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All Journal Jurnal Manajemen dan Agribisnis JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS AGRICOLA Jurnal Agribest Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Agriuma Journal of Agri Socio Economics and Business Jurnal Indonesia Sosial Sains JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Pengabdian West Science Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Barelang Jurnal Agrisep CULTIVATE: Journal of Agriculture Science
Sri Ariani Safitri
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Veterinary

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Penerapan Teknologi Pembuatan Pakan Ikan Berbahan Baku Ampas Tahu untuk Peningkatan Kualitas Ikan Lele dan Ekonomi Usaha Ikan Lele Rumahan di Kelurahan Asam Kumbang Asyiah, Nur; Ariani Safitri, Sri; Karima Wardani, Dwika
Jurnal Agriuma Vol. 4 No. 1 (2022): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v4i1.7213

Abstract

The purpose of this research is to apply the technology of making fish from tofu dregs to improve the quality of catfish and the economy of home-based catfish business in Asam Village. The tofu dregs used were obtained from the tofu and tempeh Home Industry in the Asam Kumbang Village area. The composition of the raw material for making catfish feed used is 80% tofu dregs + 20% shrimp head. The catfish feed that has been made is then tested for characteristics, namely protein 43.87%, fat 25.04%, carbohydrates 68, 73%. Observations were made for 42 days on catfish that were given fish feed from tofu dregs or those that were not given. The results obtained during 42 days of feeding fish from tofu waste with observations made on days 7, 14, 21, 28, 35 and 42 with the average weight (weight) of each fish (grams): 21, 58 , 92, 147, 193 and 240. Catfish that are ready to harvest have 5-6 tails per kg with the physical characteristics of large/fat fish. The cost of purchasing catfish seeds is Rp. 25 and the cost of making fish feed from tofu dregs for availability for 42 days (harvest mass) is Rp. 12,250. The catfish harvest period per kg is 5 fish and the selling price to the catfish seller is IDR 20,000 / kg. The catfish harvest for 42 days was 5 kg with a total selling price of Rp. 100.00. So the profit obtained from the sale of 4 kg of catfish is Rp. 87,750 or Rp. 3,500/head. 
Analisis Sikap dan Preferensi Konsumen terhadap Atribut Sayur Kangkung Hidroponik (Studi Kasus: Syifa Hidroponik, Kecamatan Medan Area, Kota Medan): Analysis of Consumer Attitudes and Preferences towards Hydroponic Water Spinach Vegetable Attributes (Case Study: Syifa Hydroponics, Medan Area District, Medan City) Rahman, Mhd. Aldio Fatur; Sri Ariani Safitri; Harahap, Gustami; Hernosa, Siswa Panjang
Jurnal Agriuma Vol. 6 No. 2 (2024): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v6i2.13060

Abstract

Penelitian ini bertujuan untuk menganalisis sikap dan preferensi konsumen terhadap atribut kangkung hidroponik di Syifa Hidroponik, Kota Medan. Metode yang digunakan adalah observasi lapangan dengan instrumen kuesioner dan wawancara, serta jenis penelitian kuantitatif. Sampel penelitian terdiri dari 50 konsumen. Analisis data dilakukan menggunakan analisis multialtribut Fishbein dan analisis konjoin. Hasil penelitian menunjukkan bahwa konsumen memiliki sikap positif terhadap atribut sayur kangkung hidroponik, dengan kesempurnaan fisik daun sebagai faktor utama yang dipertimbangkan saat membeli. Preferensi konsumen menunjukkan bahwa mereka lebih menyukai kangkung hidroponik dengan kesegaran lebih dari 3 hari, harga di bawah Rp 17.000,00/kg, jumlah daun per batang yang banyak, kemasan kantong plastik dengan desain unik, serta warna daun hijau tua dan kesempurnaan fisik daun yang panjang dan bebas lubang.
INTERVENSI TEKNOLOGI TEPAT GUNA BERBASIS DIGITAL ECONOMY UNTUK PENGOPTIMALAN USAHA UMKM DODOL BENGKEL KOTA PERBAUNGAN KABUPATEN SERDANG BEDAGAI Astuti Kuswardani, Retna; Syah, Rahmad; Ariani Safitri, Sri
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5435-5439

