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Journal : IIJSE

The Influence of Price, Location, Service, and Product Quality on Customer Satisfaction Rudy Antoni Salim; Yudi Prayoga; Muhammad Ali Al Ihsan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economic: January, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2180

Abstract

The retail business is a business that has very tight competition, as evidenced by a large number of retail outlets in each region. Therefore, it is necessary to know the factors that can make a retail business win the competition. Based on a literature study conducted by researchers, customer satisfaction is the most important factor to win the competition and get loyal customers. This study aims to analyze the effect of price, location, service, and product quality on consumer satisfaction at the supermarket of Brastagi Rantauprapat. This study used a quantitative approach with a sample of 247 people from 646 visiting populations. Data collection techniques were carried out using questionnaires or primary data. Data analysis techniques using descriptive statistics and multiple linear regression analysis. The results of the F test calculation research show simultaneously that the variables price, location, service, and product quality have a positive and significant effect on consumer satisfaction Fcount 30,135 > Ftable 2.37 with a significant value of 0.000 <0.05. The result of the determination value obtained is an R-value of 0.577 equal to 57.7% which indicates that the relationship between the variables of price, location, service, and product quality with consumer satisfaction has a fairly close relationship. The magnitude of the coefficient of determination is 0.332 or equal to 33.2%. This value means that 33.2% confirms that consumer satisfaction can be explained through the variables of price, location, service, and product quality. The remaining 66.8% is outside of this research variable.
Performance Evaluation of SAMSAT Office Employees in Motor Vehicle Title Transfer Fee Services at The Rantauprapat SAMSAT Office Ribkha Esterlita Pakpahan; Elida Florentina Sinaga Simanjorang; Yudi Prayoga
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3926

Abstract

This research aims to determine the performance of employees at SAMSAT in the Motor Vehicle Transfer of Title Fee Service at the SAMSAT Rantauprapat Office and to find out the relationship and contribution of each factor that influences the Performance of Employees in the Motor Vehicle Transfer of Title Fee Service at the SAMSAT Rantauprapat Office. The method in this research is a quantitative method. In this research, the population used is people who process motor vehicle transfer fees at the Rantauprapat SAMSAT office. The data analysis method used was multiple linear regression analysis, and hypothesis testing (partial test, simultaneous test, and coefficient of determination). Based on the results of the t-test, it is known that four of the five service quality indicators have a positive and significant effect on the quality of BBN-KB performance at the Rantauprapat SAMSAT Office. The service quality indicator that has no partial effect is the Empathy indicator. Based on the F test, it is concluded that Tangible, Reliability, Responsiveness, Assurance and Empathy simultaneously have a positive and significant effect on the Quality of BBN-KB Services at the Rantauprapat SAMSAT Office in terms of Sig < 0.05 and based on the calculated F value of 77,894 > from F table 2.31, Tangible, Reliability, Responsiveness, Assurance and Empathy simultaneously have a positive and significant effect on the Quality of BBN-KB Performance at the Rantauprapat SAMSAT Office. Based on the Adjusted R-Square of 0.795, the contribution value of the simultaneous influence of Reliability, Tangible, Responsiveness, Empathy, and Assurance on the Quality of BBN-KB Services is 79.5% and the remaining 20.5% is influenced by other factors outside of this research.