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Pendampingan Pengembangan Karakter Individu Sebagai Penggiat Pencegahan Pemberantasan Penyalahgunaan dan Peredaran Gelap Narkotika (P4GN) Pada Kalangan Masyarakat di Kabupaten Bogor Nur Laela Ermaya, Husnah; Kalifatullah Ermaya, Sir
E-Coops-Day Vol. 5 No. 1 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i1.4184

Abstract

The circulation of illegal drugs continues to increase every year. The volume of drug circulation is directly proportional to the number of users. Bogor Regency has the second highest number of drug cases in West Java (Jabar). A total of 170 drug cases have been handled by the police in 2022. The Bogor Police Narcotics Unit throughout the year has been trying to reduce the number of drug users and dealers by carrying out preventive efforts in collaboration with other stakeholders. This activity aims to provide education to all participants who attend about the impacts of using illegal drugs and how to overcome them. Apart from that, it also forms the individual character of every P4GN activist in Bogor Regency.
Pendidikan Perkoperasian "Dasar Perkoperasian, Kelembagaan Koperasi dan Usaha Koperasi" Bagi Calon Anggota di SMK Koperasi, Daerah Istimewa Yogyakarta Kalifatullah Ermaya, Sir
E-Coops-Day Vol. 5 No. 1 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i1.4205

Abstract

The number of cooperatives in Indonesia continues to increase rapidly, but there are still many cooperative members and employees who do not understand the principles of cooperatives, so many cooperatives are not active. One of the cooperatives in Daerah Istimewa Yogyakarta is the Employee Cooperative at SMK Cooperative, Yogyakarta. The Community Service Team provides guidance in the form of material regarding the basics of cooperatives, cooperative institutions, and cooperative businesses so that prospective members can participate better and employees work more actively to improve their performance. Some of the cooperative theories provided in this Community Service activity are basic cooperatives, definition of cooperatives, foundation, principles and objectives for establishing cooperatives, cooperative principles, characteristics of cooperatives, types of cooperatives, and business activities in cooperatives. In practice, there needs to be a strengthening of prospective members so that they have strong motivation to cooperate. It is hoped that educational development for employees and prospective members will be able to contribute to all levels of management, employees, and members.
Pengembangan Desain Kemasan Produk Bumbu Pecel KWT Kenanga, Ngestiharjo, Daerah Istimewa Yogyakarta Kalifatullah Ermaya, Sir; Nur Laela Ermaya, Husnah; Muchran, dkk, Murniady
E-Coops-Day Vol. 5 No. 2 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i2.4683

Abstract

We carried out this Community Service Activity (PKM) for the Women Farmers Group (KWT) "Kenanga", situated in Ngestiharjo, Special Region of Yogyakarta. This activity aims to provide insight into the packaging of its flagship product, namely pecel seasoning. We use guidance on appropriate packaging to enhance the product's competitiveness. This PKM activity was successfully implemented. In addition, the activity provides participants with motivation, fostering persistence and enthusiasm for product development. We then apply the designed packaging and labels to the product, aiming to boost sales volume and establish a product with a significant competitive edge
Analisis Bauran Pemasaran dalam Upaya Meningkatkan Partisipasi Anggota di Koperasi Karyawan Sejahtera Universitas PGRI, Yogyakarta Kalifatullah Ermaya, Sir; Nur Laela Ermaya, Husnah; Mulyana, Iwan
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4396

Abstract

The existence of cooperatives as the center of economic activity for most Indonesians has begun to be displaced by competitors such as more modern shops and mini markets. Therefore, improving the quality of service and member participation in the cooperative is important in improving its business. Researchers conducted research using qualitative methods and used descriptive statistics to determine the marketing mix and member participation in the Sejahtera Employees Cooperative, PGRI University, Yogyakarta. The sampling technique used was simple random sampling with a total of 30 respondents. There are twenty-six indicators which fall into ten dimensions and two variables. In conveying messages about their products to consumers, all dimensions of the marketing mix variables and member participation in the Sejahtera Employees Cooperative, PGRI University, Yogyakarta fall into the very high category. The dimension with the best score is the place with a score of 4.98. Meanwhile, the dimension with the lowest score is processed with a score of 4.57. This shows that the Prosperous Employee Cooperative, PGRI University, Yogyakarta has implemented the 7P marketing mix and member participation well.
Analisis Sumber Daya Perusahaan Dan Lingkungan Eksternal: Studi Kasus pada Industri Kreatif Digital Pasca Pandemik Covid 19 Ermaya, Sir Kalifatullah; Mulyana, Iwan; Nur Laela Ermaya, Husnah; ARR, Tryiis
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4502