Abstract

Penggunaan teknologi telah menjadi salah satu strategi kunci dalam meningkatkan daya saing dan jangkauan pasar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dodol Bengkel. Pengabdian Kepada Masyarakat ini bertujuan untuk  a) membantu UMKM dalam pengadaan peralatan proses pembuatan dodol dan melakukan differensiasi produk dodol dengan berbagai bentuk, warna dan rasa serta kemasan sehingga dapat menarik konsumen dan b) membantu UMKM dalam menerapkan digital marketing sehingga produk dodol pasar bengkel dapat dipasarkan secara online dan melakukan dokumentasi pembukuan secara digital. Pengabdian Kepada Masyarakat dilakukan dengan menggunakan metode forum group discussion dan melakukan pelatihan pada pemilik usaha UMKM Dodol Bengkel dan karyawan. Hasil dari pengabdian menunjukkan bahwa peserta pelatihan memahami penggunaan mesin pengaduk dodol, pembuatan produk dodol dengan variasi bentuk, rasa dan warna, pemahaman terkait design kemasan produk, pemasaran digital dan pembuatan laporan keuangan secara digital.
CONSUMER SATISFACTION AND LOYALTY OF MODERN COFFEE SHOPS IN THE CITY OF MEDAN Siregar, Naloan Saputra; Safitri, Sri Ariani; Dalimunthe, Apip Gunaldi
Journal of Agri Socio Economics and Business Vol. 6 No. 02 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.2.335-354

Abstract

This research aims to determine the consumer decision-making process in purchasing coffee at modern coffee shops and the level of consumer satisfaction and loyalty towards modern coffee shops in Medan Petisah District. The sampling technique used in this study is purposive sampling. Data analysis using descriptive analysis, CSI, IPA, and brand loyalty. Research results obtained: 1) In The process of purchasing Miel Coffee products, most consumers consider it important to drink coffee every day, then choose to drink coffee at Miel Coffee because of its attractive place and learn about Miel Coffee from friends with the initial consideration to visit due to the comfort of the place, then decide to buy spontaneously and feel satisfied after consuming coffee at Miel Coffee. 2) The level of consumer satisfaction with Miel Coffee's attributes is 82 percent, which means consumers are delighted with the service provided by Miel Coffee. Based on the Importance Performance Analysis (IPA) results, the attributes that need to be maintained are those in quadrant II. 3) The results of consumer loyalty at Miel Coffee are pretty good. Miel Coffee consumers can be considered quite loyal because most of them have recommended that others buy from Miel Coffee.
Pelatihan Literasi Keuangan Pada Budidaya Maggot Sebagai Pakan Ternak dan Pupuk Organik di Kelompok Tani Suka Maju Kecamatan Beringin Kabupaten Deli Serdang Gustami Harahap; Syafrizaldi Syafrizaldi; Sri Ariani Safitri
Jurnal Pengabdian West Science Vol 3 No 09 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i09.1608

Abstract

(1) Adanya peningkatan pendapatan petani dari budidaya maggot (2) Adanya pemahaman petani terhadap literasi keuangan di kecamatan Beringin Kabupaten Deli Serdang (3) Pemanfaatan maggot sebagai pupuk organik untuk padi sawah dan pakan ternak. Pengabdian masyarakat dilakukan dengan menggunakan metode pelatihan dan pendampingan. Agar proses pelatihan dapat terlaksana dengan baik dan mudah dipahami oleh mitra, maka dilakukan dengan beberapa tahapan, yaitu ceramah, diskusi/tanya jawab, dan praktik langsung serta pendampingan. Pengabdian masyarakat dilaksanakan bersama dengan kelompok mitra yaitu Kelompok Tani Suka Maju Kecamatan Beringin Kabupaten Deli Serdang. Dari kegiatan PKM yang dilakukan oleh tim pelaksana kegiatan PKM Universitas Medan Area dapat disimpulkan beberapa hal sebagai berikut: Pemanfaatan maggot sebagai pupuk organik dan pakan ternak mampu menekan biaya variabel dari kegiatan usaha tani dan peternakan Masyarakat. Namun selama ini petani pada Kelompok Tani Suka Maju Desa Beringin Kecamatan Beringin Kabupaten Deli Serdang belum membuat pembukuan secara nominal berapa sebenarnya pendapatan rill yang didapat setelah memanfaatkan maggot. Harapannya setelah dilakukan pengabdian, petani dapat melakukan manajemen hasil panennya. Sehingga mampu mengelola keuangan usaha tani baik dari padi sawah, peternakan dan budidaya maggot sehingga keuntungannya dapat dikelola dengan baik untuk pengembangan usaha.
The Impact of Entrepreneurial Characteristics on the Success of Online Fresh Produce Businesses in Medan Luis, Chyntia Winata; Safitri, Sri Ariani; Ilvira, Rika Fitri
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.53-78

