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All Journal Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur International Journal of Educational Insights and Innovations (IJEDINS)
Rini Kartika Sari
Universitas Muhammadiyah Purworejo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO SKMART ASEMBAGUS Ihsan, Anas Malik Fauzan Barqul; Subaida, Ida; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6788

Abstract

This study aims to analyze the factors that influence Consumer Satisfaction through Purchasing Decisions as an intervening variable at the SKMart Asembagus Store. The research method used is quantitative with a descriptive approach. The sample of this study amounted to 99 respondents selected by the probability sampling method. The data analysis technique used is structural equation analysis with the help of Smart PLS 3.0 software. The results of the study indicate that Product Diversity and Price have a significant positive effect on Purchasing Decisions, while Service Quality has a significant positive effect on Purchasing Decisions, in addition, Product Diversity has a positive but insignificant effect on Consumer Satisfaction, while Price has a positive but insignificant effect on Consumer Satisfaction, and Service Quality has a significant positive effect on Consumer Satisfaction. Purchasing decisions are proven to have a positive but insignificant effect on Consumer Satisfaction. Indirectly, Product Diversity and Price have a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, while Service Quality has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions.
PENGARUH PENDIDIKAN, KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PERANGKAT DESA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI DESA KARANG SENGON, DESA KLABANG, DESA BLIMBING KECAMATAN KLABANG KABUPATEN BONDOWOSO Dewi, Amelia Yasinta; Arief, Mohammad Yahya; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6986

Abstract

Qualified human resources (HR) possess the knowledge, abilities, skills, and attitudes necessary for effective job performance. Organizations must take strategic steps to develop and enhance the quality of their human resources. One such strategy is through training programs that enable employees to acquire new knowledge and values, thereby enhancing their abilities and professionalism in performing their duties. Village governments still face various challenges in fulfilling their primary roles. These include a low level of education among village apparatus, the inability of some village officials to perform their duties—leading them to delegate responsibilities to others—and low levels of work discipline, which have become a public concern. Many village officials regularly arrive late to the office, thus hindering public service delivery. This study aims to examine the influence of education, competence, and work discipline on performance, with job satisfaction as an intervening variable in Karang Sengon Village, Klabang Village, and Blimbing Village, Klabang Sub-district, Bondowoso Regency. The sample was determined using a complete sampling technique, comprising 34 village apparatus members (excluding leadership). Data analysis and hypothesis testing were conducted using Structural Equation Modeling with Partial Least Squares (PLS-SEM). The hypothesis test results using SmartPLS 3.0 indicate that education has a positive but not significant effect on job satisfaction; competence has a positive and significant effect on job satisfaction; work discipline has a positive but not significant effect on job satisfaction; education, competence, and work discipline each have a positive but not significant effect on performance; job satisfaction also has a positive but not significant effect on performance. Furthermore, education, competence, and work discipline each have a positive but not significant effect on performance through job satisfaction.
PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANN TERHADAP LOYALITAS PELANGGAN PADA PERCETAKAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PERCETAKAN ANDRE MANDIRI SITUBONDO Tanggu, Melkianus; Arief, Mohammad Yahya; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6932

Abstract

The purpose of the study was to determine the Effect of Product Quality, Promotion and Service Quality on Customer Loyalty in Printing with Consumer Satisfaction as an Intervening Variable in Andre Situbondo Printing. Data collection was carried out using the probability sampling method, while data analysis was carried out using IBM SPSS Statistics 22 and the Structural Equation Model - Partial Least Squares (PLS-SEM) method. The results of the direct effect hypothesis test (using Smart PLS 3.2) showed the following: Product quality has a positive but insignificant effect on Consumer Satisfaction, promotion has a significant positive effect on Consumer Satisfaction, service quality has a significant positive effect on Consumer Satisfaction, Product quality has a positive but insignificant effect on Customer Loyalty, Promotion has a negative but insignificant effect on Customer Loyalty, Service quality has a significant positive effect on Customer Loyalty, Consumer satisfaction has a significant positive effect on Customer Loyalty, Product quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Promotion has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Service quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction.
Business Fight of Indonesian E-Commerce Platforms and Its Impact on Consumer Behavior of Tokopedia, Lazada and Shopee Indonesia Platforms Fandiyanto, Randika; Ediyanto; Rachman, Riza; Sari, Rini Kartika; Faiza, Nur; Widiarti, Dian; Syahputra, Hendra
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.91289

