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All Journal Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur International Journal of Educational Insights and Innovations (IJEDINS)
Rini Kartika Sari
Universitas Muhammadiyah Purworejo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Mahasiswa Entrepreneur

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PERAN LOKASI, CITA RASA, DAN SUASANA KAFE DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PADA KAFE KALIURANG DI KAPONGAN Sandra, Intan Ayu Kartika; Tulhusnah, Lusiana; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4859

Abstract

In the current era of globalization, many developments are occurring rapidly and sophisticatedly, including the development of the cafe business. This research aims to analyze the role of the cafe's location, taste, and atmosphere in influencing purchasing decisions and consumer satisfaction at the Kaliurang Cafe in Kapongan. This research is explanatory. The population in this study were consumers of the Kaliurang Cafe in Kapongan. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square - Structural Equation Model (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that location has a significant effect on purchasing decisions, taste has no significant effect on purchasing decisions, cafe atmosphere has no significant effect on purchasing decisions, location has a significant effect on consumer satisfaction, taste has a significant effect on consumer satisfaction, cafe atmosphere does not have a significant effect on consumer satisfaction, purchasing decisions have a significant effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the location variable on consumer satisfaction through purchasing decisions has a positive but not significant effect, taste on consumer satisfaction through purchasing decisions has a negative but not significant effect, cafe atmosphere has a positive but not significant effect on consumer satisfaction through purchasing decisions.
PENGARUH HARGA, KUALITAS PRODUK, DAN KETERSEDIAAN PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA UD. SUMBER REJEKI KABUPATEN JEMBER Suliyana, Putri Mita; Soeliha, Siti; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4832

Abstract

The purpose of the study was to determine the effect of price, product quality, and product availability on customer satisfaction through purchasing decisions as an intervening variable at UD. Sumber Rejeki Jember Regency. The sampling technique in this study was simple random sampling. Data analysis and hypothesis testing in this study were done using Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that price has a significant positive effect on purchasing decisions, price has a positive but insignificant effect on customer satisfaction, product quality has a significant positive effect on purchasing decisions, product quality has a positive but insignificant effect on customer satisfaction, product availability has a positive but insignificant effect on purchasing decisions, product availability has a positive but insignificant effect on customer satisfaction, and purchasing decisions have a significant positive effect on customer satisfaction. The results of the indirect effect hypothesis test show that the price variable has a significantly positive effect on customer satisfaction through purchasing decisions, product quality has a significantly positive effect on customer satisfaction through purchasing decisions, and product availability has a positive but insignificant effect on customer satisfaction through purchasing decisions.
PENGARUH RASIO KEUANGAN UKURAN PERUSAHAAN DAN TOTAL ASET TERHADAP NILAI PERUSAHAAN DENGAN RETURN SAHAM SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN TEKNOLOGI DI BEI PERIODE TAHUN 2016 - 2020 Arifin, Alif Rahman; Hamdun, Edy Kusnadi; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5108

Abstract

Technology companies are companies focusing on the field of manufacturing, support,research and at development technology,ComputingAndelektronika. Technology companies are generally engaged in the field ofsoftware,hardware,Renewable Energy, and Internet-based services such ascloud computingande-commerce. This experimental test is to determine the effect of financial ratios, company size and total assets on the value of the company with stock return as an intervening variable. This study uses quantitative and descriptive research. The population used in this study is 96 technology companies listed on the IDX for the 2016-2020 period. The sampling technique in this study uses the purposive sampling. Data analysis and hypothesis testing in this study used Smart PLS 3.0. The results of the direct influence test using the Smart PLS 3.0 application, show that financial ratios have a negative but not significant effect on stock returns, Company size has a positive but insignificant effect on stock returns, Total assets have a positive but insignificant effect on stock returns, Financial ratios have a positive but not significant effect on company value, Company size has a positive but not significant effect on stock returns Company value, Total assets have a positive but insignificant effect on company value, Stock return has a positive but significant effect on company value, Financial ratios have a negative but insignificant effect on company value through stock return, Company size has a positive but insignificant effect on company value through share return, Total assets have a positive but insignificant effect on company value through share return.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAFE SEDUH DI BESUKI DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Putri, Dwi Maryamah Haniza; Soeliha, Siti; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5030

