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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Bisnis dan Ekonomi Jurnal Keuangan dan Perbankan Trikonomika: Jurnal Ekonomi Jurnal Ekonomi dan Bisnis Owner : Riset dan Jurnal Akuntansi Performance Jurnal Ekonomi Manajemen JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ekonomi Dan Bisnis Dinamika el-Jizya: Jurnal Ekonomi Islam Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Media Ekonomi DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Darma Sabha Cendekia Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Ilmiah Akuntansi dan Keuangan Perwira Journal of Community Development (PJCD)

Suliyanto .

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Author-ID : 3702938

Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH KECANGGIHAN MEREK TERHADAP LOYALITAS MEREK TELEPON PINTAR APPLE: PERAN MODERASI GENDER Siti Barokah; Suliyanto Suliyanto; Rahab Rahab
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 20, No 4 (2018)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Mimicry Marketing Strategy on Marketing Performance of Small and Medium Enterprise Suliyanto S
TRIKONOMIKA Vol 14 No 2 (2015): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

The background of this research is the failure of the marketing orientation concept and the unprepared consumers to accept the societal marketing concept. There needs orientation phase that are between the marketing orientation phase and societal marketing phase. The orientation phase is Adaptive Marketing Orientation (AMO).One of the applications of adaptive marketing orientation is Mimicry Marketing Strategy (MMS). The purpose of this study is to analyze the effect of MMS to competitors, MMS to consumers, MMS to suppliers, MMS to intermediarieson the quality of relationship with partners and innovation as well as to analyze the influence of the quality of relationship with partners and innovation to the marketing performance. Samples are 100 SMEs in Banyumas; data analysis tool used is Path Analysis. The results of this study found that the effect of MMS to consumers and MMS to competitors have positive effect on innovation and the quality of relationship with partners, while MMS to suppliers, and MMS to intermediarie shave no positive effect on innovation and the quality of relationship with partners, and the quality of relationship with partners and innovations have positive effect toward marketing performance.

MIMICRY MARKETING STRATEGY (MMS) ON MARKETING PERFORMANCE: THE ROLE OF BUSINESS ENVIRONMENT AND TYPES OF INDUSTRY Suliyanto Suliyanto; Ary Yunanto
TRIKONOMIKA Vol 18 No 2 (2019): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Research about Mimicry Marketing Strategy (MMS) on marketing performance has been done before. However, in the previous study, there was no separation between the service industry and the manufacturing industry. In addition, there was also no experiment in the business environment with intense competition and business environment with non-intense competition. This study aims to analyze the effects of MMS on marketing performance in the service industry and manufacturing industry with intense and non-intense business environment. Respondents in this study were 100 MSMEs in Banyumas Regency, taken using Random Sampling method. The analytical tool used in this study is multiple regression analysis and regression analysis moderating sub-groups with a Chow-test. The results of this study indicate that mimicry towards consumers, mimicry towards competitors, and mimicry toward suppliers have positive effect on marketing performance, while mimicry on intermediaries does not have a positive effect on marketing performance, business environment and types of industry moderate the relationship between MMS and marketing performance.

Kualitas Laporan Keuangan UMKM: A Bibliometric Review Aris Susetyo; Suliyanto Suliyanto; Dewi Susilowati; Bambang Agus Pramuka
Jurnal Ilmiah Akuntansi dan Keuangan Vol. 12 No. 2 (2023): Jurnal Ilmiah Akuntansi dan Keuangan: July-December 2023
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v12i2.810

Penelitian ini bertujuan untuk memberikan gambaran yang lebih luas tentang penelitian kualitas laporan keuangan dan faktor-faktor apa saja yang mempengaruhi kualitas laporan keuangan melalui studi literatur dalam penelitian dibidang akuntansi pada jurnal scopus dalam kurun waktu 1993-2023. Kata kunci yang digunakan dalam pencarian yaitu financial reporting quality. Ditemukan sebanyak 365 artikel penelitian dan setelah dilakukan extrak data menggunakan BibTex diperoleh 73 artikel yang dianggap relevan dengan topik kualitas laporan keuangan. Studi ini mengidentifikasi arah utama penelitian kualitas laporan keuangan dalam kurun waktu tahun 1993-2023 dan membahas beberapa aspek seperti referensi yang paling sering dikutip, institusi yang paling relevan, peneliti yang paling sering dikutip, kata kunci yang paling sering muncul, pola hubungan objek dalam suatu dataset. Pada akhir studi ini dapat disimpulkan mengenai perkembangan penelitian kualitas laporan keuangan sehingga dapat memberikan masukan untuk penelitian selanjutnya.

