Article Per Year (5 Year)
p-Index From 2021 - 2026
2.517
P-Index
This Author published in this journals
All Journal Psikologika : Jurnal Pemikiran dan Penelitian Psikologi Jurnal Psikologi Jurnal Psikologi Integratif MEDIAPSI International Journal of Artificial Intelligence Research Asia-Pacific Management and Business Application Jurnal Psikologi Sosial JURNAL PENELITIAN Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Pengabdian UNDIKMA Psycho Idea Psychological Research on Urban Society Jurnal Penelitian Brawijaya Journal of Social Science
Ali Mashuri
Departemen Psikologi, Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
CONTRIBUTION OF SOCIAL CAPITAL AND POLITICAL MARKETING TO THE FIGURE OF THE MILLENNIAL GENERATION IN LOCAL POLITICAL CONTESTS IN INDONESIA (Case Study of Muhammad Bobby Afif Nasution's Victory in the 2020 Medan City Pilkada) Fadli, Teuku Faishal; Aminuddin, M. Faishal; Mashuri, Ali
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1276

Abstract

This study aims to analyze the political marketing strategy, social capital, and millennial generation of the Bobby and Akhyar pair in the 2020 Medan City Pilkada. This study uses a qualitative case study research method. The research design in this study uses an explanatory case study. The research data consists of primary data and secondary data. The data collection techniques used by the researcher are Documentation, Interviews, and Observation. Based on the results of the study, it shows that the political marketing strategy and social capital carried out by Bobby Nasution as a millennial political actor in the 2020 Medan City Pilkada are by implementing puss marketing (direct meetings with the community), pull marketing (utilizing media in branding his image), pass marketing (utilizing the support of influential figures in campaigning for his political ideas). Bobby Nasution's social capital consists of friendships with influential figures in Medan City, being active as a member of the PDI Party, as the son-in-law of Mr. Jokowi as President of Indonesia and others. The relationship between aspects of political marketing, social capital and millennial political actors in the victory of the Bobby-Aulia pair in the 2020 Medan City Pilkada, namely the victory obtained by the Bobby Nasution pair in the 2020 Medan City Pilkada cannot be separated from the contribution of political marketing carried out, the social capital owned and their brand image as millennial political actors. The three aspects above are interconnected in their implementation, for the ideas and political promises offered will be conveyed through direct meetings with the community, uploaded on social media, forwarded by influential figures, and channeled and assisted by the social capital they have, such as being campaigned by their supporting parties, by their business relations, or by youth communities that are included in the millennial generation community.
Inclusivity-based intervention to enhance religious tolerance among junior high school students Ali Mashuri; Sukma Nurmala; Ika Herani; Yuliezar Perwira Dara; Esti Zaduqisti
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 9 No. 3 (2024): August 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v9i3.13216

Abstract

This community service program is inspired by indications or trends of religious intolerance among students in Indonesia. We designed this community service as a preventive intervention to enhance the understanding and levels of religious tolerance among junior high school students. The intervention emphasizes the importance of nationalism towards the Unitary State of the Republic of Indonesia (Indonesian: Negara Kesatuan Republik Indonesia/NKRI) and religious moderation as enhancing factors of religious tolerance. Fifty-eight students of SMPN 10 Kota Malang participated in the pre-test and post-test. Data analysis built upon paired sample t-tests with bootstrapping. The results indicated that, first, general knowledge scores regarding religious tolerance (e.g., the meaning or definition of religious tolerance, positive impacts of religious tolerance) and specific knowledge about forms of religious tolerance were significantly higher at the post-test stage compared to the pre-test. Secondly, the intervention proved effective in enhancing religious tolerance, particularly in terms of interreligious respect and politics, as their scores at the post-test stage were significantly higher compared to the pre-test. The third finding showed that participants positively evaluated the community service activities in terms of their objectives, implementation, and outcomes. Participants also perceived the community service activities as beneficial in fulfilling their need for a better understanding of religious tolerance. Overall, the empirical findings in this community service program imply that inclusivity in society plays a crucial role in enhancing religious tolerance among junior high school students.
Peran kepribadian dan orientasi budaya (individualis vs. kolektivis) terhadap perilaku inovatif individual pada pegawai Nurmala, Sukma; Mashuri, Ali
Jurnal Psikologi Sosial Vol 23 No 1 (2025): Februari
Publisher : Fakultas Psikologi Universitas Indonesia dan Ikatan Psikologi Sosial-HIMPSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/jps.2025.08

