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All Journal Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur International Journal of Educational Insights and Innovations (IJEDINS)
Rini Kartika Sari
Universitas Muhammadiyah Purworejo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

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PENGARUH PROMOSI, KERAGAMAN PRODUK, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA CAFE FAMILY GARDEN DI KABUPATEN SITUBONDO Yakin, Ainol; Karnadi, Karnadi; Subaida, Ida; Sari, Rini Kartika
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1835

Abstract

Organizational management requires good and appropriate management so that people who work in the organization can achieve optimal results or goals. Cafe Family Garden is a company that has duties, functions and authorities. In order to achieve the goals that have been set, it takes high loyalty from customers of Cafe Family Garden. One way to increase customer loyalty is by promotion, product diversity, and product quality. Statistical test results of the regression variable promotion (X1), product diversity (X2), and product quality (X3) have a positive influence on the customer loyalty variable (Y), this is shown in the results of multiple linear regression analysis, namely Y = -1.306E-16 + 0.163X1 + 0.348X2 + 0.453X3+ e. Partially the promotion variable (X1) tcount is 2,032 > ttable 1,985 with a sig value of 0.045 < 0.05, product diversity (X2) tcount is 3.901 > ttable 1.985 with a sig value of 0.000 <0.05, product quality (X3) tcount is 6.250 > t table 1.985 with sig value 0.000 <0.05. The promotion variable (X1) product diversity (X2) product quality (X3) has a significant positive effect on the customer loyalty variable. Simultaneously (together) promotion (X1) product diversity (X2) product quality (X3) simultaneously has a positive effect on customer loyalty variable (Y) because Fcount > Ftable, 81.729 > 2.70 with sig value 0.000 <0.05 . The dominant test of this research conducted is the influence value of the product quality variable (X3) of 6.250, which is greater than the value of the promotion variable (X1) of 2.032 and product diversity (X2) of 3.901. The coefficient of determination test (R2) obtained results of 0.723 meaning the influence of promotion variables, product diversity, and product quality had a contribution of 72.3% to the customer loyalty variable, the remaining 27.7% was influenced by other factors not included in the study.
KUALITAS KEPEMIMPINAN, DISIPLIN KERJA, DAN LINGKUNGAN KERJA SEBAGAI FAKTOR PENDUKUNG PENINGKATAN KINERJA KARYAWAN Pramesthi, Riska Ayu; Sari, Rini Kartika
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2844

Abstract

The quality of leadership greatly affects the work discipline and work environment of an employee in an organization. A leader is defined as a person's ability to be able to influence other people, through communication, either directly or indirectly, with the intention of moving these people so that they are willing to follow the leader's wishes with understanding, awareness and pleasure. The leadership role, no doubt, also contributes to a company. Work discipline is a management action to encourage members of the organization to meet the demands of these various provisions, in other words employee discipline is a form of training that seeks to improve and shape the knowledge, attitudes and behavior of employees so that these employees voluntarily try to work cooperatively with employees who others and improve work performance (Siagian, 2013: 305). The work environment is everything that exists around the employee and can affect the carrying out of the tasks assigned to him, for example by having air conditioning (AC), adequate lighting and directions from the leader. This study aims to determine whether the quality of leadership, work discipline, and work environment can improve employee performance. The research method used is a qualitative method with the type of literature study or Library Research, which examines literature books in accordance with the theories discussed especially in the scope of Human Resource Management (MSDM). The results of this study indicate that the quality of leadership, work discipline, and work environment can improve employee performance, if carried out correctly in human resource management in a company.
PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN THRIFT SHOPPING PADA MAHASISWA UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Sari, Rini Kartika; Sari, Lita Permata
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3984

Abstract

The development of the fashion industry is undergoing a rapid increase, even fashion trends can change every monthly period. Existing information technologies are becoming a means of conveying information about changes in current fashion trends, which can influence different points of view and opinions about dressing in appearance. Everyone has a different lifestyle or distinctive features of each in appearance. The existence of Thrift shopping is one of the alternative ways of the fashion world through the purchase of used clothes. The emergence of this second-hand item, becomes an opportunity for teenagers who want to remain fashionable but at a minimum price, so that it is accessible to teenagers. This study is descriptive with a quantitative approach to prove the existing hypothesis regarding the influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on thrift shopping purchase decisions in students at Abdurachman Saleh Situbondo University. Based on the results of the F (simultaneous) Test study, which showed a significant value of 0.000 is below 5%. This means that Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty influence students to behave thrift shopping in students at Abdurachman Saleh Situbondo University. Test t (partial), Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty had a positive and significant effect on thrift shopping purchase decisions in students at Abdurachman Saleh Situbondo University.
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI PETANI KARET YANG DIKELOLA OLEH PTPN XII (PERSERO) Sari, Rini Kartika; Tulhusnah, Lusiana
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.6047

Abstract

This study aims to determine the influence both simultaneously and partially between the variables of Labor, Land Area, Fertilizer, Capital and Wages on Rubber Production results and to determine the most dominant influence between the variables of Labor, Land Area, Fertilizer, Capital and Wages on Rubber Production results. The data collection method in this study is the primary and secondary methods. Where for data analysis using Multiple Regression Method, F Test and t Test. Based on the analysis that has been done, it can be concluded that first, simultaneously (together) it is known that the Fcount value> Ftable means Ho is rejected and accepts Ha which means there is a simultaneous influence between the variables of Labor, Land Area, Fertilizer, Capital and Wages on Rubber Production results. Second, partially it is known that Labor (X1) and Wages (X5) both have a t count value> t table which means there is a partial influence on Rubber Production. While the variables of Land Area (X2), Fertilizer (X3) and Capital (X4) all have the same tcount value < ttable which means there is no partial influence on Rubber Production. And third, the dominant Labor variable. This can be seen from the multiple linear regression coefficient figures for Labor (X1) of 0.399; Land Area (X2) of 0.171; Fertilizer (X3) of -0.004; Capital (X4) of 0.061 and Wages (X5) of 0.353.
Co-Authors Andi Pratama Arief, Mohammad Yahya Arifin, Alif Rahman As’adiyah, Bunga Banafsaj Amiratul Dewi, Amelia Yasinta Diah Yulisetiarini Dian Widiarti Ediyanto Fandiyanto, Randika Faorika, Alifayosi Febriyanto Febriyanto Firmansah, Mohammad hamdun, Edy kusnadi Hendra Syahputra Ihsan, Anas Malik Fauzan Barqul Ika WAHYUNI Jannah, Balqis Raudhatul Karnadi, Karnadi Lita Permata Sari Lusiana Tulhusnah Ningrum, Dian Prihatin Nur Faiza Pramesthi, Riska Ayu Pratiwi, Anita Yoan Putri, Dwi Maryamah Haniza Rachman, Riza Sandra, Intan Ayu Kartika Siti Khumairoh, Siti Soeliha, Siti Subaida, Ida Suliyana, Putri Mita Tanggu, Melkianus Yakin, Ainol Yudha Praja, Yudha Zulham Zulham