KAJIAN TEOLOGIS PEMBERDAYAAN MASYARAKAT KAMPUNG MARKETER PERSPEKTIF EPISTEMOLOGI Sulasih Sulasih; Weni Novandari; Suliyanto Suliyanto
Perwira Journal of Community Development Vol 2 No 1 (2022)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v2i1.79

Jenis penelitian yang dilakukan adalah penelitian lapangan (field research) dengan menggunakan pendekatan deskriptif kualitatif. Adapun metode pengumpulan data meggunakan wawancara, observasi, dan dokumentasi. Sedangkan teknik analisis data dalam penelitian ini menggunakan teknik deskriptif kualitatif, yang terdiri dari tiga alur kegiatan yaitu reduksi data, penyajian data dan verifikasi atau penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa pemberdayaan masyarakat melalui Kampung Marketer maliputi input, learning process, output, outcome, dan wirausaha muda mandiri. Dimana warga desa yang masuk ke Kampung Marketer mengikuti proses pembelajaran sebagai customer service, social media admin, dan content writer yang dilakukan selama 1 minggu dan advertiser dilakukan selama 1 bulan. Program pemberdayaan yang berkolaborasi dengan pembisnis online memasarkan produk, dengan mempraktikan keterampilan apa yang sudah diajarkan. Pemberdayaan masyarakat desa (individu/kelompok) memperoleh keterampilan, pengetahuan, dan kekuasaan yang cukup untuk mempengaruhi kehidupannya dan kehidupan orang lain yang menjadi perhatiannya.Secara teologis pemberdayaan masyarakat konsepsi pemberdayaan dalam Islam adalah bersifat menyeluruh (holistik) menyangkut berbagai aspek dan sendi-sendi dasar kehidupan serta didukung secara epistemologi pemberdayaan mencakup model,proses, tujuan dan strategi pemberdayaan merupakan hakikat yang saling terkait

Sistem Informasi Akuntansi Manajemen, Orientasi Pasar dan Kinerja UMKM: Peran Mediasi Kemampuan Inovasi Aris Susetyo; Suliyanto Suliyanto; Dewi Susilowati; Eliada Herwiyanti; Puji Lestari
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2135

Performance is a combination of strategic, administrative and operational management of an organization. To become superior MSMEs, able to compete and be sustainable in the future, it is necessary to master management accounting information systems, understand market orientation and innovation capabilities, which are a must for MSMEs to master. The aim of this research is to determine the influence of management accounting systems, market orientation on performance and innovation capabilities as mediating variables on MSME information actors. A total of 295 MSMEs in the food and beverage sector were studied. Data collection used a questionnaire with purposive sampling technique. The results of this study support the research hypothesis. Management accounting information systems, market orientation, innovation capabilities have a positive effect on performance. Innovation capability can mediate the influence of management accounting information systems on performance, and innovation capability also mediates the influence of market orientation on performance. The theoretical contribution of research is that management accounting information systems can be explained by the theory of the superiority of human resource-based competencies on performance, because management accounting information systems can support organizations in creating competitive advantages. Empirical findings that innovation capabilities can mediate management information systems to performance and innovation capabilities can mediate market orientation to performance.

Co-Authors Agus Suroso Agus Suroso Anggita Syafni Aulia Antri Yuwono Aris Kurniawan Aris Susetyo Aris Susetyo Ary Yunanto Ary Yunanto Ary Yunanto Asmi Ayuning Hidayah Azizahtul Munawaroh Bambang Agus Pramuka Cyntia Dewi Dian Purnomo Jati Eliada Herwiyanti Eling Purwanto Jati Irawan, Andry Mustaufik Nendyah Roestijawati Nurhayati Indyastuti Nurul Istiqomah Tri Astuti Pramono Hari Adi Puji Lestari Rahab Rahab Riswan Riswan Rofi Rachmatiko SITI BAROKAH Siti Zulaikha Wulandari Sri Murni Setyawati Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Susilowati, Dewi Tri Aprilisa Shabariyatun Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari

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