Abstract

The development of e-commerce in Indonesia has changed the lifestyle of Indonesian people. Consumers prefer online transactions over conventional transactions, because online transactions can be done quickly and easily without being hindered by space and time. This study examines the causal relationship between exogenous variables (Seller Price Policy, SEPAd, Live Commerce, Service Delivery, Product Review) through intervening variables (Online Trust, Purchase Decision, Customer Satisfaction) on the endogenous variable (Loyalty). Respondents in this study were 185 consumers of fashion products on the e-commerce platforms Bukalapak, Shopee, Tokopedia. The data analysis tool used was Structural equation modelling (SEM). The results of the first research hypothesis test showed that Seller Price Policy had a significant positive effect on Online Trust, while for SEPAd, Live Commerce, and Delivery Service had a significant positive effect on Online Trust. Meanwhile, Review of Product had a positive but insignificant effect on Online Trust. The results of the second hypothesis test show that Seller Price Policy, SEPAd, Live Commerce, Service Delivery and Review of Product have a positive but insignificant influence on Purchase Decisions. The third hypothesis found that Online Trust has a significant positive influence on Purchase Decision. The fourth hypothesis test results found that Online Trust has a positive but insignificant influence on Customer Satisfaction. The fifth hypothesis test results found that Purchase Decision has a significant positive influence on Customer Satisfaction. The sixth hypothesis test results found that Purchase Decision has a positive but insignificant influence on Loyalty. The seventh hypothesis test results found that Customer Satisfaction has a significant positive influence on Loyalty. The indirect test results show that Seller Price Policy, SEPAd, and Direct Trading have a positive and significant influence on Loyalty through Online Trust, SEPAd, and Customer Satisfaction. Meanwhile, Service Delivery and Product Reviews have a negative but insignificant effect on Loyalty through Online Trust, SEPAd, and Customer Satisfaction.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN HANASUI DENGAN PROMOSI SEBAGAI VARIABEL MODERATING PADA KONSUMEN SHOPEE DI KELURAHAN DAWUHAN SITUBONDO As’adiyah, Bunga Banafsaj Amiratul; Karnadi, Karnadi; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 12 (2024): DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i12.5336

Abstract

Eka Jaya Internasional is a company that focuses on producing facial, hair, fragrance and home care products. The company continues to innovate in creating quality products by creating the Hanasui brand. This brand has gone viral and is widely discussed by the public, especially in the Dawuhan community. So the focus of this research is on consumers of the Hanasui brand in Dawuhan Village who purchase through the Shopee e-commerce. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using Smart PLS 3.0, showed that Price had a positive but not significant effect on Purchase decisions, Product quality had a significant positive effect on Purchase decisions, Price that with Promotion moderation had a positive but not significant effect on Purchase Decisions, Product quality that with Promotion moderation had a significant negative effect on Purchase Decisions.
Integrating Gamification in Multicultural Classrooms A Study on Enhancing Collaborative Learning and Cultural Empathy Sari, Rini Kartika; Pratama, Andi
International Journal of Educational Insights and Innovations Vol. 1 No. 2 (2024): December 2024 - International Journal of Educational Insights and Innovations (
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In multicultural classrooms, fostering collaborative learning and cultural empathy is critical to promoting inclusivity and effective education. This study investigates the application of a gamified framework to enhance these dimensions in diverse educational settings. The proposed framework integrates key game elements such as point systems, leaderboards, and role-playing activities to engage students and facilitate cross-cultural interactions. A mixed-methods approach was employed, involving 120 students across four multicultural classrooms. Quantitative results demonstrated significant improvements in collaboration and cultural empathy, with mean scores increasing from 3.2/5 to 4.1/5 and 3.0/5 to 4.0/5, respectively. Qualitative findings revealed that gamification fostered active participation, deeper cultural understanding, and inclusive learning experiences. Challenges included balancing competition with collaboration and ensuring effective teacher facilitation. This research contributes to the growing field of gamification in education, providing a scalable and adaptable framework for multicultural classrooms. The findings highlight gamification's potential to transform educational practices, fostering a collaborative and empathetic environment that embraces cultural diversity.
Co-Authors Andi Pratama Arief, Mohammad Yahya Arifin, Alif Rahman As’adiyah, Bunga Banafsaj Amiratul Dewi, Amelia Yasinta Diah Yulisetiarini Dian Widiarti Ediyanto Fandiyanto, Randika Febriyanto Febriyanto hamdun, Edy kusnadi Hendra Syahputra Ihsan, Anas Malik Fauzan Barqul Lita Permata Sari Lusiana Tulhusnah Nur Faiza Pramesthi, Riska Ayu Putri, Dwi Maryamah Haniza Rachman, Riza Sandra, Intan Ayu Kartika Soeliha, Siti Suliyana, Putri Mita Tanggu, Melkianus Yakin, Ainol Zulham Zulham