Claim Missing Document
Check
Articles

Found 36 Documents
Search

KESESUAIAN (FIT) ANTARA LINGKUNGAN DENGAN ORIENTASI STRATEGI UNTUK MENINGKATKAN KINERJA USAHA KECIL MENENGAH (UKM): SEBUAH MODEL PENGEMBANGAN TEORITIS Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 10 No 1 (2009): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.37 KB)

Abstract

Research on the orientation of the strategy with the environment have been carried out by previous researchers, but still produces a variety of findings, in addition to the research is generally done in large companies. Therefore, research on strategic orientation fit and environment in small and medium-sized companies that use environmental typology of Dess and Beard, (1984) still needs to be done.
PENGARUH ADAPTABILITAS PEMASARAN TERHADAP KINERJA PEMASARAN MELALUI HUBUNGAN DENGAN PELANGGAN DAN KEUNGGULAN BERSAING Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 14 No 2 (2011): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.289 KB)

Abstract

Puposes of this study were to explain the influence of marketing adaptabilitation on customer relationship and competitive advantage olso to analysis influence of customer relationship and competitive advantage on marketing performance. To test the empirical models, Structural Equation Modeling (SEM) was used. Sample size of this research were 200 owners and/or managers of Small and Medium Enterprises (SMEs) running food and beverage sector in the residency Banyumas areas. The results showed that marketing adaptabilitation has a positive effect on customer relationship and competitive advantage, customer relationship and competitive advantage on marketing performance.
PENGARUH KUALITAS FITUR, DESAIN, IKLAN, KEPUASAN KONSUMEN DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEINGINAN BERPINDAH MEREK HANDPONE (Survai Pada Pengguna Handphone Di Kota Purwokerto) Andry Irawan; Nurhayati Indyastuti; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.48 KB)

Abstract

The background of this research is that there is intense competition in the mobile industry and the still limited research examining brand displacement. This research was conducted on 110 mobile phone users in Purwoketo. Analysis tools used in this study is Stuctural Equation Modelling (SEM). The results of this study is the variable quality of features, design and advertising have a positive influence on satisfaction. Variables positively influence satisfaction of the needs for information and consumer loyalty. Variable needs to find information in a positive impact on customer loyalty.
EVALUATION INTERNATIONALIZATION PROGRAMS OF CREATIVE INDUSTRY MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN PURBALINGGA: AN ANALYTICAL HIERARCHY PROCESS (AHP) METHOD Suliyanto Suliyanto; Weni Novandari; Ary Yunanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.678 KB) | DOI: 10.20884/1.jp.2019.26.1.1437

Abstract

This study aims to evaluate the program of internationalization of UMKM Creative Industries in Purbalingga . Respondents in this study are the SMEs Creative Industries business people who are considered to have knowledge about the Creative Industry in Purbalingga. Data collection using in-depth interviews, questionnaires, and Focus Group Discussion (FGD). Data analysis used is descriptive qualitative and Analytical Hierarchy Process (AHP). Based on the analysis concluded that several factors lead to non-optimal of Creative Industry MSEs internationalization programs sequences was lack of financial, managerial capabilities, lack of information, government support, and the international environment. In order to optimal, Creative Industry of MSMEs internationalization programs should be conducted to use counseling and sustainable facilitation, in which the government and successful entrepreneurs in the international market help entrepreneurs MSMEs creative industries in Purbalingga to succeed in the international market.
ZAKAT SEBAGAI ASPEK TABARU DAN PENGUNGKAPAN ISLAMIC SOCIAL REPORTING TERHADAP KINERJA KEUANGAN Aris Kurniawan; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 18 No 2 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.934 KB)

Abstract

Zakat is the 3rd Islam principle from 5 o f them after shalat, zakat is the important maaliyahijtima’iyyah worship whether if we look from the Islam knowledge or from the social aspect for the society welfare. Zakat can be described as a blessing, growth and development. Beside it is compulsory for individual, it is also compulsory for the company. For company, zakat is the tabaru (social) aspect which can help the parties that need help and it also can increase the development o f the company itself. Company zakat are counted based on the general requirements or based on accountancy principle in PSAK No. 109 about the accountancy o f zakat and infaq/sedekah which is legalized on May 2008 by DSAK and IAI where the company’s zakat will be counted 2,5% from the profit after tax. The expression o f Corporate Social Responsibility) in Indonesia is one o f issues which is up to date to be discussed, whether for the conventional or Islamic company. In Islamic company (Syariah Bank) the expression o f CSR is measured by using different index with the expression o f conventional company index. The expression o f CSR in syariah bank is not using CSDI (Corporate Social Disclosure Index) anymore, but by using ISR (Islamic Social Reporting) index which consist o f 6 indicators, they are infestation and finance, organization management, product and service, human resource, social and environment. The development o f the company as the dependent variable in this research was combined with three rentabilitasratios; they are Return On Asset (ROA), Return On Investment (ROI), and Return On Equity (ROE) variable.
EVALUASI PENYESUAIAN TARIF DASAR PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN PURBALINGGA Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 12 No 1 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.47 KB)

