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All Journal Jurnal Manajemen dan Agribisnis JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS AGRICOLA Jurnal Agribest Jurnal Manajemen AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Agriuma Journal of Agri Socio Economics and Business Jurnal Indonesia Sosial Sains JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Barelang CULTIVATE: Journal of Agriculture Science
Sri Ariani Safitri
Study Program Of Agribusiness, Faculty Of Agriculture, Medan Area University
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Veterinary

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BAURAN PEMASARAN KEPUASAN DAN LOYALITAS PELANGGAN BENIH KELAPA SAWIT PT SOCFIN INDONESIA Safitri, Sri Ariani; Suharno, Suharno; Fariyanti, Anna
Jurnal Manajemen Vol 21, No 1 (2017): February 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.885 KB) | DOI: 10.24912/jm.v21i1.148

Abstract

Along with the increasing demand of palm oil seed trigger an increased number of seed producers of palm oil in Indonesia. Under conditions of tight competition, PT Socfin Indonesia (Socfindo) as one of the producers of palm oil seed needs to evaluate the performance of the marketing mix (product, price, place and promotion) through customer satisfaction and loyalty. This study aimed to analyze the influence of marketing mix towards customer satisfaction and loyalty as well as to analyze the level of satisfaction and loyalty customer  palm oil seed of PT Socfindo. The collection of data through the 30 respondent companies. Data analysis methods used Structural Equation Model Partial Least Square (SEM PLS). Analysis results showed that the the product variables have a significant influence on customer satisfaction and loyalty, while the variables of price, place and promotion does not have a significant influence in shaping customer satisfaction and loyalty. In addition, the calculation results Customer Satisfaction Index (CSI), customer satisfaction index palm oil seed PT Socfindo which can be categorized as very satisfied and calculating results Customer Loyalty Index (CLI), an index of customer loyalty palm oil seed PT Socfindo which can be categorized loyal.
STRATEGI PENGEMBANGAN SISTEM AGRIBISNIS BERAS ORGANIK (Studi Kasus : Desa Lubuk Bayas Kecamatan Perbaungan Kabupaten Serdang Bedagai) Sri Ariani Safitri; Diana Chalil, Emalisa
JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Vol 2, No 10 (2013): Vol 2 No 10 Oktober 2013
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.099 KB)

Abstract

ABSTRAK Dengan meningkatnya kesadaran masyarakat akan bahaya dari residu penggunaan bahan-bahan kimia, terlihat kecenderungan permintaan akan produk-produk pertanian organik, khususnya beras organik semakin meningkat. Namun peningkatan produksi tidak sebanding dengan peningkatan permintaan. Untuk mengatasi hal tersebut diperlukan suatu strategi pengembangan sistem agribisnis beras organik yang tepat. Untuk menganalisis strategi tersebut dilakukan penelitian di Desa Lubuk Bayas, Kecamatan Perbaungan, Kabupaten Serdang Bedagai yang merupakan lokasi produsen beras organik terbesar di Sumatera Utara. Data dikumpulkan dari 20 responden yang terdapat pada seluruh subsistem agribisnis beras organik yang terdiri dari faktor-faktor ekstrnal dan internal. Selanjutnya faktor tersebut dianalisis dengan metode SWOT untuk mendapatkan formulasi strategi. Hasil penelitian menunjukkan bahwa secara internal luas lahan padi organik, pengalaman bertani padi organik, produksi padi organik, pelaksanaan tahapan pertanian organik, pencatatan kegiatan usahatani, ketersediaan modal dan pendapatan merupakan faktor yang mempengaruhi sistem agribisnis beras organik. Secara eksternal faktor yang mempengaruhi adalah sarana produksi pertanian, ketersediaan mesin penggiling dan tempat penjemuran, mutu beras organik, jaringan pemasaran beras organik, permintaan beras organik, dukungan kelompok tani, dukungan pemerintah, dukungan lembaga swadaya masyarakat (LSM) dan sarana irigasi. Dengan kondisi tersebut secara umum strategi pengembangan sistem agribisnis beras organik di Desa Lubuk Bayas yang dapat dilakukan adalah strategi Turn Around yaitu dengan mengatasi kelemahan yang dimiliki untuk memanfaatkan peluang yang ada. Secara rinci terdapat 15 alternatif strategi yang dapat dilakukan yang terdiri dari strategi SO, strategi WO, strategi ST dan strategi WT. Kata kunci: Beras Organik, Faktor Internal, Faktor Eksternal dan Strategi
Bauran Pemasaran Kepuasan Dan Loyalitas Pelanggan Benih Kelapa Sawit PT Socfin Indonesia Sri Ariani Safitri; Suharno Suharno; Anna Fariyanti
Jurnal Manajemen Vol. 21 No. 1 (2017): February 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i1.148

