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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Pengabdian Masyarakat AbdiMas ENSAINS JOURNAL Semiotika: Jurnal Komunikasi Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI Avant Garde Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Environmental, Sustainability, and Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Eduvest - Journal of Universal Studies eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi Indonesian Journal of Humanities and Social Sciences Journal of Communication, Business and Social Science (JCOBS)

Indra Novianto Adibayu Pamungkas

Universitas Tekom

Author-ID : 3708305

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Transportation Other

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MULTISENSORY ELEMENT PADA EVENT JATILEUWIH AGRICULTURE FESTIVAL 2017 DI TABANAN BALI SEBAGAI KEGIATAN AKTIVASI MEREK UNTUK OBJEK PARIWISATA Indra Novianto Adibayu Pamungkas; Dini Salmiyah Fitrah
ENSAINS JOURNAL Vol 2, No 1 (2019): ENSAINS Journal Januari 2019
Publisher : UNIVERSITAS KEBANGSAAN

Abstract:. Bali is one of destination that chosen by tourist because of many attraction available. Today, this place has become the number one destination based on traveler choice, One of the destination in Bali is Jatilewih and it is recently admitted by UNESCO as the one of heritages in the world. In branding activity, the management of Jatilewih holds an event named Jatilewih Agricultrue Festival. It is the first held in the year of 2017. This research objective is to analised the used of muktisensory element which applied in the event. This research used qualitative methodology and indepth interview methods to the management and visitor. The reaseach found that something dominant will be easily remembered if it is applied as the center idea as the strategy. In the execution, is is necessary to make that dominant will be a center idea in order that people can receive the message of branding. Keyword: Multisensory, Branding , Event Abstrak: Bali merupakan salah satu destinasi pilihan wisatawan dengan tersedianya beragam jenis pariwisata. Bali kini menjadi salah satu tujuan pariwisata nomor satu bedasarkan pilihan travelers. Salah satu daerah tujuan wisata yang mendapatkan penganugrahan sebagai situs warisan budaya adalah Jatilewih. Dalam kegiatan branding nya, pengelola Jatilewih mengadakan event pertanian yang dinamakan Jatilewih Agriculture Fesival. Event ini pertama kali digelar pada tahun 2017. Tujuan dari penelitian ini adalah untuk menganalisa multisensory elemen dan penerapannya dalam event Jatilewih Agriculture Festival tersebut. Penelitian ini menggunakan metodologi kualitatif dengan metode wawancara mendalam kepada pengelola dan pengunjung event tersebut. Hasil penelitian dari reset ini menemukan bahwa sesuatu yang bersifat dominan akan diingat oleh pengunjung dan hal ini akan membantu proses branding. Perlunya menentukan kedominanan pada sesuatu eksekusi event dalam hal menciptakan pengalaman dari para pengunjung untuk mengingat Jatilewih dalam memori mereka. Hal ini ditekankan pada penentuan ide central dalam melakukan aktivitas branding agar pesan mudah diterima oleh pengunjung event.Kata kunci : Multisensory, Branding, Event

COMMUNICATION COMPETENCE FOR CLASS MANAGEMENT IN UNIVERSITY Indra Novianto Adibayu Pamungkas
ENSAINS JOURNAL Vol 2, No 3 (2019): ENSAINS Journal September 2019
Publisher : UNIVERSITAS KEBANGSAAN

Abstract: The revolution of the industry has changed in many sectors including in Educations Field. There are generations gap that exist in higher education’s live. In the university environment there are relationships between lecturers and students. This Research aims to know what the lecturer should know about communication for class management for university level in the perspective of digital native as the students. This research used qualitative research by doing interview and Focus Group Discussion (FGD) to digital native who are study in university which based on ICT in Bandung and Jakarta. The result show that the class management is not only what to do while the class activity but also it should be prepare before the class management. It is not only the material but also the personality of the lecturer itself. Today, the digital natives seek the information about their lecturer in social media. It becomes important thing to do because it can also bring positive effect for the relationship building. Furthermore, the personality today becomes communication. In the class management must be prepared before the class, there are preparation, personality development and knowledge development. On The class development there is a important thing that is motivation that should be built by interaction and communication between lecturer and students. Keyword: Communications, Class Management, Communication Competence

