Article Per Year (5 Year)
p-Index From 2020 - 2025
2.984
P-Index
This Author published in this journals
All Journal Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur International Journal of Educational Insights and Innovations (IJEDINS)
Rini Kartika Sari
Universitas Muhammadiyah Purworejo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search
Journal : Jurnal Mahasiswa Entrepreneur

 1   2 
PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANN TERHADAP LOYALITAS PELANGGAN PADA PERCETAKAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PERCETAKAN ANDRE MANDIRI SITUBONDO Tanggu, Melkianus; Arief, Mohammad Yahya; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6932

Abstract

The purpose of the study was to determine the Effect of Product Quality, Promotion and Service Quality on Customer Loyalty in Printing with Consumer Satisfaction as an Intervening Variable in Andre Situbondo Printing. Data collection was carried out using the probability sampling method, while data analysis was carried out using IBM SPSS Statistics 22 and the Structural Equation Model - Partial Least Squares (PLS-SEM) method. The results of the direct effect hypothesis test (using Smart PLS 3.2) showed the following: Product quality has a positive but insignificant effect on Consumer Satisfaction, promotion has a significant positive effect on Consumer Satisfaction, service quality has a significant positive effect on Consumer Satisfaction, Product quality has a positive but insignificant effect on Customer Loyalty, Promotion has a negative but insignificant effect on Customer Loyalty, Service quality has a significant positive effect on Customer Loyalty, Consumer satisfaction has a significant positive effect on Customer Loyalty, Product quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Promotion has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Service quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction.
PENGARUH PRODUCT VARIATIONS, SERVICE QUALITY DAN DIGITAL MARKETING TERHADAP CUSTOMER SATISFACTION DENGAN INTEREST IN BUYING SEBAGAI VARIABEL INTERVENING PADA YOAN CATERING DI DESA CURAH JERU SITUBONDO Pratiwi, Anita Yoan; Wahyuni, Ika; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6991

Abstract

The purpose of this study is to determine the Influence of Product Variations, Service Quality and Digital Marketing on Customer Satisfaction with Interest in Buying as an Intervening Variable at Yoan Catering in Curah Jeru Village, Situbondo. The sampling technique used in this study was simple random sampling of 96 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the study indicate that Product Variations have a positive and significant effect on Interest in Buying, Service Quality has a positive and significant effect on Interest in Buying, Digital Marketing has a positive and significant effect on Interest in Buying, Product Variations have a negative but significant effect on Customer Satisfaction, Service Quality has a positive but not significant effect on Customer Satisfaction, Digital Marketing has a positive and significant effect on Interest in Buying, Interest in Buying has a positive and significant effect on Customer Satisfaction, Product Variations have a positive and significant effect on Customer Satisfaction through Interest In Buying, Service Quality has a positive but not significant effect on Customer Satisfaction through Interest In Buying, Digital Marketing has a positive and significant effect on Customer Satisfaction through Interest In Buying.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA DENGAN PERSEPSI PENDAPATAN SEBAGAI VARIABEL MODERATING (STUDI KASUS PADA MAHASISWA FEB UNARS SITUBONDO) Faorika, Alifayosi; Ediyanto, Ediyanto; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6987

Abstract

The purpose of this study is to determine the Factors Influencing Student Entrepreneurial Interest with Perception of Income as a Moderating Variable (Case Study on FEB UNARS Situbondo Students). The sampling technique used in this study was simple random sampling of 77 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the study indicate that Entrepreneurship education has a negative but significant effect on Entrepreneurial Interest, Self-efficacy has a negative and insignificant effect on Entrepreneurial Interest. Perception of income significantly becomes a moderating variable for the influence of Entrepreneurship Education on Entrepreneurial Interest Perception of income significantly becomes a moderating variable for the influence of Self-efficacy on Entrepreneurial Interest.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN HANASUI DENGAN PROMOSI SEBAGAI VARIABEL MODERATING PADA KONSUMEN SHOPEE DI KELURAHAN DAWUHAN SITUBONDO As’adiyah, Bunga Banafsaj Amiratul; Karnadi, Karnadi; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 12 (2024): DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i12.5336

Abstract

Eka Jaya Internasional is a company that focuses on producing facial, hair, fragrance and home care products. The company continues to innovate in creating quality products by creating the Hanasui brand. This brand has gone viral and is widely discussed by the public, especially in the Dawuhan community. So the focus of this research is on consumers of the Hanasui brand in Dawuhan Village who purchase through the Shopee e-commerce. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using Smart PLS 3.0, showed that Price had a positive but not significant effect on Purchase decisions, Product quality had a significant positive effect on Purchase decisions, Price that with Promotion moderation had a positive but not significant effect on Purchase Decisions, Product quality that with Promotion moderation had a significant negative effect on Purchase Decisions.
PENGARUH MOTIVASI KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP LOYALITAS KARYAWAN PDAM TIRTA BALURAN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Firmansah, Mohammad; Arief, Mohammad Yahya; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6801

Abstract

PDAM (Perusahaan Daerah Air Minum) Tirta Baluran Situbondo merupakan perusahaan yang bergerak di bidang pelayanan dan penyediaan air bersih bagi masyarakat Situbondo. Tujuan dari penelitian ini adalah untuk menganalisis dan menguji pengaruh Motivasi, Kompensasi dan Budaya organisasi Terhadap Loyalitas karyawan PDAM Tirta Baluran Situbondo Dengan Kepuasan kerja Sebagai Variabel Intervening. Teknik pengambilan sampel ditentukan dengan sampel jenuh. Analisis data dan pengujian hipotesis dalam penelitian ini menggunakan Model Persamaan Struktural – Partial Least Square (PLS-SEM). Hasil uji hipotesis pengaruh langsung menggunakan aplikasi Smart PLS 3.0, menunjukkan bahwa Motivasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Kompensasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Budaya organisasi berpengaruh positif signifikan terhadap Kepuasan kerja, Motivasi berpengaruh positif signifikan terhadap Loyalitas karyawan, Kompensasi berpengaruh positif signifikan terhadap Loyalitas karyawan, Budaya organisasi berpengaruh negatif namun tidak signifikan terhadap Loyalitas karyawan . Hasil uji hipotesis pengaruh tidak langsung menunjukkan variabel Motivasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Kompensasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Budaya organisasi berpengaruh positif namun tidak signifikan terhadap Kepuasan kerja..
Co-Authors Andi Pratama Arief, Mohammad Yahya Arifin, Alif Rahman As’adiyah, Bunga Banafsaj Amiratul Dewi, Amelia Yasinta Diah Yulisetiarini Dian Widiarti Ediyanto Fandiyanto, Randika Faorika, Alifayosi Febriyanto Febriyanto Firmansah, Mohammad hamdun, Edy kusnadi Hendra Syahputra Ihsan, Anas Malik Fauzan Barqul Ika WAHYUNI Jannah, Balqis Raudhatul Karnadi, Karnadi Lita Permata Sari Lusiana Tulhusnah Ningrum, Dian Prihatin Nur Faiza Pramesthi, Riska Ayu Pratiwi, Anita Yoan Putri, Dwi Maryamah Haniza Rachman, Riza Sandra, Intan Ayu Kartika Siti Khumairoh, Siti Soeliha, Siti Subaida, Ida Suliyana, Putri Mita Tanggu, Melkianus Yakin, Ainol Yudha Praja, Yudha Zulham Zulham