Abstract

Along with the increasing demand of palm oil seedtrigger an increased numberof seed producers of palm oil in Indonesia. Under conditions of tight competition, PTSocfin Indonesia (Socfindo) as one of the producers of palm oil seedneeds to evaluate theperformance of the marketing mix (product, price, place and promotion) through customersatisfaction and loyalty. This study aimed to analyze the influence of marketing mixtowards customer satisfaction and loyalty as well as to analyze the level of satisfaction andloyalty customer palm oil seed ofPT Socfindo. Thecollection of data through the 30respondent companies. Data analysis methods used Structural Equation Model PartialLeast Square (SEM PLS). Analysis results showed thatthe the product variables have asignificant influence on customer satisfaction and loyalty, while the variables of price,place and promotion does not have a significant influence in shaping customer satisfactionand loyalty. In addition, the calculationresults Customer Satisfaction Index (CSI),customer satisfaction index palm oil seed PT Socfindo which can be categorized as verysatisfied and calculating results Customer Loyalty Index (CLI), an index of customerloyalty palm oil seed PT Socfindo which can be categorized loyal.
THE EFFECT OF LENGTH OF SERVICE AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT THE OIL PALM PLANTATION OF PT PERKEBUNAN NUSANTARA IV (CASE STUDY OF THE ADOLINA PLANTATION OF PTPN IV PANTAI CERMIN AND PERBAUNGAN DISTRICTS OF SERDANG BEDAGAI REGENCY) Haidar Alwi Yahya. S; Yusniar Lubis; Sri Ariani Safitri
Journal of Agri Socio Economics and Business Vol. 5 No. 01 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/ jaseb.05.1.79-88 2023

Abstract

This Research was conducted with the aim to analyze the effect of length of working and job satisfaction on the performance of employees in the Adolina Plantation of PT Perkebunan Nusantara IV, located in the sub-district of Pantai Cermin and Perbaungan, regency of Serdang Bedagai. The used method in this research is quantitative data analysis. The sample used in this study amounted to 63 respondents. Data were collected through the use of questionnaires and observations. The analysis techniques applied include multiple linear regression, t-tests, and F-tests. Results of the study showed that the length of work does not have a significant influence on employee performance in the Adolina Garden of PT Perkebunan Nusantara IV. However, job satisfactions positively and significantly affect employee performance in the company. In addition, there is a simultaneous significant influence between length of work and job satisfaction on employee performance.
FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASING LOCAL FRUIT AT RAYA MEDAN MARKET, METRO TRADE CENTRE Octaviani Panjaitan; Syahbudin Hasibuan; Sri Ariani Safitri
Journal of Agri Socio Economics and Business Vol. 5 No. 01 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.05.1.27-40 2023

