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Ganawati, Nengah
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The Influence of E-WOM, Perceived Self-Efficacy, and Herding Behavior on Online Purchase Intentions During Shopee Live Streaming of Fashion Products in Denpasar City I Wayan Deni ARMIKA; Nengah GANAWATI; Ni Ketut SARIANI
Loka: Journal Of Environmental Sciences Vol. 2 No. 3 (2024): Loka: Journal Of Environmental Sciences (July – September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i3.327

Abstract

Purpose:Online purchase intention for a product is determined by several indicators. "The purpose of this study was to determine the simultaneous and partial influence of e-WOM, perceived self-efficacy, and herding behavior on online purchase intention during Shopee live streaming of fashion products in Denpasar City.Methodology:The population in this study was all Shopee app users in Denpasar City, with an unknown exact number. A purposive sampling method determined the sample size at 100. Data collection was conducted using a questionnaire. The collected data were analyzed using multiple linear regression, while hypotheses were tested using the F-test and t-test.Findings:The results of this study indicate that E-WOM, perceived self-efficacy, and herding behavior have a simultaneous positive effect on online purchase intention on Shopee live streaming of fashion products in Denpasar City. E-WOM has a partial positive effect on online purchase intention on Shopee live streaming of fashion products in Denpasar City.Implication:Perceived self-efficacy has a partial positive effect on online purchase intentions on Shopee live streaming of fashion products in Denpasar City, and Herding behavior has a partial positive effect on online purchase intentions on Shopee live streaming of fashion products in Denpasar City.
Co-Authors Anak Agung Bagus Amlayasa Ananda, I Kadek Ari Arini, Desak Gde Dwi Arini, Desak Gde Dwi Azis, Ita Silvia Azita Azis, Ita Sylvia Azita DEWI, Ni Komang Indah Sari Dwi Nova Indriyani Ekajayanti, L.G.P Sri Gusti Ayu Putu Sri Suningsih I Gde Wedana Arjawa I Kadek Ari Ananda I Putu Ditya Manguyoga I Wayan Deni ARMIKA I.B. Darma Negara I.B. Putra MANUABA Kawisana, Putu Gede Wisnu Permana Manuaba, I. B. Made Putra MANUABA, I.B Made Putra Ni Gusti Ketut Sri Astiti Ni Made Dwi Wulandari Nitiwidari, Dewa Ayu Putu PRATIWI, Ketut Winda Putu Ayu Sita Laksmi Putu Ayu Sriasih Wesna Sanjaya, I Ketut Puja Wirya Sariani, Ni Ketut Selamet, I Ketut Sudarmini, Ketut Suriani, Ni Nyoman YAMAWATI, Ni Kd. Sioaji Yogiarta, I Made