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All Journal Jurnal Teknologi Agro-Industri Wisanggeni : Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Manajemen (JEKMA)
Sari Safitri
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

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Karakteristik Tapai Ketan Hitam Hasil Teknik Pemasakan yang Berbeda Marniza Marniza; Syafnil Syafnil; Sari Safitri
Jurnal Teknologi Agro-Industri Vol 7 No 2 (2020): Jurnal Teknologi Agro-Industri
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jtai.v7i2.124

Abstract

Tapai ketan hitam is Indonesian traditional food that fermented glutinous rice. In Bengkulu City, the tapai ketan hitam is sole at Lingkar Barat, Bengkulu City. The production of the tapai ketan hitam different on cooking methods, which boiling or steaming method. The aim of research was to obtain the characteristic of fermented glutinous rice that cooked with boilling or steaming. Characteristic of the tapai ketan hitam was relatively not different for boiling and steaming methods. The characteristics of black tapai were pH 4.8, ethanol content 1.5%, reduced sugar 10.97 and 11.54 %, red purple colour, soft texture and tapai specific aroma.
ANALISIS SWOT MENJADI SEBUAH ALAT STRATEGIS UNTUK MENINGKATKAN DAYA SAING ORGANISASI: STUDI UMKM RUMAH MAKAN PONDOK RUMBIO Putri Dita; Sari Safitri; Indah Noviyanti
Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

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Abstract

Dalam lingkungan bisnis semakin ketat, analisis SWOT terbukti berfungsi sebagai alat strategi yang efektif bagi organisasi yang ingin meningkatkan daya saing. Studi ini melihat analisis bagaimana SWOT berfungsi untuk menentukan komponen internal (seperti kekuatan dan kelemahan) dan eksternal (seperti peluang dan ancaman) yang berpotensi mempengaruhi keberhasilan suatu perusahaan. Hasil analisis tersebut, perusahaan dapat mengembangkan strategi yang memanfaatkan sumber daya dan waktu (SO), memanfaatkan waktu untuk memitigasi kelemahan (WO), memanfaatkan sumber daya untuk mencegah ancaman (ST), atau mengembangkan strategi yang tepat, misalnya untuk memitigasi kelemahan dan ancaman (WT). Hasil penelitian ini menunjukkan bahwa bisnis dapat menggunakan analisis SWOT untuk mengidentifikasi indikator kinerja utama secara sistematis, serta menyusun strategi yang selaras dengan kondisi lingkungan bisnis untuk meningkatkan daya saing secara berkelanjutan. Meskipun demikian, itu harus dipahami bahwa analisis SWOT hanyalah salah satu aspek dari proses perencanaan strategi yang lebih besar, sehingga integrasi dengan metode analisis lainnya dapat memberikan hasil yang lebih holistik dan mendalam.
Pemberdayaan Dendeng Daun Singkong Terhadap Peningkatan UMKM di Kampung Jatidatar Mataram Alfin Almustajab; Habib Shulton Asnawi; M.Muslih; Ilham Wahyudin; Lailatul Munawaroh; Karismatul Syari’ah; Sari Safitri; Afifah Asma; Indah Saputri; Salma Roidah; Alfina Damayanti; Adi Bimantoro; Nur Hidayati
Wisanggeni: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Vol. 4 No. 1 Juni (2024) Wisanggeni : Jurnal Pengabdian Masyarakat
Publisher : Institut Agama Islam Ma’arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/wisanggeni.v4i1.4752

Abstract

This research discusses community empowerment in the use of cassava leaves to make processed food in the form of beef jerky. This community empowerment was carried out together with the Women's Farming Community in Jatidatar Village, Mataram. This mentoring program aims to enable people to gain skills and theoretical understanding in processing cassava leaves into beef jerky and how to package them into products that have selling value and can market the products that have been produced through social media. Apart from that, by using cassava leaves, the community will get a solution in utilizing the abundant cassava plants and in improving the community's economy. The focus of this article's study is How does empowering cassava leaf jerky increase MSMEs in Jatidatar village, Mataram and product marketing through digital marketing? The service research method or strategy used in this program is the Asset-Based Community Development (ABCD) method. The ABCD method is a community service approach that is oriented towards providing the community with the power to recognize and utilize all the advantages and assets it has for the benefit of the community. The results of this research are that the assisted communities can independently make beef jerky from processed cassava leaves which is nutritious and has sales value. The assisted community can market the products produced through social media and the products from this assistance can be marketed widely so that they can increase MSMEs in Jatidatar Village.
Co-Authors Adi Bimantoro Afifah Asma Alfin Almustajab Alfina Damayanti Anis Sulistyorini Habib Shulton Asnawi Ilham Wahyudin Indah Noviyanti Indah Saputri Karismatul Syari’ah Lailatul Munawaroh M.Muslih Mahruniza Abi Sobara Marniza Marniza Nur Hidayati Putri Dita Salma Roidah Syafnil Syafnil