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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi INFERENSI Jurnal Administrasi Bisnis (JABis) Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal of Economics Development Research (IJEDR) Indonesian Journal of Cultural and Community Development BEMAS: Jurnal Bermasyarakat Acman: Accounting and Management Journal IJEIRC
Supardi Supardi
Manajemen, Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Harga, Kualitas Pelayanan, dan Kualitas Produk Terhadap Kepuasan Konsumen Indah Bordir Sidoarjo M Fariz Rifai; Supardi Supardi; Rizky Eka Febriansah
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v16i2.1804

Abstract

The purpose of this research is to determine the role of Price Strategy, Service Quality and Product Quality on Consumer Satisfaction at Indah Bordir Sidoarjo. This research methodology uses a quantitative type of research. This research sample was taken using a non-probability sampling technique with accidental sampling type. Respondents in this study had criteria, namely people who had purchased Indah Embroidery products. The sample in this study was 96 people who were calculated using the Chocran formula. The data analysis technique uses the help of the smart-PLS version 3.0 application. The findings of this research show that Price Strategy has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo, Service Quality has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo and Product Quality has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo. Suggestions for further research are expected to use a larger population by adding other independent variables to further expand information regarding the factors causing consumer satisfaction.
Pengaruh Gaya Hidup Hedonisme, Financial Teknologi dan Locus Of Control Terhadap Perilaku Keuangan Anak Muda Aprilia Afni Furoidah; Supardi Supardi; Wisnu Panggah Setiyono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10643

Abstract

Anak muda saat ini hidup di era teknologi dan informasi yang memudahkan akses terhadap layanan keuangan digital, namun di sisi lain gaya hidup hedonisme dan kurangnya literasi keuangan menyebabkan banyak anak muda menghadapi masalah keuangan. Tujuan penelitian ini adalah untuk mengkaji dan menganalisis pengaruh Gaya Hidup Hedonisme, Financial Teknologi dan Locus Of Control Terhadap Perilaku Keuangan Anak Muda. Penelitian ini menggunakan pendekatan kuantitatif dengan desain pengujian hipotesis untuk menjelaskan hubungan kausal antara gaya hidup hedonisme, fintech, locus of control, dan perilaku keuangan anak muda; pengumpulan data menggunakan kuesioner dengan teknik purposive sampling pada 210 responden Generasi Z dan analisis data statistik untuk pengujian hipotesis dilakukan dengan SPSS 25. Hasil penelitian menunjukkan bahwa gaya hidup hedonisme berpengaruh positif terhadap perilaku keuangan, dimana generasi muda cenderung menganggap berbelanja sebagai aktivitas sosial yang menyenangkan sehingga mendorong pembelian impulsif. Financial technology juga berpengaruh positif terhadap perilaku keuangan karena kemudahan dan kepraktisan transaksi menggunakan aplikasi dompet digital. Locus of control berpengaruh positif terhadap perilaku keuangan, dimana generasi muda memiliki keyakinan kuat dalam mengendalikan keputusan dan tindakan mereka sendiri untuk mencapai masa depan yang diinginkan. Secara bersama-sama, ketiga variabel tersebut memberikan kontribusi 56,8% terhadap perilaku keuangan, dengan sisanya dipengaruhi oleh faktor lain yang tidak diteliti.
Pengaruh Kualitas Pelayanan, Promosi, Dan E-Wom Terhadap Keputusan Pembelian Brand Scarlett Whitening Pada Shopee Dea Pramesty Noor Indah Sari; Rizky Eka Febriansyah; Supardi Supardi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11510

Abstract

Kemajuan era digital sudah mempermudah gaya belaja dipenduduk masa kini. Ini dikarenakan kejadian yang ada di penduduk sekarang diantaranya belanja offline yang sudah berubah jadi belanja online. Tujuan dari penelitian ini adalah menumbuhkan kebudayaan pola konsumsi dan produksi yang berkelanjutan lewat mobilisasi dan penerapan ilmu pengetahuan teknologi dan perubahan supaya menuju pola konsumsi dan produksinya yang baik. Teknik pengambilan sampel yang digunakan adalah Nonprobability Sampling dengan metode Purposive Sampling dengan banyak 96 responden. Teknik analisis data menggunakan Smart PLS atau Smart Partial Least Square ialah software statistik yang maksudnya digunakan guna menilai kaitan dengan variabel. Pendekatan smart PLS dikatakan baik bila sesuai dari bermacam asumsi. Kesimpulan dari penelitian ini dapat disimpulkan jika variabel Kualitas pelayanan secara parsial berpengaruh positif serta signifikan pada Keputusan Pembelian Variabel Word Of Mount secara parsial berpengaruh positif dan signigikan terhadap Keputusan Pembelian. Variabel Promosi secara parsial berpenagruh positif dan signifikan terhadap keputusan.
Work Culture, Income and Change Management on Employee Performance at Airnav Indonesia Company Rhomadoni Surya Kahfi Dewanata; Vera Firdaus; Supardi Supardi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5904

Abstract

Work Culture, Income and Change Management on Employee Performance at AirNav Indonesia Company. After the spread of the COVID-19 virus, many changes have occurred at the AirNav Indonesia company. Starting from work culture to income when COVID-19 hit which has an impact on the performance of employees in the AirNav Indonesia work environment to date.
ANALYSIS OF PRODUCT VARIANTS, SALES PROMOTION, AND PRICE POLICY ON INCREASING REVENUE AT PRIMA FRESHMART TULANGAN Handini Kurnia Damayanti; supardi supardi; Detak Prapanca
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14455

Abstract

This study aims to determine the influence of Product Variants (X1), Sales Promotion (X2), and Price Policy (X3) on Revenue Increase (Y) in Prima Freshmart Tulangan Sidoarjo. This research is research that uses a quantitative approach by using a type of descriptive research with SEM-PLS as a data analysis method with the Smart-PLS 3.0 program. The sample selection method used is non-probability sampling while the sampling technique used is by random sampling technique. The population in this study is consumers who purchase products from Prima Freshmart Tulangan with a total of 100 respondents. The data was collected by distributing questionnaires to respondents. Based on the results of the study, it was shown that the Product Variant variable (X1) did not have a positive and significant effect on Revenue Increase (Y) while the Sales Promotion variable (X2) and Price Policy (X3) had a positive and significant effect on sales increase. With this in mind, riots must pay attention to the products that will be marketed which will later affect the increase in income.
Co-Authors Afia Harini Akmad Varel Al Farabi Aprilia Afni Furoidah Dea Pramesty Noor Indah Sari Detak Prapanca Fairuz Zaky Muhammad Farhat Nur Rachman Hadiah Fitriyah Handini Kurnia Damayanti Hanifah Novia Sofi M Fariz Rifai Mochamad Rizal Yulianto Mohammad Rizal Yulianto Mohammad Rizal Yulianto Muhammad Rifqi Achmadi Rhomadoni Surya Kahfi Dewanata Rizky Eka Febriansah Rizky Eka Febriansyah Rr. Debby Amalia Azhari Saiful Ukamah Salwa Yasmin Az-Zahro Setiyono, Wisnu Panggah Sigit Hermawan Sriyono Sriyono Sriyono Sriyono Sumarno Sumarno Vera Firdaus Wisnu Panggah Setiyono