Abstract

Individual innovative behavior reflects the exploration and application of new ideas in the work environment. Personality and cultural orientation (individualism vs. collectivism) play an important role in shaping an employee's innovative tendencies. Unfortunately, most current research still examines personality factors and cultural orientation factors separately, even though both factors have great potential to be interrelated in predicting individual innovative behavior. Therefore, this study aims to analyze the influence of personality and cultural orientation on individual innovative behavior in the workplace. This study uses a quantitative approach with a survey method. The sampling technique used is purposive sampling, with a total of 265 participants who are employees with at least one year of work experience. The research instruments consisted of the individual innovative behavior scale, the IPIP-BFM-25 Indonesia Scale, and the cultural orientation scale. The results of the study showed that individualist orientation, intellect personality, and conscientiousness were significantly related to the tendency of innovative behavior. Individuals who are open to new experiences, tend to be individualistic, have strong self-discipline, and have a high level of education are more likely to show innovative behavior. In addition, these characteristics are more often observed in male employees. Meanwhile, collectivism did not show a significant relationship with innovative behavior. These findings have important implications, both theoretically and practically. Theoretically, this study confirms that personality and culture orientation can play a role in shaping innovative behavior, although there is variation in their effects. Practically, these results indicate the importance of developing human resource management strategies that can encourage innovation by considering individual factors and work culture.
Strategic Communication of Superordinate Identity in International Marketing: Evidence from Malaysia Madani to Reduce Indonesian Tourism Avoidance Nirwana, Maya Diah; Kriyantono, Rachmat; Mashuri , Ali; Hakim , Muhammad Lukman
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 1 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2025.014.01.3

Abstract

Cross-border tourism in Southeast Asia is often hindered by identity-based biases and intergroup animosity, particularly towards immigrant communities. Grounded in Social Identity Theory, this study investigates whether the strategic communication of a superordinate identity framed through Malaysia’s inclusive Malaysia Madani campaign can reduce Indonesian tourism avoidance among Malaysian youth. A one-way between-subjects experimental design was implemented with 92 university students (aged 18–24), randomly assigned to either a treatment group exposed to Malaysia Madani narratives or a control group completing a neutral activity. Participants assessed immigrant population threat, immigrant animosity, cultural openness, perceived authenticity communication, and tourism avoidance using validated 7-point Likert scales. Findings revealed that superordinate identity exerted statistically significant but theoretically inconsistent effects on tourism avoidance via threat or animosity. However, cultural openness significantly moderated the relationship between identity and tourism avoidance, whereas authenticity communication did not. These results underscore the pivotal role of cultural openness in international marketing communication strategies aimed at reducing tourism resistance. Theoretically, the study advances identity-based marketing discourse; practically, it suggests that professionals in marketing and tourism should design campaigns that strengthen inclusive identity and foster openness to re-engage reluctant travellers and revitalise regional tourism.
Resistance to Intergroup Helping: The Effects of Motive and Audience from the Perspective of Observer Group Mashuri, Ali; Nuryanti, Sofia
Psikologika: Jurnal Pemikiran dan Penelitian Psikologi Vol. 29 No. 1 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/psikologika.vol29.iss1.art5

Abstract

Help provision, often perceived as an act of kindness, is often resisted or rejected by the recipients. Preliminary research examined the resistance showed by help recipients, with none conducted on the resistance perceived by observer groups. Therefore, this research aimed to examine the effect of motives (prosocial versus strategic) and audience (private versus public) on resistance to intergroup helping through the perspective of observer. Data were collected from 1,752 participants recruited using the convenient sampling method. The first hypotheses showed that the motives with values of B = .30, t = 7.66, p < .001, and the audience comprising B = .46, t = 11.66, p < .001, significantly resulted in higher levels of observer positive evaluations of intergroup helping. The second hypothesis showed that observer positive evaluations of intergroup helping significantly decreased observer resistance to intergroup helping, B = -.28, t = -10.40, p < .001. The third hypothesis showed that the positive evaluation of intergroup help significantly mediated the effect of prosocial motives (indirect effect: B = -.09, the lower limit of the confidence interval [LLCI] = -.11, upper limit of the confidence interval [ULCI] = -.06) and private audiences (indirect effect: B = -.13, LLCI = -.16, ULCI = -.10) in reducing observer resistance to intergroup help. These empirical results collectively emphasized the significance of a group reputation or image in extending help to others, influencing the perspective of observer regarding accepting or rejecting intergroup aid.
Literasi Digital dan Sosial Emosional untuk Meningkatkan Pengetahuan Pelajar SMA Mengenai Radikalisme Beragama Mashuri, Ali; Nurmala, Sukma
Jurnal Pengabdian UNDIKMA Vol. 5 No. 1 (2024): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i1.9114

Abstract

This community service program aims to enhance digital and emotional social literacy of high school students to prevent them from being easily exposed to religious radicalism. The method of the community service program takes shape via interactive socialization about cognitive and social-emotional digital literacies as an antidote to extremist ideology involving 64 students at SMA Brawijaya Smart School, Malang City. The service evaluation instrument consists of a pre-test and post-test, which are then analyzed inferentially using the Wilcoxon Signed-Rank Test. The results of the socialization showed that the levels of participants’ understanding of radicalism in general, religious radicalism in particular, and cognitive and social-emotional digital literacies were significantly higher at the post-test stage compared to the pre-test stage. The final findings showed that participants positively evaluated the goal, implementation, and outcome from the socialization. Moreover, participants rated that socialization could meet their needs to know more about radicalism in general, religious radicalism in particular, and the cognitive and social-emotional digital literacies to tackle religious extremist ideology.
Soft Strategies Untuk Meningkatkan Resistensi Masyarakat Terhadap Praktik Politik Uang dalam Pemilhan Umum Mashuri, Ali; Sarirah, Thoyyibatus; Zaduqisti, Esti
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.11935