Abstract

Cafe is one of the places to relax and chat where visitors can order drinks and food. Cafe has quite a lot of potential in helping the economy in a region. The purpose of this study is to analyze the Influence of Product Quality, Price, and Promotion on Purchasing Decisions with Purchase Interest as an intervening variable. The population in this study were consumers of Cafe Seduh in Besuki. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation ModelPartial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Product Quality has a positive but insignificant effect on Purchase Interest, Price has a negative but insignificant effect on Purchase Interest, Promotion has a significant positive effect on Purchase Interest, Product Quality has a positive but insignificant effect on Purchase Decision, Price has a significant positive effect on Purchase Decision, Promotion has a significant positive effect on Purchase Decision, Purchase Interest has a negative but insignificant effect on Purchase Decision, Product Quality has a negative but insignificant effect on Purchase Decision through Purchase Interest, Price has a significant positive effect on Purchase Decision through Purchase Interest, Promotion has a negative but insignificant effect on Purchase Decision through Purchase Interest.
PENGARUH HARGA, WORD OF MOUTH DAN KEBERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO MW DI CERMEE DENGAN KEPUTUSAN PEMBELIAN ULANG SEBAGAI VARIABEL INTERVENING Febriyanto, Febriyanto; Tulhusnah, Lusiana; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5317

Abstract

The growth of the business world is very fast in line with the rapidly changing times, for example companies in the services and trade sectors. The establishment of many companies is a challenge for business actors, producers will be encouraged to innovate more creatively than other companies for the sustainability of their business. This research is explanatory research. The population in this research is MW Shop consumers. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a negative but not significant effect on repurchase decisions, Word of Mouth has a significant positive effect on repurchase decisions, Product diversity has a significant positive effect on repurchase decisions, Price has a negative but not significant effect significant effect on Consumer Satisfaction, Word of Mouth has a negative but not significant effect on Consumer Satisfaction, Product diversity does not have a significant positive effect on Consumer Satisfaction, Repurchase Decisions have a significant positive effect on Consumer Satisfaction. The results of the indirect influence hypothesis test show that the variable Price on consumer satisfaction through repurchase decisions has a negative but not significant effect, Word of Mouth on consumer satisfaction through repurchase decisions has a positive but not significant effect, Product diversity has a positive but not significant effect on consumer satisfaction through repurchase decisions. not significant.
PENGARUH KOMPENSASI, DISIPLIN KERJA DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN PT. SGN PABRIK GULA ASSEMBAGOES DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Ningrum, Dian Prihatin; Praja, Yudha; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7000

Abstract

Entering the era of the Industrial Revolution, changes in Human Resources (HR) have occurred alongside rapid industrial advancement. Human Resources plays a crucial role in the continuity of a company’s operations. Given the significance of HR as a fundamental asset, companies are required to develop and manage HR effectively. Empowering and motivating human resources is a strategic approach that enables companies to grow and compete effectively with other industry players. This study aims to examine the effects of compensation, work discipline, and work culture on performance, with job satisfaction as an intervening variable, at PT. SGN Assembagoes Sugar Factory, Asembagus District, Situbondo Regency. The sampling technique used in this study is total sampling, involving all 70 employees of PT. SGN Assembagoes Sugar Factory as research participants. Data analysis and hypothesis testing were conducted using Structural Equation Modeling - Partial Least Squares (PLS-SEM). The results of hypothesis testing using Smart PLS 4.0 indicate that compensation has a significant positive effect on job satisfaction, work discipline has a significant positive effect on job satisfaction, and work culture also has a significant positive impact on job satisfaction. Moreover, compensation has a significant positive effect on performance, while work discipline and work culture have a positive but not significant impact on performance. Job satisfaction has a significant positive effect on performance. Furthermore, compensation has a positive but not significant indirect effect on performance through job satisfaction. In contrast, both work discipline and work culture have substantial positive indirect effects on performance through job satisfaction.
PENGARUH HARGA, KERAGAMAN PRODUK, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO SUMBER KEHURIPAN DI SUMBERTENGAH SITUBONDO Khumairoh, Siti; Tulhusnah, Lusiana; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7055

Abstract

Marketing is a series of activities carried out by companies or individuals to introduce, offer, and distribute products or services to consumers with the main goal of fulfilling their needs and wants. The purpose of this study is to determine the effect of Price, Product Variety, and Service Quality on Consumer Loyalty with Customer Satisfaction as an Intervening Variable at Toko Sumber Kehuripan in Sumber Tengah, Situbondo. The sampling technique used in this research is purposive sampling. Data analysis and hypothesis testing were conducted using the Smart PLS 3.0 application. The results of this study show that Price has a significant positive effect on Customer Satisfaction, while Product Variety and Service Quality have a positive but not significant effect on Customer Satisfaction. Price and Product Variety have a positive but not significant effect on Consumer Loyalty, while Service Quality has a significant positive effect on Consumer Loyalty. Customer Satisfaction has a significant positive effect on Consumer Loyalty. However, Price, Product Variety, and Service Quality have a positive but not significant effect on Consumer Loyalty through Customer Satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO SKMART ASEMBAGUS Ihsan, Anas Malik Fauzan Barqul; Subaida, Ida; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6788

