities, and overseas fieldwork experience (Prakerin) dominates the institution's posts. These contents have proven effective in arousing curiosity and relevance among Generation Z, who often seek information about campus life before deciding to enroll. However, this study also identified several areas that need improvement. Although the visual quality of the content is quite good, it still needs to be optimized. Filters, visual effects, and more attractive graphic designs can increase the appeal of the content. In addition, the level of content interactivity is still relatively low. Features such as quizzes, polls, and Q&A sessions with students can increase engagement and provide opportunities for prospective students to interact directly with the institution. The survey results confirm the findings of the qualitative analysis. Respondents stated that content that shows real-life students and internship experiences is very interesting. Generation Z tends to be attracted to content that is authentic and relevant to their experiences. In addition, they also appreciate content that is entertaining, informative, and up-to-date
POTENSI WISATA DALAM PENYELENGGARAN EVENT TAHUNAN MILANGKALA DESA DI DESA CISANTANA KABUPATEN KUNINGAN Abdul Khalim; Fitriatunnisa Shabrina
Jurnal Cakrawala Ilmiah Vol. 4 No. 12: Agustus 2025
Publisher : Bajang Institute

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Penyelenggaraan event Milangkala Desa di Desa Cisantana merupakan bagian dari tradisi tahunan yang mengandung nilai budaya, sejarah, dan spiritual masyarakat setempat. Event ini menampilkan berbagai kesenian tradisional, upacara adat, dan produk lokal yang berpotensi menjadi daya tarik wisata budaya. Namun, potensi tersebut belum dioptimalkan secara maksimal karena event ini belum masuk dalam kalender resmi pariwisata Kabupaten Kuningan dan belum digunakan secara strategis sebagai sarana promosi wisata desa. Urgensi penelitian ini terletak pada pentingnya menggali potensi wisata berbasis budaya lokal sebagai strategi pengembangan pariwisata berkelanjutan di daerah. Penelitian ini bertujuan untuk mengidentifikasi elemen wisata dalam event Milangkala Desa, menganalisis keterlibatan masyarakat dan peran pemerintah, serta mengkaji tantangan yang dihadapi dalam menjadikan event ini sebagai atraksi wisata. Melalui pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi lapangan, wawancara mendalam dengan tokoh desa, panitia penyelenggara, masyarakat, pelaku UMKM, dan Dinas Pariwisata, serta dokumentasi kegiatan. Hasil penelitian menunjukkan bahwa event Milangkala Desa memiliki daya tarik wisata yang kuat, terutama dari aspek seni budaya dan partisipasi masyarakat. Namun, kurangnya strategi promosi, keterbatasan infrastruktur, serta belum adanya dukungan kebijakan formal menjadi tantangan utama dalam pengembangannya. Oleh karena itu, diperlukan upaya integratif antara pemerintah, masyarakat, dan pelaku pariwisata untuk menjadikan Milangkala Desa sebagai event unggulan yang berkelanjutan, serta memasukkannya ke dalam kalender pariwisata daerah sebagai bagian dari branding wisata Kabupaten Kuningan
Co-Authors Annisaa Eka Warliati Chondro Suryono Dian Fitriana Dian Fitriyana Ety Setiawati Fitriatunnisa Shabrina Iva Yulia Mustafa Joseph Aldo Irawan Moch. Rizky Najmuddin Ratna Puspita Dewi Spika Yusmiyati Vanesya, Azzahra Warliati, Annisaa Eka Widia Ningsi Yan Hardiyansyah Yuke Hernawati