Abstract

This research aims to analyze entrepreneurial characteristics, business success, and the influence of entrepreneurial characteristics on business success. The number of samples in this research was 38, using a purposive sampling method. The research results show that the average score level on the entrepreneurial characteristics indicator is 148.8, with a percentage of 78.2% (high category). Not only that, but business success also has an average score of 134.3 with a rate of 70.6% (high category), and there is a significant influence between Entrepreneurial Characteristics (KW) and Business Success (KU). The t-statistical value of Entrepreneurial Characteristics (KW) on Business Success (KU) is 28.476, more significant than the t-table 1.68. This means there is a substantial difference of 28.476 between the average of the two variables and the relationship between them. Apart from that, the resulting research p-value of 0.000 is smaller and much lower than the alpha value (0.05), which means it is significant and rejects H0. The suggestions in this research are for online fresh fruit and vegetable business actors to improve their management skills and strategies in running their businesses and further improve strategies in utilizing the technology used in promotions to attract customer attention. Buy and be better able to market their products inside and outside the city by becoming entrepreneurs. Entrepreneurial characteristics have a significant influence on business success.
Analisis SWOT Pengembangan Usahatani Jeruk Manis di Desa Barung Kersap Kecamata Munthe Kabupaten Tanah Karo Azwana Azwana; Sri Ariani Safitri; Devi Mei Yanti Tambunan
CULTIVATE: Journal of Agriculture Science Vol 2, No 1 (2024): CULTIVATE: Journal of Agriculture Science - MARET
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v2i1.460

Abstract

The research aims to determine the internal and external factors that influence and determine strategies for developing sweet orange farming in Barung Kersap Village. The research uses qualitative SWOT analysis techniques. The results of the research show that there are 4 internal factors Strength, namely easy to obtain agricultural inputs, high quality sweet oranges, long experience of farmers, availability of capital, with 4 weaknesses namely low level of farmer education. , There is no recording of farming activities, Fruit management is less than optimal, Sweet orange production is low. There are 3 external factors Opportunities, namely the potential for land suitable for farming, the establishment of relationships with stakeholders, the support of farmer groups, with 3 Threats, namely the development of pests and plant diseases, the decline in purchasing power and the presence of unfavorable climate/weather. regular.Based on the SWOT analysis, the strategy for developing sweet orange farming in Barung Kersap Village can be carried out using a Turn Around strategy or a WO (Weakness and Opportunities). The strategy for developing sweet orange farming business can be done by a) Increasing sweet orange production by optimizing land use (W4, O1), b) Carrying out good and correct management of orange fruit by conducting learning with farmer groups (W3, O3), c) Carrying out recording farming activities to evaluate production results by utilizing support from farmer groups (W2, O3) and d) Establishing relationships with stakeholders to increase production (W4, O2)
Tingkat Persepsi Petani Terhadap Budidaya Tanaman Kopi Arabika (Coffea Arabica) Di Desa Kutarayat Kabupaten Karo Warly Putri, Sri Shinta; Safitri, Sri Ariani
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 1 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i1.6019