Abstract

Money politics is allegedly an acceptable practice and influences the public's decisions in voting leaders in both legislative and executive general elections in this country. This community service aims to address such public's misconceptions about money politics through socialition in collaboration with the Electoral Commission (Indonesian: Komisi Pemilihan Umum/KPU) of Malang Regency. Involving 23 participants from academia, the Election Supervisory Agency (Indonesian: Badan Pengawas Pemilu /Bawaslu), the Voting Organizer Group (Indonesian: Kelompok Penyelenggara Pemungutan Suara/KPPS), social activists, and other general public members, we conducted the socialization using a pretest and posttest method. The data were analyzed using SPSS for Windows version 20 with bootstrapping techniques. Despite having the same scores on the post-test and pre-test, the community service results indicated that misconceptions about vote-buying in elections reduce, first, participants’ perception of the negative impact of such practices. Second, these misconceptions decreased the participants' ability and confidence in addressing money politics practices. The final findings show that participants evaluated the community service activities as beneficial in enhancing their knowledge about money politics in the general elections in Indonesia. These empirical findings imply that changing public misconceptions about money politics in general elections is not an easy step, which affects public pessimism in tackling these practices.Politik uang ditengarai masih menjadi praktik yang dianggap wajar dan mempengaruhi keputusan masyarakat dalam menentukan calon pemimpin dalam pemilihan umum (pemilu) legislatif maupun eksekutif di negeri ini. Pengabdian pada masyarakat ini bertujuan menangani pandangan-pandangan keliru masyarakat mengenai politik uang tersebut melalui kegiatan sosialiasi berkolaborasi dengan Komisi Pemilihan Umum (KPU) Kabupaten Malang. Melibatkan  23 partisipan dari kalangan akademisi, Badan Pengawas Pemilu Umum (Bawaslu), Kelompok Penyelenggara Pemungutan Suara (KPPS), aktivis sosial, dan masyarakat umum lainnya, sosialisasi dilakukan melalui metode pretest dan posttest. Data hasil sosialisasi dianalisis menggunakan perangkat lunak SPSS for Windows versi 20 dengan teknik bootstrapping. Terlepas memiliki skor yang sama pada posttest dan pretest, hasil pengabdian pada masyarakat menunjukkan bahwa pandangan-pandangan keliru mengenai politik uang dalam pemilu mengurangi, pertama,  persepsi partisipan atas dampak negatif praktik terebut. Kedua, pandangan-pandangan keliru tersebut berdampak pada pengurangan kemampuan dan keyakinan partisipan dalam mengatasi praktik politik uang. Temuan terakhir menunjukkan bahwa partisipan menilai kegiatan sosialiasi bermanfaat untuk meningkatkan pengetahuan mereka tentang praktik politik uang dalam pemilu di Indonesia. Implikasi dari hasil pengabdian pada masyarakat ini adalah mengubah pandangan-pandangan keliru masyarakat mengenai politik uang dalam pemilu bukan langkah mudah, yang berdampak pada pesimisme masyarakat dalam mengatasi praktik tersebut.
“Silence is Golden:” Explaining the Silent Majority Based on Fatalism, Culture, and National Attachments Mashuri, Ali; Nurmala, Sukma; Zaduqisti, Esti
Psychological Research on Urban Society Vol. 8, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Why do citizens tend to be silent about a country’s social, political, or economic problems? The silent majority refers to most members of society not support or engage in collective action to protest injustice. This study aimed to explain the silent majority’s psychosocial dynamics and fill the research gaps in the psychology literature that focuses on collective action and its determining factors. The study’s participants (N = 349), recruited using convenience sampling, were undergraduate and graduate students from several universities in Indonesia. In our study, the psychosocial characteristics of the silent majority included fatalism, cultural dimensions (i.e., power distance, uncertainty avoidance, collectivism, and masculinity), and national attachments (i.e., national identification and nationalism). Fatalism was the most significant predictor of the silent majority, with substantial mediating effects on the role of cultural dimensions in strengthening the silent majority. The findings revealed that nationalism significantly moderated the relationship between fatalism and the silent majority. Specifically, the positive relationship between fatalism and the silent majority was significantly stronger among participants with high, rather than low, levels of nationalism. These observations imply that fatalistic beliefs, the cultural characteristics of society’s members, and national pride underlie the psychosocial dynamics of the silent majority.
Co-Authors Esti Zaduqisti Esti Zaduqisti Esti Zaduqisti Esti Zaduqisti Fadli, Teuku Faishal Hakim , Muhammad Lukman Ika Herani M. Faishal Aminuddin Maya Diah Nirwana Nurmala, Sukma Nuryanti, Sofia Purnomo Rozak Rachmat Kriyantono Salsabila, Jihan Sukma Nurmala Sukma Nurmala thoyyibatus sarirah Wawan Sobari Yhoga Hardy Wiratama Yuliezar Perwira Dara