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All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal Riset Manajemen Komunikasi International Journal of Community Service (IJCS)
Aning Sofyan Sadikin
Fikom Unisba
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Presiden Wanita dalam Perspektif Media Sadikin, Aning Sofyan
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

This controversy looks like never ending: Did Islam permitt a woman to become a president? Before SI 2001, the polemic of that problem still happened, even more strict. It is not strange if mass media gave bigger covering on that issue. This research tries to describe news covering on two ideological different national newspapers, Republika and Kompas, periode June until July 2001.
Presiden Wanita dalam Perspektif Media Aning Sofyan Sadikin
MediaTor (Jurnal Komunikasi) Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v9i2.1112

Abstract

This controversy looks like never ending: Did Islam permitt a woman to become a president? Before SI 2001, the polemic of that problem still happened, even more strict. It is not strange if mass media gave bigger covering on that issue. This research tries to describe news covering on two ideological different national newspapers, Republika and Kompas, periode June until July 2001.
Perencanaan Strategi Promosi Rewind Photobooth Melalui Instagram Galih Ramadani Pangestu; Sofyan, Aning
Jurnal Riset Manajemen Komunikasi Volume 3, No. 1, Juli 2023, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v3i1.2361

Abstract

Abstract. In the development of technology, it is increasingly developing and technology is now very easy to carry out daily activities, in many countries technology has become part of their daily activities where technology can facilitate their activities, with the many uses of technology in Indonesia, of course, is a big target. for businesses to market their business. Promotion is an activity that is part of the marketing communication mix. Promotion provides information to the public or consumers about the products or services offered by the company. The purpose of this study is to analyze and discuss promotion strategies and the use of social media in marketing business services in order to attract customers' interest which is carried out by rewind photobooth. The method used in this research is a qualitative descriptive method with a case study approach. The data from this study were obtained through observations and interviews specifically using several sources or informants. The results of this study are Rewind Photobooth in a promotional strategy that focuses on promotion on Instagram social media because the results of the 360 ​​video are mainly to share a moment through video-based social media. Abstrak. Dalam perkembangan teknologi semakin hari semakin berkembang dan teknologi pun kini sangatlah memudahkan dalam beraktivitas sehari-hari, di banyak negara teknologi sudah menjadi bagian keseharian mereka dalam berkegiatan yang dimana teknologi dapat mempermudah dalam berkegiata, dengan banyaknya penggunaan teknologi yang ada di Indonesia tentunya merupakan target besar bagi dunia usaha untuk memasarkan bisnisnya. Promosi adalah suatu kegiatan yang merupakan bagian dari bauran komunikasi pemasaran. Promosi memberikan informasi kepada masyarakat atau konsumen tentang produk atau jasa yang ditawarkan perusahaan. Tujuan dari penelitian ini adalah untuk menganalisis dan membahas strategi promosi dan pemanfaatan media sosial dalam memasarkan jasa usaha agar bisa menarik minat pelanggan yang dilakukan oleh rewind photobooth.Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan pendekatan studi kasus. Data dari penelitian ini didapatkan melalui hasil observasi dan juga wawancara secara spesifik menggunakan beberapa sumber atau informan. Hasil dari penelitian ini yaitu Rewind Photobooth dalam strategi promosi berfokus pada promosi di media sosial instagram karena hasil dari video 360 tersebut tujuan utamanya untuk membagikan sebuah momen melalui media sosial berbasis video.
Artificial Intelligence as a Catalyst for Sustainable MSME Development in the Halal and Green Economy Rachmiatie, Atie; Sadikin, Aning Sofyan; Respitawulan; Lichandra, Funny
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1471

Abstract

Micro, small, and medium enterprises (MSMEs) serve as the backbone of Indonesia’s national economy, particularly in Bandung Regency, home to over 47,000 MSMEs. However, MSMEs face major challenges including limited marketing skills, low product quality due to insufficient digital access, limited awareness of halal certification, and environmentally unsustainable practices. This community service initiative addressed these issues by implementing an Asset-Based Community Development (ABCD) approach through workshops, technical assistance, and Penta helix collaboration involving academia, government, communities, and media. The program focused on enhancing digital literacy, introducing Artificial Intelligence (AI) for business efficiency, promoting Islamic finance, and fostering a halal and green economic ecosystem. The results show a significant increase in business actors’ interest and awareness in adopting AI and digital tools, especially in creating AI-generated social media content for marketing. Moreover, participants demonstrated improved understanding and capacity to pursue halal certification and eco-friendly packaging. The key outcome of the program is the establishment of a cross-sectoral coordination forum and the organization of an MSME exhibition as a sustainable effort to strengthen MSEs competitiveness.
Co-Authors Atie Rachmiatie Galih Ramadani Pangestu Lichandra, Funny Respitawulan