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Agus Budi Santoso
IKIP Veteran Semarang
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Pengaruh Harga, Citra Merek, dan Kualitas Produk terhadap Keputusan Pembelian pada Chatime Kota Semarang Syafagita, Oca Safura; Santoso, Agus Budi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4999

Abstract

Nowadays, there is a lot of competition in the food and beverage industry that has developed in Indonesia. Judging from the increasing demand and interest in beverage products among the general public. Businesses in the beverage industry are of great interest to business people. Chatime is one of the pioneers of bubble tea drinks in Indonesia which originates from Taiwan. The purpose of this research is to determine the influence of price, brand image and product quality on Chatime Semarang City. This research uses descriptive analysis and quantitative analysis. The data used is primary data with a questionnaire collection method. Data analysis using multiple linear regression analysis. The sample used was 100 respondents. The research results found that there was a positive and significant influence on the price variable on purchasing decisions, and likewise on the product quality variable. Meanwhile, the brand image variable does not have a significant effect.
Modifikasi Penjemuran Kemplang Udang Pada Poklahsar di Desa Belo Laut, Mentok, Bangka Barat Kurniawan, Ardiansyah; Anjani, Tiara Puspa; Kurniawan, Andri; Setyawan, Ryand Daddy; Saputra, Farhan Afif; Santoso, Agus Budi; Mahendra, Nadhiva; Vautrin, Hernandez Kendrik
Jurnal Pengabdian West Science Vol 3 No 11 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i11.1691

Abstract

Mentok memiliki makanan khas berbasis laut yaitu kemplang udang. Desa Belo Laut merupakan sentra produsen makanan ini di wilayah Mentok. Salah satu kelompok yang memproduksi kemplang udang di Belo Laut adalah Poklahsar Kemplang Yuk Yen. Terdapat permasalahan terkait keamanan pangan pada produksi kemplang udang ini. Penjemurannya terbuka yang rawan terkontaminasi dari lingkungan luar. Solusi yang diupayakan adalah penyuluhan keamanan pangan dan alat pengering semi tertutup. Penyuluhan keamanan pangan dan modifikasi alat pengering dapat diterima poklahsar Kemplang Yuk Yen dengan baik. Mitra memahami penggunaan bahan tambahan food grade dan alat pengering termodifikasi untuk mencegah kontaminasi pada produk kemplang udang demi keamanan produk untuk dikonsumsi konsumen.
Co-Authors ANDRI KURNIAWAN Anjani, Tiara Puspa Ardiansyah Kurniawan Asviyan, Mohammad Ivan Eni Winarsih Firdaus, Nafiatul Faiza Hidayati, Ilmia Dwi Nur Indrawati, Septi Kis Indriyaningrum Kurnia, Dyna Mahendra, Nadhiva Meini Sondang Sumbawati Ryand Daddy Setyawan Saputra, Farhan Afif Sasmita, Ajeng Risanawati Sasmita, Ajeng Risnawati Sholihah, Rosi Ayu SULISTIYO, EDY Syafagita, Oca Safura Tristiana Rijanti Vautrin, Hernandez Kendrik