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Abdul Khalim
politeknik Pariwisata Prima Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE ROLE OF INSTAGRAM SOCIAL MEDIA IN INCREASING THE NUMBER OF SALES IN THE CULINARY BUSINESS SIOMAY JODOH Vanesya, Azzahra; Fitriyana, Dian; Shabrina, Fitriatunnisa; Khalim, Abdul
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jmdb.v3i2.10297

Abstract

ABSTRACTDigital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts.This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion.The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing.This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.
PENGARUH E-WOM KONTEN TIKTOK TERHADAP MINAT KUNJUNGAN DI SETU PATOK KABUPATEN CIREBON Spika Yusmiyati; Abdul Khalim
Jurnal Cakrawala Ilmiah Vol. 4 No. 6: Februari 2025
Publisher : Bajang Institute

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Abstract

Setu Patok is a lake or reservoir whose construction began in 1921 and was completed in 1925 by the Dutch. It is located at the coordinates 6°47'04.9"S 108°34'06.7"E in Setu Patok Village, Mundu Subdistrict, Cirebon Regency, West Java Province, Indonesia, with an area of 4.25 square kilometers. Setu Patok gained attention through Electronic Word Of Mouth (EWOM), first published on the TikTok application. The occurrence of Electronic Word Of Mouth (EWOM) at Setu Patok was due to the receding and drying up of water, revealing the bottom of Setu Patok Dam. The receding water transformed Setu Patok, which was initially filled with water, into a grassland resembling a savanna. This created a beautiful landscape with a natural phenomenon, which is the subject of this study. TikTok itself is an application that first made Setu Patok a subject of Electronic Word Of Mouth (EWOM). TikTok is a popular social media platform that allows users to create and share short-form videos. The application is widely liked because of its interesting and creative content. With its large user base and diverse content, TikTok has become one of the most popular social media platforms for content creation and consumption, especially among young people. TikTok was the medium for spreading information about Setu Patok, which will be studied. This research aims to determine the effect of viral marketing or Electronic Word Of Mouth (EWOM) on tourist interest in visiting Setu Patok, Cirebon Regency. In this study, the author uses quantitative research methods, supported by three data collection techniques: observation, questionnaires, and documentation. Using simple linear regression analysis, the results of this study show that viral marketing or Electronic Word Of Mouth (EWOM) can influence tourist visits to Setu Patok. In the simple linear regression analysis that has been conducted, the result shows a Constant (α) = 3.935, meaning that if the electronic word of mouth (EWOM) content on TikTok (X) is present, the interest in visiting is 3.935. The regression direction coefficient / β (X) = 0.744 (positive value) means that if the electronic word of mouth (EWOM) content on TikTok (X) increases by one unit, the interest in visiting will also increase by 0.744. Therefore, Electronic Word of Mouth (EWOM) content on TikTok has a positive and significant effect on the interest in visiting Setu Patok, Cirebon Regency.
Analisis Konten Media Sosial Yang Efektif Untuk Menarik Minat Generasi Z Dalam Memilih Perguruan Tinggi: (Studi Kasus Politeknik Pariwisata Prima Internasional) Khalim, Abdul; Fitriyana, Dian
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 1 (2025): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i1.2634

