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PENGARUH PARTISIPASI KARYAWAN, PENGEMBANGAN KARIR DAN KOMPENSASI YANG DITERIMA TERHADAP INTENTION TO STAY KARYAWAN PRODUKSI PT. PANTJATUNGGAL KNITTING MILL Yokhebed Ernest Ratu Tyas; widiartanto widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1065.087 KB) | DOI: 10.14710/jiab.2018.19960

Abstract

Retaining employees is becoming a necessity for companies today. The participation of the employees role encourages employees to taste will have company so not difficult for employees to maintain the quality of the resulting product. Besides career development can add to the sense og belonging will be of the company. Compensation received influence on intention to stay of employees in the company. Think about employees, welfare and increase facilities will be the added value of the company. The proposed hypothesis there is the influence of employee participation, career development and compensation received against the intention to stay the production employees of PT. Pantjatunggal Knitting Mill. This type of research is explanatory research. The technique of sampling is Probaility Sampling. A type of Simple Random Sampling with the sample as much as 91 respondents as well as. The questionnaire as an instrument of research, methods of analysis used in this study using linear regression analysis with the help og 21.0 SPSS For Windows. The results showed that employee participation variables have significant effents (partial) against the intention to stay amounted to 7,4%. Career development variables have significant effects (partial) against the intention to stay amounted to 8,2%. The compensation has significant effects (partial) against the intention to stay by 10%. Employee participation, Career development and compensation received has significant effects (partial) against the intention to stay amounted to 15,2%. Based on the research results, then it is recommended that the company increase the compensation by better in facilities, besides giving more opportunities for employees to be able to develop a career and be more active in rate the participation of employees. Through this expected level of intention to stay at PT. Pantjatunggal Knitting Mill will increase.
Pengaruh Implementasi Knowledge Management Terhadap Kinerja Organisasi Melalui Inovasi Sebagai Variabel Intervening (Studi Kasus Pada UMKM Industri Kreatif Digital di Kota Semarang) Alifia Saraswati; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.545 KB) | DOI: 10.14710/jiab.2016.13567

Abstract

Ministry of Communication and Information Technology currently is creating and developingnew program which is called A Movement of 1000 Digital Startups in Indonesia. Semarang, as one ofcapital cities in Indonesia is also developing its digital creative industry. To develop it, government ofSemarang city needs valid data about innovations and performances in digital creative industry. Tocreate innovation dan develop it, one of the ways is to implementing knowledge management, its stagesform knowledge creation, knowledge sharing, and knowledge implementing. This research aims tounderstand how knowledge management impelementation influencing organizational performancethrough innovation in digital creative industries in Semarang partially and simultaneously. The dataused is primary data, by giving questionnaire to the leaders of MSME’s enterprises, which is 33respondents, determined by total sampling technique because micro, small, and medium’s enterprises ofdigital creative insdustry in Semarang is having a very little amount.The result of this research is implementation of knowledge management is influencinginnovation in large amount, but in organizational performance, it is influencing in few amount. Besides,innovation is not influencing organizational performance, therefore with innovation as interveningvariable cause there is no influence of knowledge management implementation on organizationalperformance in Semarang, it is becaused digital creative industries in Semarang city is still yet matureand still have a priority in innovation, but they don’t have long-term goals to develop theirorganizational performance.
PENGARUH KOHESIVITAS KELOMPOK DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN MELALUI SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING PADA SUTIASA JAMRUD Charisa Qudsi; widiartanto widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1154.784 KB) | DOI: 10.14710/jiab.2018.19143

Abstract

Employee performance is a way of business organization to achieve the aim. Employees who is already hard work and give the best performance, will make the company can take the glory. Group cohesiveness and communication have impact to increase employee performance. Except on those, spirit at work become one of factor to achieve the joy of emploee performance. That is why three of those are imporant and need focus to improve employee performance on Sutiasa Jamrud. Type of research used is Explanatory Research. The sample of research is 74 respondents. The sample was taken using the technique of disproportionate stratified random sampling. The results showed that group cohesiveness and communication significantly influence the spirit at work, which is r = 0.635 with the coefficient of determination of 40.3%. Based on F test, get the result of F count 23,980. The results also showed that group cohesiveness, communication, and spirit at work significantly influence employee performance, which is r = 0,624 with coefficient of determination equal to 62,4%. Based on F test, get result of F count 38,667 which is bigger than F table. Based on the results of the analysis of path shows that the morale variable mediates the cohesiveness of the group and the communication of the employee's performance. The spirit of work mediates partially because either directly or using the mediation variable, morale shows significant results. The suggestion that can be given to Sutiasa Jamrud is that the company should be able to support the employee's attitude to be more united with the group, and the company can provide better communication system so that employees can improve morale so that desired employee performance can be achieved.
EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AND PROMOTION TOWARDS COMPANY BRANDING Arifani Putri Syafitri; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.052 KB) | DOI: 10.14710/jiab.2017.14497

