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All Journal MediaTor: Jurnal Komunikasi Mediator Inter Komunika: Jurnal Komunikasi Jurnal Impresi Indonesia Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations International Journal of Community Service (IJCS) Jurnal Ragam Pengabdian
Aning Sofyan Sadikin
Fakultas Ilmu Komunikasi Universitas Islam Bandung
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Artificial Intelligence as a Catalyst for Sustainable MSME Development in the Halal and Green Economy Rachmiatie, Atie; Sadikin, Aning Sofyan; Respitawulan; Lichandra, Funny
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1471

Abstract

Micro, small, and medium enterprises (MSMEs) serve as the backbone of Indonesia’s national economy, particularly in Bandung Regency, home to over 47,000 MSMEs. However, MSMEs face major challenges including limited marketing skills, low product quality due to insufficient digital access, limited awareness of halal certification, and environmentally unsustainable practices. This community service initiative addressed these issues by implementing an Asset-Based Community Development (ABCD) approach through workshops, technical assistance, and Penta helix collaboration involving academia, government, communities, and media. The program focused on enhancing digital literacy, introducing Artificial Intelligence (AI) for business efficiency, promoting Islamic finance, and fostering a halal and green economic ecosystem. The results show a significant increase in business actors’ interest and awareness in adopting AI and digital tools, especially in creating AI-generated social media content for marketing. Moreover, participants demonstrated improved understanding and capacity to pursue halal certification and eco-friendly packaging. The key outcome of the program is the establishment of a cross-sectoral coordination forum and the organization of an MSME exhibition as a sustainable effort to strengthen MSEs competitiveness.
Adaptasi Komunikasi Pemasaran Digital dalam Menghadapi Pasar yang Dinamis (Studi Kasus pada PT Behaestex melalui Media Sosial Instagram) Muhammad Irsyad Sabiq; Ani Yuningsih; Aning Sofyan
Jurnal Impresi Indonesia Vol. 5 No. 8 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i8.7975

Abstract

Penelitian ini bertujuan untuk menganalisis bentuk adaptasi komunikasi pemasaran digital PT. Behaestex melalui Instagram, adaptasi pesan dan positioning merek Atlas dan BHS, pengelolaan konten produk, budaya, religiusitas, dan gaya hidup, interaksi serta customer engagement dengan audiens, serta tantangan yang dihadapi perusahaan dalam menghadapi pasar yang dinamis. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan paradigma konstruktivisme. Data penelitian diperoleh melalui wawancara mendalam dengan pihak internal perusahaan, wawancara triangulasi dengan distributor dan informan komunikasi digital, observasi konten Instagram, dokumentasi, serta kuesioner pendukung kepada konsumen. Data dianalisis secara deskriptif dengan menafsirkan temuan berdasarkan fokus penelitian dan membandingkan data dari berbagai sumber melalui triangulasi. Hasil penelitian menunjukkan bahwa PT. Behaestex melakukan adaptasi komunikasi pemasaran digital melalui Instagram dengan menyesuaikan media, pesan, konten, interaksi, dan respons terhadap dinamika pasar industri sarung. Instagram digunakan sebagai media visual dan interaktif untuk memperkenalkan produk, membangun citra merek, menyampaikan nilai budaya dan religiusitas, serta menjalin hubungan dengan audiens. Atlas dikomunikasikan sebagai merek yang lebih dinamis, dekat dengan anak muda, fungsional, dan sesuai untuk penggunaan sehari-hari, sedangkan BHS dikomunikasikan sebagai merek premium, elegan, eksklusif, dan berprestise. Konten yang memuat unsur budaya, religiusitas, dan gaya hidup terbukti dapat meningkatkan ketertarikan konsumen terhadap merek. Namun, PT. Behaestex masih menghadapi tantangan dalam meningkatkan interaksi audiens, mengembangkan storytelling yang lebih kuat, menyesuaikan konten dengan Generasi Z, menjaga citra premium BHS, serta menghadapi sensitivitas harga dan daya beli masyarakat. Dengan demikian, adaptasi komunikasi pemasaran digital PT. Behaestex melalui Instagram sudah berjalan cukup baik, tetapi masih perlu diperkuat dari sisi kreativitas konten, interaksi, dan konsistensi identitas merek.
Komunikasi Interpersonal Pimpinan PT. Masaro Jabar Lestari dalam Kolaborasi Pentahelix: Studi Kasus Pengelolaan Sampah di Babakan Ciwaringin, Cirebon Karimah, Syifa Fauzi; Sofyan, Aning; Kurniadi, Oji
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ppeh5072

Abstract

This study analyzes the interpersonal communication of the leader of PT. Masaro Jabar Lestari in developing pentahelix collaboration involving academia, industry, government, community, and media in a waste management project in Babakan Ciwaringin, Cirebon. A qualitative method with a single case-study approach was employed. Data were collected through participatory observation, semi-structured interviews, and documentation, then analyzed using Miles and Huberman's model with source triangulation. The findings show that adaptive interpersonal communication was implemented through four stages—opening, orientation, working, and closing—in both formal and informal contexts. Trust, transparency, deliberation, and a shared vision strengthened collaboration among stakeholders. Positive social perceptions enhanced the leader's credibility, while initial community misunderstandings were addressed through open communication. The study concludes that adaptive, trust-based interpersonal communication is the primary factor supporting successful pentahelix collaboration.
Co-Authors Abdulhamid Sofyan Harahap Alamsyah Nusantara Azis Alya Nurulaeni Alyaa Nazala Awwalia Ani Yuningsih Anne Ratnasari Atie Rachmiatie Aubrey Indallah Syihaboeddin Brian Rinalda Prawikasena Diar Wardani Dikdik Tandika Dindra Harianto Eka Awaliyah Farsha Ahdyra Islamia Galih Ramadani Pangestu Galih Ramadani Pangestu Habi Rahman Kamel Hilal Al Hafidz Ibnu Rasyid Indira Reihan Putri Karimah, Syifa Fauzi Lichandra, Funny Moch. Dickry Sabbieq Nursidqi Mohamad Robby Nugraha Dwinanda Muhammad Irsyad Sabiq Muhammad Rizqan Alfarisi Naufal Feraldy Nopal Nida Nur Anbiya Nindi Nur Asperina Nurjanah Raihan Yuviarin Oji Kurniadi Respitawulan Rian Riyanti Ricky Rizqi Tardha Widara Rochmansyah Tzarini Ayuning Bidhuri Yusuf Hamdan