Abstract

Local fruit is fruit grown by local farmers throughout Indonesia. There are 3 local fruits, namely bananas, Siamese oranges and mangoes at Raya Medan Market, Metro Trade Center (MMTC) which is a traditional market and is managed by a private company, namely PT. Deli Metropolitan on 7 hectares of land. This study aims to analyze: 1) The process of consumer decision making in purchasing local fruit at  MMTC’s  Raya Market. 2) Factors that influence the decision to buy local fruit at  MMTC’s  Raya Market. This research was conducted in April 2022. The number of samples was 60 consumers of local fruit. The method used to determine the sample isNon Probability. Data analysis used Multiple Linear Regression by conducting two tests, namely the research instrument test and the hypothesis test. The results of the study show that: 1) The decision making process in buying local fruit goes through several stages, namely need recognition, information search, selection of alternatives, purchasing decisions and post-purchase behavior 2) The test results show that price, product and location affects the purchase decision.
Penguatan Kemampuan Manajerial Kelompok Tani Melalui Pelatihan Laporan Keuangan Usahatani di Sungai Beduk Kota Batam Sri Ariani Safitri
Jurnal Pengabdian Barelang Vol 3 No 01 (2021): Jurnal Pengabdian Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jpb.v3i01.2715

Abstract

The Sei Beduk Farmers Group of Batam City has not conducted simple farm records. Community service activities aim to improve farmers' knowledge and skills in conducting simple financial reports. The method used the form of training with material in the form of examples of making financial reports. Participants' participation was considered very good as indicated by the activeness of the farmers in conducting discussions. Training activities show that farmers have started to understand simple financial reports and will apply them in farming activities
Analisis Faktor yang Mempengaruhi Marjin Pemasaran Biji Kopi Robusta di Kabupaten Tanggamus Apip Gunaldi Dalimunthe; Sri Ariani Safitri; Faiz Ahmad Sibuea
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 6 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i6.812

Abstract

Coffee is the dominant tropical commodity in global commerce, accounting for 50% of all low-commodity exports. The worldwide allure of coffee primarily stems from its distinctive flavor and is supported by economic, social, traditional, and historical factors. This research aims to ascertain the marketing margins of robusta coffee and identify the elements that impact these margins. The investigation used the descriptive analysis approach. The study included a total of 68 farmers who were selected by random selection, as well as four merchants who were recruited using the snowball sampling method. The data analysis will then focus on an analysis of the marketing margin and a multiple linear regression analysis to identify the following factors that impact the marketing margins of robusta coffee. The study's results indicate that the first channel exhibits a highly efficient marketing channel, demonstrating a minimal marketing margin of IDR.1.520/Kg. Furthermore, the variables influencing marketing margins include the various marketing channels. The sales volume and marketing distance of coffee do not substantially impact marketing margins.
Perilaku konsumen buah pisang kepok (Musa paradisiaca L.) di Kota Medan Safitri, Sri Ariani; Saragih, Febry Pebryani; Dalimunthe, Apip Gunaldi
AGRICOLA Vol 13 No 2 (2023): AGRICOLA
Publisher : Universitas Musamus, Merauke, Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/ag.v13i2.5509

Abstract

Permintaan masyarakat Indonesia terhadap buah lokal semakin meningkat seiring meningkatnya kesadaran masyarakat akan pentingnya nutrisi buah bagi Kesehatan. Pisang kepok (Musa paradisiaca L.) adalah salah satu jenis pisang yang populer dan digemari masyarakat. Penelitian ini bertujuan untuk mengetahui perilaku pembelian dan sikap konsumen buah pisang kepok di Kota Medan. Penelitian dilakukan dengan metode survei pada salah satu pasar tradisional terbesar di Kota Medan. Jumlah sampel konsumen sebanyak 42 konsumen yang ditentukan melalui purposive sampling. Metode analisis data yang digunakan yakni analisis deskriptif dan multiatribut Fishbein. Hasil penelitian menunjukkan bahwa perilaku pembelian konsumen buah pisang kepok di Kota Medan berupa alasan pembelian untuk manfaat kesehatan, alasan berbelanja di pasar tradisional karena harga relatif murah, frekuensi pembelian setiap bulan tidak menentu, pembelian sebanyak 1 sisir disetiap pembeliannya, tujuan pembelian untuk dikonsumsi sendiri, rata-rata pengeluaran konsumen untuk membeli buah pisang kepok Rp.70.001–Rp 90.000 dalam sebulan. Hasil multiatribut Fishbein, sikap konsumen yakni konsumen sangat menyukai atribut harga buah pisang kepok dengan nilai sebesar 12,39 (sangat positif).
Analisis faktor-faktor yang mempengaruhi produksi usahatani jagung (Zea mays L.) Dalimunthe, Apip Gunaldi; Safitri, Sri Ariani
AGRICOLA Vol 13 No 2 (2023): AGRICOLA
Publisher : Universitas Musamus, Merauke, Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/ag.v13i2.5512

