Article Per Year (5 Year)
p-Index From 2021 - 2026
1.513
P-Index
This Author published in this journals
All Journal Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia INTEGER: Journal of Information Technology IJEBD (International Journal Of Entrepreneurship And Business Development) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Business, Economics, and Social Development Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Humanities Education and Social Sciences Jurnal Inovasi Pengabdian Masyarakat MULTIPLE: Journal of Global and Multidisciplinary Indonesian Journal of Law and Justice Jurnal Teknologi Informasi Indonesia
Muhammad Santoso
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Scarcity And Free Shipping Effects on Impulse Buying of Skintific Skincare Consumers in Cirebon Isma Nadiyah; Muhammad Santoso; Moh Yudi Mahadianto
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3543

Abstract

Purpose: The focal point of this scholarly inquiry is to empirically investigate the specific impact of scarcity marketing tactics and free shipping incentives on the impulse purchasing patterns of consumers. The study is contextually situated within the Shopee e-commerce ecosystem, specifically targeting the demographic of Skintific skincare product consumers located in the Cirebon region. Design/methodology/approach: From a methodological perspective, the research adopts a quantitative associative design to delineate the causal relationships between the proposed variables. Data acquisition was executed through the distribution of structured questionnaires to a purposive sample of 158 respondents who had previously engaged with Skintific products on Shopee and were exposed to the relevant promotional stimuli. The subsequent data processing and hypothesis testing were conducted utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM), facilitated by the SmartPLS 4.1.1.6 computational software. Findings: Statistical analysis reveals that scarcity functions as a robust determinant of impulse buying behavior, confirmed by a path coefficient of 0.370, a t-statistic of 4.624 (>1.96), and a significance level of 0.000 (<0.05). In a parallel manner, free shipping promotions exert a positive and statistically significant influence on impulsive purchasing decisions, evidenced by a path coefficient of 0.167, a t-statistic of 2.369 (>1.96), and a p-value of 0.018 (<0.05). Collectively, the integration of scarcity and free shipping predictors elucidates 18.9% of the total variance in impulse buying behavior, as reflected by an R-Square value of 0.189. Research limitations/implications: The scope of this study is delimited to Skintific consumers within the Cirebon region and relies exclusively on two independent predictors. To augment the comprehensiveness and generalizability of future inquiry, it is recommended that subsequent research expand the conceptual framework to include additional variables, such as positive emotions, Fear of Missing Out (FoMO), and social media influence. Practical implications: From a practical perspective, these findings offer critical insights for e-commerce platforms and business practitioners in the formulation of digital marketing strategies. The study particularly underscores the strategic value of optimizing scarcity techniques, advocating for their deployment in an ethical and transparent manner to effectively stimulate consumer engagement. Paper type: Research paper
Co-Authors Ahmad Ahmad Andriansah, Andriansah Faadilah, Hafif Hasanudin, Fuat Isma Nadiyah Jannathan Syahru Sudarso Keke Shabrina Nurmalitasari Kristianto, Indra M. Badruddin M. Sarudin Moh Yudi Mahadianto Nurmalina Pipit Pitria Rahmadi Rahmadi Ramdhan Witarsa Ricky Eka Putra Soesanty Maulany Sri Hartati Tutuk Indriyani Yaldi, Yaldi