Article Per Year (5 Year)
p-Index From 2020 - 2025
2.775
P-Index
This Author published in this journals
All Journal Jurnal Pariwisata Pesona JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) International Journal of Economics, Business and Accounting Research (IJEBAR) E-JRM
Siti Asiyah
FEB Universitas Islam Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
Pengaruh Hedonic Shopping Value Dan Shopping Lifestyle Akan Impulse Buying Behavior Melalui Positive Emotion Sebagai Variabel Intervening (Studi Kasus Bagi Pengunjung Mall Olympic Garden Malang) Miftakhul Nurjanah; Siti Asiyah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study is the result of conducting a survey on the hedonic amount of shopping and shopping life influences the impact of improving the behavior of visitors in the Malang Olympic Mall with positive emotions as a mediating variable. The survey was conducted in the city of Malanga with a sample of 75 respondents. The sampling technique used in this study is non-probability sampling and the type of sampling is convenience sampling. Data collection methods were completed by those who sent barcoded questionnaires and measured 15 indicators using a 5-point Likert scale. The data analysis technique used to answer the hypotheses was Smart PLS software constructed using 4 latent variables and reflective indicators. The results of this study show that (1) The hedonic value of shopping has a positive and significant impact on positive emotions. (2) The shopping lifestyle has a great positive influence on positive emotions. (3) Positive emotions have a significant positive influence on impulse buying behavior. (4) The hedonic value of a purchase has a positive impact on purchasing behavior. (5) Shopping lifestyle has a positive and negligible influence on positive emotions. (6) The intervention variable value of successful shopping has a great influence on impulsive buying behavior through positive emotions. (7) Shopping lifestyle has a great influence on impulsive buying behavior with positive emotions as a mediating variable. Keywords: Hedonic Shopping Values, Shopping Lifestyle, Impulse Buying Behavior, and Positive Emotions 
Pengaruh Shopping Lifestyle, Kepercayan Konsumen Dan Label Halal Terhadap Keputusan Pembelian Terhadap Produk Wardah. Ririz Della Nur Aini; Siti Asiyah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract    His study aims to determine the influence of shopping lifestyle, consumer trust and halal labels on purchasing decisions on Wardah products. This study used a type of quantitative research. The sampling technique used the maholtra formula and obtained the results of 80 respondents. Data collection was carried out using questionnaires. The data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis Test (f test), and (t test), Coefficient of Determination (Adjusted R2) and the analysis process using SPSS. From the results of partial research, it was found that shopping lifestyle has a significant effect on purchasing decisions, consumer confidence has a significant effect on purchasing decisions and halal labels have a significant effect on purchasing decisions. While simultaneously shopping lifestyle, consumer trust and halal labels have a significant influence on purchasing decisions Keywords: Shopping lifestyle, Consumer Trust, Halal Label, Purchase Decision 
Pengaruh Brand Ambassador, Brand Image Dan Brand Awareness Terhadap Minat Beli Konsumen Tokopedia (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2018) Juanda Chrystantor; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The aim of this study is to identify and evaluate the brand ambassadors, brand awareness, and brand image that simultaneously and in part impact Tokopedia customers' desire to purchase products. Buying interest is the dependent variable being measured, whereas brand ambassador, brand image, and brand awareness are the independent variables. Quantitative research using a descriptive methodology was used in this study. From the outset to the creation of the study design, the quantitative research method's specifications are systematic, well-planned, and clearly defined. The SPSS application was used to manage the data using multiple linear regression analysis. The information used includes both primary and secondary data that were gathered through surveys, interviews, and both direct and indirect observations. Since the sample size for this study is unclear, the Maholtra calculation with information on 15 indicators multiplied by 5 results in 75. Data processing revealed that the variables of brand ambassador, brand image, and brand awareness were present simultaneously and in part. Keyword: Purchase intention, Brand ambassador, Brand image, and Brand awarness. 
Analisis Pengaruh Price Discount, Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Produk Brand Jims Honey Cheesa Imaniar; Siti Asiyah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine and explain Price Discounts, Online Customer Reviews and Online Customer Ratings on Purchasing Decisions (Case Study of Jims Honey Consumers). This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Maholtra with the calculation results of 65 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variable Price Discount (X1), Online Customer Review (X2), and Customer Rating (X3), have a significant effect simultaneously on Purchase Decision (Y). And there is a partial effect between Price Discount (X1) on purchasing decisions, Online Customer Review (X2) has an effect on purchasing decisions, and Online Customer Rating (X3) has an effect on purchasing decision. Keywords: Price Discount, Online Customer Review, Customer Rating, Purchase Decision 
Pengaruh Budaya Organisasi, Employee Engagement Dan Organizational Citizenship Behavior Terhadap Kinerja Pegawai Dinas Kependudukan dan Pencatatan Sipil (DISPENDUKCAPIL) Kota Malang Laila Dian Maslina; Siti Asiyah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine and analyze the influence of organizational culture, employee engagement and organizational citizenship behavior. The sample used in this study was 78 respondents using the saturated sample technique. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and partial hypothesis (Test t). The results of this study indicate that simultaneously the variables of organizational culture, employee engagement and organizational citizenship behavior have a positive and significant effect on the performance of employees of the Malang City Population and Civil Registration Office. Meanwhile, partially (t test) organizational culture variable has a positive and significant effect on employee performance, employee engagement variable has no significant effect on employee performance and organizational citizenship behavior variable has a positive and significant effect on employee performance at the Department of Population and Civil Registration of Malang City. Keywords : Organizational Culture, Employee Engagement, Organizational Citizenship Behavior and Employee Perfomance 
Pengaruh Gaya Hidup, e-WOM, Dan Cashless Society Terhadap Keputusan Dalam Penggunaan Sistem Pembayaran QRIS (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Angkatan 2019 Universitas Islam Malang) Fina Athiyatur Rohmaniyah; Siti Asiyah; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Changes in the economic field can be felt in that financial activities are carried out more easily and instantly, thereby saving time and effort. The purpose of this study was to determine and analyze the influence of Lifestyle, Cashless Society, and e-WOM simultaneously on the decision to use the Indonesian Standard Quick Response Code payment system. The population in this study were students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019 who had used QRIS among students of the Islamic University of Malang. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 60 respondents and using the SPSS analysis tool. The results showed that partially Lifestyle and Cashless Society had a significant effect on the decision to use the Quick Response Code Indonesia Standard payment system, while electronic word of mouth had no significant effect on the decision to use the Quick Response Code Indonesia Standard payment system. Simultaneously Lifestyle, Cashless Society, and e-WOM have a significant effect on the decision to use the Quick Response Code Indonesia Standard payment system. Keywords: Lifestyle, Cashless Society, e-WOM, Consumer Decisions
Pengaruh Komunikasi, Kerjasama Tim Dan Gaya Kepemimpinan Terhadap Kinerja Perangkat Desa (Studi Kasus Pada Kantor Desa Negororejo, Kecamatan Lumbang, Kabupaten Probolinggo) Ida Ristianah; Siti Asiyah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to find out, test, and explain the effect of communication, teamwork, and leadership style on the performance of village officals, this research is a type of quantitive research the mothod used is multiple linear analysis. The sampling technique for all village officals totalling 44 samples. To solve the problem this study using SPSS with the help of validity test, reliability test, normality test, multicollineritas test, multiple lener analysis, heteroscedaksity test, f test dan t test. The result of this study indicate that simultaneesously the variable of communication, teamwork, and leadership stayle have a significant effect on the performance of village officials, and there is a partial influence between the influence of communication, teamwork, and leadership style. Keyword : Comuniccation (X1), Teamwork (X2), and Leadership style (X3) on employe performance (Y) 
THE ROLE OF BRAND IMAGE IN BUILDING BRAND LOYALTY IN BHS BRAND COVERS Siti Asiyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.12946