Abstract

This research highlights company resource variables and the external environment in the digital creative industry in West Java, which is registered with Aspiluki. There were 25 respondents in this study, consisting of owners and managers. This research uses quantitative and descriptive research methodologies. Company resources are everything that the company owns and can control. Meanwhile, the external environment is the environment outside the organization that can influence a company. The results show that the biggest indicator of the company resource variable is "the accuracy of using computer-based systems to analyze customer and market information." Meanwhile, the biggest indicator of external environmental variables is "the power of suppliers in determining costs to the company." The lowest indicator for the company resource variable is "developing and maintaining computer-based communication relationships with customers." Therefore, researchers suggest that companies should improve service quality by offering customer service 24 hours a day instead of normal office hours, which usually only involve 5 working days a week. Meanwhile, the lowest indicator for external environmental variables is "changes in government policies that affect digital creative businesses." Therefore, researchers suggest that the government provide policies that can provide more contributions to companies in the digital creative industries.
Product Analyst & Digital Marketing Training at SMES "Kwt Kenanga" in Ngestiharjo, Kasihan, Bantul, D.I.Y murniady muchran; Adi Prasetyo; Sir Kalifatullah Ermaya; Firdiyan Syah
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i4.4995

Abstract

The Women Farmers Group (KWT) plays a role as a platform facilitating community participation, especially among women. This service targets one of the KWTs located in Bantul Regency, DIY. The presence of KWT "KENANGA" includes three divisions, with the food division being the focus of this training. The food division of KWT "KENANGA" has various products but has not fully optimized their marketing and sales. The goal of this service is to provide solutions to the issues found with the partners, focusing on enhancing the added value of products through improved packaging and implementing digital marketing to reach a broader market. The training method was conducted in 4 stages (Planning, Implementation, Evaluation, and Reporting) where activities were carried out face-to-face in a forum that presented materials and training simultaneously. As a result of this training, partners were able to practice methods to enhance the added value of their products through packaging and use digital marketing via smartphone media. The conclusion from this training is that KWT "KENANGA" is crucial in understanding and utilizing technology to reach a broader market. Additionally, involving the younger generation is essential as they provide access to information regarding current consumer behavior trends and developments.
Pengaruh Penggunaan Artificial Intelligence (AI) Terhadap Kinerja Perusahaan Penerbitan Buku di Kota Bandung Kalifatullah Ermaya, Sir; Nur Laela Ermaya, Husnah; Ummul Umara, Yara; El Farras, Nurussyafiqa
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5257

Abstract

This study aims to measure and analyze the effect of the use of Artificial Intelligence (AI) on company performance using a quantitative approach in thirty businesses engaged in book publishing in the city of Bandung. From the results of the study, it can be concluded that the use of AI has a positive effect on company performance. AI-based analysis plays an important role in supporting companies to enter new markets. In addition, the implementation of AI within an organization can reduce operational time and costs. Therefore, companies should be able to improve the quality of their human resources in adopting the ever-evolving AI technology. In addition, companies can also use AI gradually, considering that the use of this technology requires a lot of investment costs.
The Unique Strategy in Digital Cooperatives to Increase Benefit for Members Ermaya, Sir Kalifatullah; Ermaya, Husnah Nur Laela; Azhar, Shofwan; Mulyana, Iwan
International Journal of Business, Economics, and Social Development Vol. 4 No. 4 (2023)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v4i4.430

Abstract

The focus of this research is to analyze the uniqueness of the strategy in the cooperative business to increase profits for its members. This research is qualitative and descriptive. This research was conducted on 10 healthy cooperatives that have used digital applications in their daily operations registered in department of cooperatives and SMEs. The purpose of cooperatives is to prosper members and provide benefits either directly or indirectly. Some of the cooperative business uniqueness, namely: open and voluntary membership, democratic management system and the distribution of residual income is carried out fairly according to the business services of each member.From the results of study, the obstacles that occured in the implementation of digital cooperatives were: low capital provided by members, the lack of technology understanding in human resources, weak soft and hard skills, the existence of strong competition with other businesses, low interest in young people towards cooperative business, the low quality of the cooperative business planning.Revitalization is urgently needed so that cooperatives do not get worse. The authors suggested that cooperatives needed to develop the right strategy in order to survive in the storm of economic competition. The governmenthad to provide financial assistance for human resource development and provide training for cooperative employees. In addition, it is necessary to revamp the digital business comprehension for young people as new generation so that they can focus more on developing cooperative businesses for giving nation economic contribution.
STRATEGI PENGEMBANGAN BISNIS DENGAN PENDEKATAN BUSINESS MODEL CANVAS (STUDI KASUS: INDUSTRI KECIL KERUPUK) Sir Kalifatullah Ermaya; Nana Darna
Business Management and Entrepreneurship Journal Vol 1, No 3 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk mengetahui perancangan model bisnis Usaha Kerupuk Ibu Neti dengan menggunakan Business Model Canvas (BMC) melalui analisis SWOT dan untuk mendapatkan strategi yang sesuai dalam pengembangan usahanya. Penelitian ini bersifat kualitatif dan tidak menggunakan metode statistika. Adapun metode yang digunakan dalam penelitian ini adalah metode Participatory Action Research (Penelitian Aksi Partisipatif), dimana peneliti terlibat langsung dalam setiap aktivitas perusahaan selama kurang lebih satu bulan. Hasil menunjukkan bahwa Business Model Canvas dapat diterapkan dengan baik pada usaha ini dan strategi yang digunakan adalah strategi Turn Around. Kesimpulan menyatakan bahwa untuk pengembangan Usaha ini maka perlu diterapkan transformasi Business Model Canvas yang dilakukan oleh peneliti.