Abstract

Coffee is one of the plantation commodities with high economic value among other plantation crops and plays an important role as a source of national foreign exchange. This study aims to determine the level of farmers’ perceptions toward Arabica coffee cultivation in Kutarayat Village, Naman Teran Subdistrict, Karo Regency. The research location was selected purposively based on specific considerations. A total of 35 farmers were selected as respondents. The research employed both primary and secondary data. Data analysis was conducted using a descriptive quantitative method. To assess the level of farmers' perceptions of Arabica coffee cultivation, a Likert scale was used, in which the total score obtained was divided by the maximum possible score and multiplied by 100%. Farmers’ perceptions of Arabica coffee cultivation were categorized into three aspects: economic, technical, and social. The results showed that the level of farmers' perceptions of Arabica coffee cultivation was relatively high, particularly in terms of technical perception (88.57%), economic perception (77.90%), and social perception (68.57%), with an overall average score of 78.35%, categorized as Good.
Analisis Kelayakan Industri Rumah Tangga Pengolahan Asam Gelugur Menjadi Asam Potong Di Kecamatan Biru-Biru Kabupaten Deli Serdang Gulo, Michael Valentino; Safitri, Sri Ariani
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 1 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i1.6029

Abstract

This study aims to identify the feasibility of a home industry processing asam gelugur into asam potong in Biru-Biru District, Deli Serdang Regency. Asam gelugur is a cooking ingredient that is first processed into asam Potong which is then used to add flavor to dishes, especially to add sourness to food. The business of processing asam gelugur into asam Potong in Biru-biru District is a mainstay of the community's economy so it needs to be developed. This study analyzes with a quantitative approach using primary data. The method used in this study is to use the Revenue Cost Ratio (R/C) and Benefit Cost Ratio (B/C) formulas. This study concludes that the average income of asam gelugur processors reaches IDR 2,554,560 per month with a Revenue Cost Ratio (R/C) value of 2.11 and a Benefit Cost Ratio (B/C) value of 1.11 which states that the business is feasible to run, because it meets the requirements that the value of the Revenue Cost ratio (R/C) and Benefit Cost Ratio (B/C) 1.
Analisis Pendapatan Petani Kentang Pada Program Food Estate Desa Ria-Ria Kecamatan Pollung Kabupaten Humbang Hasudutan Banjarnahor, Yohanes Syahputra; Dalimunthe, Apip Gunaldi; Safitri, Sri Ariani
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 7, No 2 (2025): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v7i2.6033

Abstract

This study aims to maintain the economic, social, and political stability of a country and ensure that high-quality food is available, accessible to all people and increased domestic production. The problem is focused on the Indonesian Government launching a National food barn development strategy to overcome the food crisis through the "Food estate" Program. In North Sumatra, food estates are the right solution to increasing food security. By having a horticultural area, one of which is potato plants. This study analyzes with a descriptive quantitative approach using primary and secondary data. This study concludes that the average income of potato farmers reaches IDR 52,047,133 per year with an R / C ratio of 4.72, which is profitable, so there is a need for a program development strategy using the SWOT method, with an emphasis on technological innovation and increased collaboration at the local community level and large companies.
Co-Authors Andika, Muhammad Atri Apip Gunaldi Dalimunthe Azhari, Fauzan ridho Azwana Azwana Banjarnahor, Yohanes Syahputra Damanik, Desy Wulan Sary Devi Mei Yanti Tambunan Diana Chalil, Emalisa Dwika Karima Wardani Faiz Ahmad Sibuea Fariyanti, Anna Gea, Yanto Trisman Gulo, Michael Valentino Gustami Harahap Gustami Harahap Haidar Alwi Yahya. S Harefa, Devini Hernosa, Siswa Panjang Indriansyah, Muhammad Kalista Sembiring, Glen Maigo Lubis, Mitra Mustika Luis, Chyntia Winata Mhd.Buhari Sibuea Mitra Musika Lubis Nur Asyiah, Nur Nurcahyani, Marizha Octaviani Panjaitan Rahmad Syah, Rahmad Rahman, Mhd. Aldio Fatur Retna Astuti Kuswardani Rika Fitri Ilvira, Rika Fitri Salsabila, Unik Hanifah Saragih, Febry Pebryani Sianipar, Sugiarti Siregar, Naloan Saputra Suharno Syafrizaldi Syafrizaldi Syafrizaldi, Syafrizaldi Syahbudin Hasibuan Syahbudin Syahbudin, Syahbudin Warly Putri, Sri Shinta Yusniar Lubis