COMMUNICATION STRATEGY FOR TAX AMNESTY SOCIALIZATION Dannisa Maulita Lestari; Indra Novianto Adibayu Pamungkas
ENSAINS JOURNAL Vol 2, No 2 (2019): ENSAINS Journal Mei 2019
Publisher : UNIVERSITAS KEBANGSAAN

Abstract: The Tax Amnesty Program in Indonesia has been successfully implemented by the Directorate General of Taxes. With the communication strategy made by the Directorate General of Taxation P2Humas Directorate of Taxes, the tax amnesty program was awarded the world level organized by the International Public Relations Association (IPRA), the Golden World Award for Excellent in Public Relations 2018 in the Public Sector. IPRA considered that this tax amnesty program has bern achieved and remarkable achievements from the time which took place in mid-2016 to 2017. The purpose of this study is to know rhat communication strategie s such as what was done by the P2Humas Directorate in disseminating the Tax Amnesty program. This research use qualitative methods with qualitative descriptive research and constructivist paradigms. Based on the results of this study, it was found that the communication strategy carried out by the P2Humas Directorate in disseminating the Tax Amnesty program was to use all communication media, establish cooperative relations and conduct face-to-face socialization. Keywords: communication strategy, Public Relations, Amnesty Tax

COMMUNICATION OF LECTURER IN DIGITAL ERA WITH ARSITOTELIAN RETHORICAL APPROACH Riyanda Ilham Nuryadin; Indra Novianto Adibayu Pamungkas
ENSAINS JOURNAL Vol 2, No 3 (2019): ENSAINS Journal September 2019
Publisher : UNIVERSITAS KEBANGSAAN

Abstract:. The development of information and communication technology in the digital era has affected behaviors of society, including in the field of education. The development of information and communication technology, commonly referred as ICT (Information and Communication of Technology) it is currently increasingly encouraging efforts to adapt for using technology in teaching and learning process, with such conditions, making the lecturers / teachers are required to be able to use technology well without abandoning their communication skills as lecturers in learning process. This situation was also created due to the process of industrial revolution in various sectors of life so that transformed the world of education, including changing the process of forming and maintening relationships between lecturers and students. In this study, researchers will conduct this research to students of generation Z from the field of science-social science that generally covers the fields of communication, management, and applied science. Researchers conducted research on socio-science students because students from the scientific family had a tendency to use the right brain predominantly in their daily activities and researchers would also use the approach through a literature review of the Rhetorical Theory carried out by Aristotle and the use of Rhetoric on lecturers in digital era. By doing this research, researchers will try to change the communication process to lecturers to students of Z generation in the digital era.Keyword: Communication, Aristotelian Rethoric, Digital Era

Co-Authors Abdullah A, Nisa Nurmauliddiana Ade Irma Susanty Adjiputri, Angelique Larasati Wahyu Akbar, Reivan Alfirda Kharomi Handoyo, Zane Rose Ali, Dini Salmiyah Fitrah Ananda, Fawnia Aulia, Mardhatillah Cempaka, Ni Made Riris Bulan Dananjaya, I Kadek Arya Dannisa Maulita Lestari Dimas Satrio Wijaksono Dini Salmiyah Fitrah Fahrezi, Revanza Riandra Fiqie Lavani Melano Gandhi, Alfhin Surya Alam Hasna, Nabila Jasmine Alya Pramesthi Maretha, Grace Mediana, Shalimar Monica Aprillia Gunti Saputri Muhammad Ghaly Fajarsafa Muryati, Rida Nadzifa, Cahyani Nafiah Ariyani, Nafiah Naibaho, Cristina Nitisara, Farell Ramadhani Novi Alicia Sirait Nurul Hasanah Pratama, Muhammad Tarel Rizky Prayogo, Daniel Joudi Putri, Alya Saniyyah Putri, Chintya Yunisy Putri, Zalecha Arum Ramadhani, Pinky Puteri Riyanda Ilham Nuryadin Saputra, M. Fauzi Zulman Shahla, Nazwa Khaira Sigit, Ridzki Rinanto Soraya, Adinda Sunarto Sunarto Tazkia, Nawa Udi Rusadi Valerian, Timotheus Adriel Widhiastawa, I Made Krishna Widiyanti, Amelia Yoka Pradana Yuditha, Alma Zane Rose Alfirda Kharomi Handoyo Zidan, Muhammad Yusril

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