Abstract

This study aims to evaluate the effectiveness of social media content strategies implemented by Politeknik Pariwisata Prima Internasional in attracting the interest of Generation Z as prospective students. Through a sequential exploratory approach, this study combines qualitative methods, in the form of in-depth analysis of social media content, and quantitative, through an online survey of 50 Generation Z respondents who are active on the institution's social media platforms. The analysis results show that content related to campus life, student activities, and overseas fieldwork experience (Prakerin) dominates the institution's posts. These contents have proven effective in arousing curiosity and relevance among Generation Z, who often seek information about campus life before deciding to enroll. However, this study also identified several areas that need improvement. Although the visual quality of the content is quite good, it still needs to be optimized. Filters, visual effects, and more attractive graphic designs can increase the appeal of the content. In addition, the level of content interactivity is still relatively low. Features such as quizzes, polls, and Q&A sessions with students can increase engagement and provide opportunities for prospective students to interact directly with the institution. The survey results confirm the findings of the qualitative analysis. Respondents stated that content that shows real-life students and internship experiences is very interesting. Generation Z tends to be attracted to content that is authentic and relevant to their experiences. In addition, they also appreciate content that is entertaining, informative, and up-to-date
POTENSI WISATA DALAM PENYELENGGARAN EVENT TAHUNAN MILANGKALA DESA DI DESA CISANTANA KABUPATEN KUNINGAN Abdul Khalim; Fitriatunnisa Shabrina
Jurnal Cakrawala Ilmiah Vol. 4 No. 12: Agustus 2025
Publisher : Bajang Institute

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Abstract

Penyelenggaraan event Milangkala Desa di Desa Cisantana merupakan bagian dari tradisi tahunan yang mengandung nilai budaya, sejarah, dan spiritual masyarakat setempat. Event ini menampilkan berbagai kesenian tradisional, upacara adat, dan produk lokal yang berpotensi menjadi daya tarik wisata budaya. Namun, potensi tersebut belum dioptimalkan secara maksimal karena event ini belum masuk dalam kalender resmi pariwisata Kabupaten Kuningan dan belum digunakan secara strategis sebagai sarana promosi wisata desa. Urgensi penelitian ini terletak pada pentingnya menggali potensi wisata berbasis budaya lokal sebagai strategi pengembangan pariwisata berkelanjutan di daerah. Penelitian ini bertujuan untuk mengidentifikasi elemen wisata dalam event Milangkala Desa, menganalisis keterlibatan masyarakat dan peran pemerintah, serta mengkaji tantangan yang dihadapi dalam menjadikan event ini sebagai atraksi wisata. Melalui pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi lapangan, wawancara mendalam dengan tokoh desa, panitia penyelenggara, masyarakat, pelaku UMKM, dan Dinas Pariwisata, serta dokumentasi kegiatan. Hasil penelitian menunjukkan bahwa event Milangkala Desa memiliki daya tarik wisata yang kuat, terutama dari aspek seni budaya dan partisipasi masyarakat. Namun, kurangnya strategi promosi, keterbatasan infrastruktur, serta belum adanya dukungan kebijakan formal menjadi tantangan utama dalam pengembangannya. Oleh karena itu, diperlukan upaya integratif antara pemerintah, masyarakat, dan pelaku pariwisata untuk menjadikan Milangkala Desa sebagai event unggulan yang berkelanjutan, serta memasukkannya ke dalam kalender pariwisata daerah sebagai bagian dari branding wisata Kabupaten Kuningan
Fenomena Gig-tripping pada Generasi Z dan Dampaknya terhadap Multiplier Effect Pariwisata Abdul Khalim; Annisaa Eka Warliati
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1047

Abstract

The phenomenon of gig-tripping reflects a shift in travel behavior among Generation Z, where attending concerts and music festivals has become the primary motivation for travel. The increasing number of events and the growing interest in experience-based activities have positioned events as drivers of tourism mobility with the potential to generate tourism multiplier effects. However, studies examining gig-tripping as a tourism travel behavior and its relationship with the tourism multiplier effect remain limited. This study aims to analyze the gig-tripping phenomenon among Generation Z and its implications for the tourism multiplier effect. The study employed an Exploratory Sequential Mixed Method approach, beginning with in-depth interviews followed by questionnaire distribution. Data were analyzed using thematic analysis and descriptive statistics, while data integration was conducted through connecting and merging approaches. The findings reveal that gig-tripping is influenced by artist appeal, experiential factors, and social media, and has evolved into an integrated tourism activity involving accommodation, culinary experiences, transportation, and tourist visits. This travel pattern generates spending across multiple sectors, indicating the occurrence of a tourism multiplier effect. The novelty of this study lies in integrating gig-tripping, derived tourism activities, and the multiplier effect into a single mixed-method conceptual model: gig-tripping → tourism activities → multiplier effect, thereby enriching the study of event tourism among Generation Z.
STRATEGI PEMASARAN HOTEL DALAM MENGOPTIMALKAN POTENSI SLEEP TOURISM SEBAGAI DAYA TARIK WISATA BARU Yuke Hernawati; Abdul Khalim
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1131