Abstract

This research is motivated by the lack of research on Muslim clothing, especially BHS brand sarongs. In fact, this research can increase the sales turnover of the sarong industry in Indonesia. Apart from that, this research aims to examine the role of brand image in building brand loyalty and brand trust. In this research, brand image is predicted to have the power to build brand loyalty and brand trust. This research aims to test and analyze the behavior of BHS sarong consumers in the cities of Malang and Pasuruan. The data in this study were analyzed using SEM SmartPLS 2.0. The sampling method used is a non-probability sampling method, with a purposive sampling technique. The number of respondents used reached 100 people. The findings of this research are that brand image is able to increase brand loyalty from BHS sarongs. However, brand trust is not able to mediate the relationship between brand image and brand loyalty, because to form brand loyalty, consumers also need purchasing power.
A case study of training and development program in the hotel industry of Malang Khoirul Anam; Siti Asiyah; Pardiman -
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.8965

Abstract

Human resources are very important assets for a company in supporting the achievement of goals, so it is a must and necessity for organizations to improve the ability and competence of employees through training and development. Training and development programs aim to ensure that employees acquire the necessary knowledge, skills, competencies, and attitudes to carry out tasks and achieve organizational goals and objectives. This study aims to determine the training and development programs carried out by four-star hotels in the city of Malang. The research subject was a Human Resources Manager who had a training and development program in his organization with a total of 68 employees. The type of research used is a qualitative case study model with research data collection through observation, interviews, and documentation. Various training and development activities are very diverse, but excellent service and communication are considered very important to do. Both types of activities are central values that must be possessed when choosing a profession in the hospitality field. Program results show that attitudes gained from experience have a direct impact on workplace behavior and career development. In addition, such skills ultimately help increase productivity and efficiency in teams . In the future, problem-solving training is needed to improve participants' skills and abilities.
Co-Authors Abdul Awwal Abdullah Syakur Novianto Achmad Yanu Aliffianto Afi Rachmat Slamet Alfian Budi Primanto Anisa Putri Darvanti Arini Fitria Mustapita Baiq Handayani Rinuastuti Basalamah, Muhammad Ridwan Bella Zakila Budi Wahono Cheesa Imaniar Endang Rahmawati Fina Athiyatur Rohmaniyah Haris Rizqi Pratama Ida Ristianah Juanda Chrystantor Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoirul Anam Kurniati Kurniati Laila Dian Maslina Miftakhul Nurjanah Nila Kusumawati Nur Hidayati Pardiman - Rahmawati Rahmawati Ratna Tri Hardaningtyas Ririz Della Nur Aini Rosa Yuliati Shinta Amalia Putri Fauzia Silvia Ayu Wulandari