Abstract

Conditions of macroeconomic, increase of equipment/piping price, chemicals, generators operating costs and tax of groundwater affect to operational costs PDAM Kabupaten Purbalingga, hence the need for tariff adjustments. Analysis tools used in this study is the Break Even Point (BEP) in accordance with the Permendagri Number 02 Year 1998 About the Guidelines on Water Tariff Determination The Regional Water Company. Based on the analysis results that basic tariff PDAM Purbalingga is Rp. 1261 per m3, so that PDAM Kabupaten Purbalingga needs to adjust rates by taking into account the level of ability to pay from their customers. Tariff adjustments must be accompanied by an increase in service to customers, thus increasing customer sacrifices will be balanced by an increase in the value (service) from PDAM Kabupaten Purbalingga.
STUDI KELAYAKAN BUDIDAYA KELAPA KOPYOR DI KABUPATEN PURBALINGGA Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 9 No 2 (2009): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.233 KB)

Abstract

The aim of this research is to analyze the visibility kelapa kopyor (ubnornal coconut) business in Purbalingga. The analysis’ tool that used are four aspects they are Market aspect, Tehnique aspect, Sosial economic aspect and Financial Aspect. The market aspect used SWOT analyzes and supply-demand analysis. The Sosial economic aspect used cost-benefit analysis. The Financial aspect used, Payback Period (PP), Net Present Value (NPV), Profitabilitas Indeks (PI), and Internal Rate of Return (IRR). The result of this research shown that investation kelapa kopyor business in Purbalingga was visible.
Analisis Pengaruh Sikap, Kepuasan, Kepercayaan, Nilai, dan Komitmen terhadap Loyalitas Merek dengan Hubungan Merek sebagai Variabel Mediasi dan Variabel Moderasi Rofi Rachmatiko; Suliyanto Suliyanto; Riswan Riswan
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 25 No 1 (2018): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (906.462 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sikap, kepuasan, kepercayaan, nilai, dan komitmen terhadap loyalitas merek dengan hubungan merek sebagai variabel mediasi dan moderasi (studi pada masyarakat Purbalingga). Sampel dalam penelitian ini adalah konsumen rokok Surya Pro Mild di wilayah Purbalingga sebanyak 100 orang. Metode yang digunakan adalah estimated interval karena populasi dalam penelitian ini tidak diketahui. Alat analisis yang digunakan adalah regresi linier berganda dengan mediasi dan moderasi dengan Statistical Package for Social Science (SPSS) versi 22. Hasil analisis penelitian adalah bahwa sikap konsumen berpengaruh positif terhadap loyalitas merek, kepuasan konsumen berpengaruh positif terhadap loyalitas merek., kepercayaan konsumen secara positif mempengaruhi loyalitas merek, nilai pelanggan secara positif mempengaruhi loyalitas merek, komitmen konsumen memiliki efek positif pada loyalitas merek, hubungan merek memediasi hubungan antara sikap, kepuasan, kepercayaan, nilai, dan komitmen terhadap kesetiaan merek, dan hubungan merek memoderasi hubungan antara sikap, kepuasan, kepercayaan, nilai, dan komitmen terhadap loyalitas merek.
PENGARUH KELENGKAPAN DAN PELAYANAN TERHADAP LOYALITAS DAN RASA PERCAYA SEBAGAI VARIABEL INTERVENING (STUDI PADA DEPO PELITA SOKARAJA BANYUMAS) Antri Yuwono; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 13 No 1 (2011): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.893 KB)

Abstract

This research entitled, “The Influence of Products Availability and Service on Loyalty and Trust as intervening Variable". The aim of this research is to test the influence of availability, service to satisfaction, satifaction to trust, and to test trust and satisfaction to loyalty. This research was conducted in Banyumas and the objects were the customers who had visited Depo Pelita more than three times in the last six months. Based on Accidental Sampling Method, 100 customers were selected as research sample, because the exact numbers of Depo Pelita customers were not available. The method of analysis used SEM (Structural Equation Modeling) by AMOS version 4.0. The result of this research showed that availability was influential to satisfaction but service was not influential to satisfaction. Then, satisfaction was influential to trust. Eventually, satisfaction created loyalty but trust not created loyalty.
ANALISIS PENGARUH BRAND IMAGE, KETERLIBATAN PRODUK DAN MEDIA PERIKLANAN ES KRIM MAGNUM TERHADAP PERILAKU PEMBELIAN KONSUMEN Cyntia Dewi; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 16 No 2 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.273 KB)

Abstract

The purpose of this research was to analyze the influence of brand image, product involvement and advertising media toward consumer purchase behavior. Accidental sampling was applied to get 100 respondents. By using Multiple Regression this study found that brand image, product involvement and advertising media had positive effect on consumer purchase behavior.