Abstract

Modern era has induced people to dynamicly change their mindset. Change of mindset results in growth of a number of industries. One of which is Fast Moving Consumer Goods (FMCG) which gradually climb to a betterment. The growth points to the likelihood that FMCG has a relatively more competitive market, therefore every company is responsive to any changes. In order to enhance branding of company, promotion and Corporate Social Responsibility (CSR) could be one effective way.The aim of this research is to identify effect of CSR (implemented in building an eco-school of Tunas Mulia) and promotion by Wings Company towards students in Bantar Gebang as the beneficiaries. Purposive sampling method is employed to run an array of data consisting 97 respondents who are parents of Eco school of Tunas Mulia. Using quantitative data, this research was conducted with SPSS version 16. Anaysis method used were comprised of correlation test, determination, simple linier regression, multiple linier regression, T test, and F test.The result showed that there is a positive and significant correlation between CSR and promotion towards company branding of Wing Company—partially and simultaneously. Promotion variable has greater effect on branding than CSR. Corporate Social Responsibility positive and significant impact on the image of the company with the strength of the relationship is strong enough or being. However there are still some things that need to be improved include road facilities, ability to raise the spirit of learning and student achievement, awareness of personal and environmental hygiene, communication between the company and the community. Promotion of positive and significant impact on the image of the company with the strength of the relationship is strong enough or being. But there are some things that need to fix that as well as the company's public relations and public understanding of the product. The results of responden assessment of the variables corporate image is good. But there are some things that must be considered is knowledge of the company logo. Simultaneously there is a positive influence between Corporate Social Responsibility and the promotion of the image of the company in PT.Wings the strength of the relationship between all the variables are moderate.
PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MEBEL PADA CV AULIA JATI INDOFURNI JEPARA Dean Jeri Pratama; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.02 KB) | DOI: 10.14710/jiab.2019.23655

Abstract

The aims of this study to find out how the influence given by product quality, and word of mouth to the purchase decision of furniture products from CV Aulia Jati Indofurni 100 Respondents selected are consumers who already make purchasing decisions and will make purchasing decisions of furniture products from CV Aulia Jati Indofurniby using purpocive sampling technique. The methodology used to analyze primary data in this research is validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, and significance test (t and F test) with SPSS 16.0. The results showed simultaneously product quality, and word of mouth have a significant effect on purchasing decision equal to 52,8% while the balancing influenced by many factors product quality and word of mouth. Some recommendation to increase purchase decision is CV Aulia Jati Indofurni must have social media and then make content about furniture, and must upgrade the design of produt with modern era model.
SME Digital Transformation as a Post-Pandemic Recovery Facility in Pekalongan Indonesia Henny Diana Erlany; Fania Mutiara Savitri; Ngatno Ngatno; Bulan Prabawani; Widiartanto Widiartanto
International Conference on Multidisciplinary Research Vol 5, No 1 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i1.5259

Abstract

Digital transformation is a new trend in the Industrial Age 4.0, leading to a new business pattern called the digital economy which is exacerbated by the crisis due to the Covid-19 pandemic. However, MSME actors in Indonesia face obstacles in carrying out the business transformation process, because 90% of Indonesian MSMEs are still run conventionally due to problems regarding the unpreparedness of resources. Therefore this study aims to find out and analyze the main achievement goals for SMEs so that they can continue to provide good performance after the Covid-19 pandemic in Pekalongan City and to know and analyze how digital transformation is a means of recovery for SMEs after the Covid-19 pandemic in Pekalongan City. This study uses a qualitative method with a phenomenological approach where data is collected by distributing questionnaires to MSME actors in Pekalongan. In the data collection process, this study involved several informants by conducting in-depth interviews, policy analysis, and documentation as supporting data. Apart from involving MSE actors in various fields, this research also involved informants who know the dynamics of MSMEs in Pekalongan City. Head of the Pekalongan City Trade, Cooperative and UKM Office, Chair of the Pekalongan City UMKM Association, and Head of the Pekalongan City Shopee Market Place. The results of the study show that the main achievement target for SMEs in order to continue to provide good performance after the Covid-19 pandemic in Pekalongan City is to achieve a sustainable competitive advantage. Then digital transformation becomes an alternative solution in post-pandemic recovery. The policy implications are expected that MSEs will make marketing innovation a priority for MSMEs by combining online and offline marketing, implementing e-commerce systems and collaborating with related parties in overcoming obstacles and obstacles in the adaptation process. Keywords: Digital transformation, recovery, MSEs, Pandemic
PENGARUH INFLUENCER DAN CONSUMER REVIEW TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Iqbal Muhammad Alghiffari; Sari Listyorini; Widiartanto Widiartanto
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 3 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i3.38910

Abstract

The era of digital technology gave rise to the phenomenon of product marketing using influencers and consumer reviews based on social media and e-commerce. Both are new determinants besides a brand image that affect purchase intention. This study aims to examine the influence of influencers and consumer reviews on purchase intention in relation to the brand image of the Compass brand of sneakers. The research approach is quantitative with an instrument in the form of a questionnaire distributed to 400 sample respondents via social media WhatsApp. The collected data were analyzed using the Partial Least Square (PLS) technique using the Structural Equation Model (SEM). The results showed that: influencers, consumer reviews, and brand image had a significant effect on purchase intention. Influencers and consumer reviews have a significant effect on brand image, and brand image is proven to act as an intervening variable that mediates the influence of influencers on purchase intention but is not proven as an intervening variable from consumer reviews. Era teknologi digital memunculkan fenomena pemasaran produk menggunakan influencer dan consumer review yang berbasis media sosial dan e-commerce. Keduanya menjadi faktor determinan baru selain brand image yang mempengaruhi purchase intention. Studi ini bertujuan mengkaji tentang pengaruh dari influencer dan consumer review terhadap purchase intention dalam kaitannya dengan brand image dari produk sepatu sneakers bermerek Compass. Pendekatan penelitian adalah kuantitatif dengan instrumen berupa kuesioner yang disebarkan kepada 400 responden sampel melalui media sosial Whatsapp. Data yang terkumpul dianalisis dengan teknik Partial Least Square (PLS) menggunakan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa: influencer, consumer review, dan brand image berpengaruh signifikan terhadap purchase intention. Influencer dan consumer review berpengaruh signifikan terhadap brand image, dan brand image terbukti berperan sebagai variabel intervening yang memediasi pengaruh dari influencer terhadap purchase intention tetapi tidak terbukti sebagai variabel intervening dari consumer review.