Abstract

The growth of wellness tourism has contributed to the emergence of sleep tourism as a new trend within the tourism and hospitality industry. This phenomenon has developed alongside increasing public awareness of the importance of sleep quality as a fundamental component of health and well-being. Despite its growing popularity, studies examining hotel marketing strategies for developing sleep tourism remain limited, particularly in the Indonesian context. This study aims to analyze hotel marketing strategies in optimizing the potential of sleep tourism as a new tourism attraction. This research employed an exploratory qualitative approach using Thematic Analysis. Data were collected through semi-structured interviews, observations, documentation, and literature review involving two star-rated hotels in Cirebon, Indonesia, selected through purposive sampling. The findings revealed four major themes: (1) the potential of sleep tourism as a hotel product, (2) sleep tourism marketing strategies, (3) challenges in implementing sleep tourism, and (4) prospects and development opportunities. The results indicate that sleep quality can be transformed into a valuable tourism experience by providing supportive facilities, relaxing environments, and guest-oriented services. Furthermore, the development of sleep tourism requires integrating experience marketing, digital marketing, and wellness tourism principles to create product differentiation and sustainable competitive advantages for hotels. This study contributes to the growing body of literature on sleep tourism by proposing a conceptual framework for hotel marketing strategies that integrates perspectives from wellness tourism, experience marketing, and hospitality marketing in the Indonesian hospitality industry.
Homestay Planning and Development in Belawa Tourism Village, Cirebon Regency Chondro Suryono; Abdul Khalim
Jurnal Toursci Vol 4 No 1 (2026): Vol 4 No 1 August 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v4i1.1277

Abstract

Background. The development of tourist villages requires supporting facilities that can improve the quality of the tourist experience while providing economic benefits to the local community. One of the facilities that has a strategic role is homestay as a form of community-based accommodation. Purpose. This study aims to analyze homestay planning in supporting the development of Belawa Tourism Village, Cirebon Regency, as well as identify obstacles faced in its implementation. Method. This study uses a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and documentation. Informants were selected using purposive sampling techniques involving the village government, Tourism Awareness Groups (Pokdarwis), communities, and related stakeholders. Data analysis is carried out descriptively through the process of data reduction, data presentation, and drawing conclusions. Results. The results of the study show that Belawa Tourism Village has great potential in homestay development because it is supported by Belawa turtle conservation tourism attractions, local cultural arts, agro-tourism, and fairly high community participation. Homestay planning has referred to the principles of the ASEAN Tourism Strategic Plan (ATSP), including aspects of hosts, homestay providers, accommodation standards, tourism activities, partnerships, and sustainability. However, its implementation still faces various obstacles, including low public understanding of homestay management, the lack of clear regulations, limited human resources and funding, lack of training, and lack of optimal partnerships with the government and tourism industry. Conclusion. Therefore, it is necessary to strengthen community capacity through training, the preparation of operational standards for homestay management, increased multi-stakeholder collaboration, as well as policy and financing support so that the development of homestays can increase the competitiveness of Belawa Tourism Village in a sustainable manner.
Co-Authors Annisaa Eka Warliati Annisaa Eka Warliati Chondro Suryono Chondro Suryono Dian Fitriana Dian Fitriyana Ety Setiawati Fitriatunnisa Shabrina Iva Yulia Mustafa Joseph Aldo Irawan Moch. Rizky Najmuddin Ratna Puspita Dewi Spika Yusmiyati Vanesya, Azzahra Warliati, Annisaa Eka Widia Ningsi Yan Hardiyansyah Yuke Hernawati Yuke Hernawati