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All Journal Jurnal Komunikasi Jurnal Komunikasi dan Kajian Media Communiverse Coverage: Journal of Strategic Communication Jurnal Ranah Komunikasi Jurnal Al Azhar Indonesia Seri Ilmu Sosial Jurnal Komunikasi Global Ranah Research : Journal of Multidisciplinary Research and Development CommLine JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Rahman Asri
Universitas Al Azhar Indonesia (UAI)
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Hiperreality Political Communication, Pop Culture and First Time Voters: Content Analysis Tiktok @erick.thohir Asri, Rahman
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.22482

Abstract

The purpose of this study is to describe a strategy of pop culture that is used to shape the self-image of a political actor who is depicted through electronic media, especially the use of social media TikTok which is part of a political communication channel. The author wants to examine the hyperreality of political communication constructed by the official TikTok account @erickthohir as a presidential-vice presidential candidate in the upcoming 2024 General Election. Using a constructivist paradigm with content analysis methods and a qualitative approach, this study relates to Jean Baudrillard's (1994) thinking about the hyperreality of post content by Erick Thohir's campaign team with is themes or topics that are currently viral, trending topics on social media, expressions, choreography/dance by involving public figures, influencers, celebgrams, Youtubers, with direct, informal, and popular gimmick delivery to strengthen personal branding especially for beginner voters who are potential targets in the upcoming 2024 results of this study indicate that the campaign team for the presidential and vice-presidential candidates optimally by using popular culture idioms and gimmicks and forming (hyperreality) in the image of a figure that is presented as if in the 'real' world depicted in post content count. Official TikTok @erick.thohir. The research shows that studies related to self-im personal branding and other media effects in political communication continue to be used by optimizing the use of social media as an alternative medium for campaigning.
Co-Authors Alma Mandjusri Armia, Dhafin Faradila, Nindi Gusmia Arianti Hanafi, Des Shambodo, Yoedo Tambunan, Resman Muharul Wijayanti, Tiwi Zarkasi, Irwa R.