Abstract

Jagung merupakan komoditas pertanian yang tidak hanya digunakan sebagai bahan pangan tetapi juga digunakan sebagai pakan ternak pada industri di Indonesia. Penelitian ini berfokus untuk mengidentifikasi faktor-faktor penentu penting yang mempengaruhi produksi pertanian jagung. Penelitian ini melibatkan pemilihan sampel representatif sebanyak 35 orang petani jagung Desa Pulo Bayu Kecamatan Hutabayu Raja Kabupaten Simalungun. Data diperoleh dari gabungan sumber primer dan sekunder. Studi ini menggunakan metodologi kuantitatif untuk menyelidiki dampak dari banyak faktor, termasuk luas lahan, bibit, pupuk, penggunaan pestisida, dan tenaga kerja, terhadap produksi jagung di wilayah tertentu. Hasil penelitian menunjukkan bahwa beberapa faktor antara lain luas lahan, bibit, pestisida, dan tenaga kerja mempunyai pengaruh yang signifikan sebesar 91,1% terhadap hasil produksi petani jagung di Desa Pulo Bayu Kecamatan Hutabayu Raja Kabupaten Simalungun. Studi ini memberikan kontribusi besar untuk memahami dinamika pertanian jagung di wilayah tersebut, sehingga memungkinkan petani dan pembuat kebijakan untuk mengambil keputusan yang tepat.
Indonesian Soybean Import in International Trade Sibuea, Faiz Ahmad; Sibuea, Mhd. Buhari; Safitri, Sri Ariani
Jurnal Manajemen & Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.122

Abstract

Indonesia's reliance on soybean imports due to inadequate domestic production, understanding the multifaceted influence of macroeconomic conditions on soybean imports, and analyzing the factors driving import decisions alongside the effectiveness of existing import policies in ensuring supply security and promoting domestic production. Data collection consists of secondary data obtained from several sources such as the Ministry of Trade (KEMENDAG), the World Bank and UN Comtrade. The data analysis method used are descriptive and panel data regression analysis with the Gravity model. The result of the level soybean import that the United States occupies the first position as the largest soybean exporting country to Indonesia. The share of US soybean exports is very large in Indonesia, reaching 72% of all soybean imports in Indonesia.The results of the panel data regression analysis show that the variable of import tariff, import price and import restriction dummy significantly affect with importing value of Indonesian soybean in the world trade. In addition, exchange rate and economic distance don’t significantly affect with importing value soybean. Implementing Indonesia's soybean policy is expected to help achieve soybean self-sufficiency and reduce dependence on soybean imports from soybean producing countries in the world. The Indonesian government has issued policies namely expanding land, providing superior seeds and technology. The domestic government needs to implement a protection policy by implementing an entry tariff policy. Keywords: soybean Indonesian, international trade, affecting imports, policy soybean, policy implementation
Co-Authors Andika, Muhammad Atri Apip Gunaldi Dalimunthe Azhari, Fauzan ridho Azwana Azwana Banjarnahor, Yohanes Syahputra Dalimunthe, Apip Gunaldi Damanik, Desy Wulan Sary Devi Mei Yanti Tambunan Diana Chalil, Emalisa Faiz Ahmad Sibuea Fariyanti, Anna Gulo, Michael Valentino Haidar Alwi Yahya. S Indriansyah, Muhammad Kalista Sembiring, Glen Maigo Lubis, Mitra Musika Luis, Chyntia Winata Mhd.Buhari Sibuea Nurcahyani, Marizha Octaviani Panjaitan Rika Fitri Ilvira, Rika Fitri Salsabila, Unik Hanifah Saragih, Febry Pebryani Siregar, Naloan Saputra Suharno Syahbudin Hasibuan Warly Putri, Sri Shinta Yusniar Lubis