Abstract

This study aims to analyze the factors that influence Consumer Satisfaction through Purchasing Decisions as an intervening variable at the SKMart Asembagus Store. The research method used is quantitative with a descriptive approach. The sample of this study amounted to 99 respondents selected by the probability sampling method. The data analysis technique used is structural equation analysis with the help of Smart PLS 3.0 software. The results of the study indicate that Product Diversity and Price have a significant positive effect on Purchasing Decisions, while Service Quality has a significant positive effect on Purchasing Decisions, in addition, Product Diversity has a positive but insignificant effect on Consumer Satisfaction, while Price has a positive but insignificant effect on Consumer Satisfaction, and Service Quality has a significant positive effect on Consumer Satisfaction. Purchasing decisions are proven to have a positive but insignificant effect on Consumer Satisfaction. Indirectly, Product Diversity and Price have a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, while Service Quality has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA WARUNG NASI GORENG PELANGI DI SITUBONDO Jannah, Balqis Raudhatul; Soeliha, Siti; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7031

Abstract

The increasingly intense competition in the culinary industry requires business owners to maintain customer loyalty. This study aims to examine the extent to which brand image, product quality, and service quality influence customer loyalty, both directly and indirectly through customer satisfaction as an intervening variable, at Warung Nasi Goreng Pelangi in Situbondo. A quantitative research method was employed, involving 94 respondents selected from a total population of 1,580 customers. Data were collected through questionnaires and analyzed using Smart PLS 3.0. The findings reveal that both brand image and product quality have a significant and positive effect on customer satisfaction. Additionally, service quality shows a significant and positive effect on customer loyalty. However, service quality does not have a significant effect on customer satisfaction. Furthermore, brand image, product quality, and customer satisfaction do not have significant effect on customer loyalty, either directly or indirectly through customer satisfaction as an intervening variable.
PENGARUH PENDIDIKAN, KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PERANGKAT DESA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI DESA KARANG SENGON, DESA KLABANG, DESA BLIMBING KECAMATAN KLABANG KABUPATEN BONDOWOSO Dewi, Amelia Yasinta; Arief, Mohammad Yahya; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6986

Abstract

Qualified human resources (HR) possess the knowledge, abilities, skills, and attitudes necessary for effective job performance. Organizations must take strategic steps to develop and enhance the quality of their human resources. One such strategy is through training programs that enable employees to acquire new knowledge and values, thereby enhancing their abilities and professionalism in performing their duties. Village governments still face various challenges in fulfilling their primary roles. These include a low level of education among village apparatus, the inability of some village officials to perform their duties—leading them to delegate responsibilities to others—and low levels of work discipline, which have become a public concern. Many village officials regularly arrive late to the office, thus hindering public service delivery. This study aims to examine the influence of education, competence, and work discipline on performance, with job satisfaction as an intervening variable in Karang Sengon Village, Klabang Village, and Blimbing Village, Klabang Sub-district, Bondowoso Regency. The sample was determined using a complete sampling technique, comprising 34 village apparatus members (excluding leadership). Data analysis and hypothesis testing were conducted using Structural Equation Modeling with Partial Least Squares (PLS-SEM). The hypothesis test results using SmartPLS 3.0 indicate that education has a positive but not significant effect on job satisfaction; competence has a positive and significant effect on job satisfaction; work discipline has a positive but not significant effect on job satisfaction; education, competence, and work discipline each have a positive but not significant effect on performance; job satisfaction also has a positive but not significant effect on performance. Furthermore, education, competence, and work discipline each have a positive but not significant effect on performance through job satisfaction.
Co-Authors Andi Pratama Arief, Mohammad Yahya Arifin, Alif Rahman As’adiyah, Bunga Banafsaj Amiratul Dewi, Amelia Yasinta Diah Yulisetiarini Dian Widiarti Ediyanto Fandiyanto, Randika Faorika, Alifayosi Febriyanto Febriyanto Firmansah, Mohammad hamdun, Edy kusnadi Hendra Syahputra Ihsan, Anas Malik Fauzan Barqul Ika WAHYUNI Jannah, Balqis Raudhatul Karnadi, Karnadi Lita Permata Sari Lusiana Tulhusnah Ningrum, Dian Prihatin Nur Faiza Pramesthi, Riska Ayu Pratiwi, Anita Yoan Putri, Dwi Maryamah Haniza Rachman, Riza Sandra, Intan Ayu Kartika Siti Khumairoh, Siti Soeliha, Siti Subaida, Ida Suliyana, Putri Mita Tanggu, Melkianus Yakin, Ainol Yudha Praja, Yudha Zulham Zulham